MTL - Rebirth: Japanese investor-Chapter 749 Taobao
Chapter 749 Taobao
In 2003, SARS ravaged China, and the unyielding Chinese finally defeated it. In the same year, Taobao was officially founded.
In the following ten years, it has developed rapidly as if it has been opened, and it has continued to create miracles one after another.
Before it created a series of miracles, the Chinese government made a timely loosening of a series of related policies.
SARS is a bad thing, but from one side, Taobao quickly entered the public eye, which played an invisible role.
When many people are afraid to go out and go shopping in crowded places, it appeared in time to fill the vacancy of this demand.
Online shopping has not only become a promotional slogan of Taobao, but also deeply entered everyone's heart, leading a fashion trend.
Masayoshi Kishimoto is Alibaba's largest shareholder, accounting for 40% of its shares. In the future, it will not only be in China, but also in Southeast Asia, Africa, and even the world. Jack Ma, Jack Ma, Jack Ma's father's The maximum shareholding does not exceed 10%.
In the opinion of Masayoshi Kishimoto, the official launch of Taobao.com is not surprising. This is not because he is looking at the future from the perspective of the previous generation.
Taobao is essentially a copy of eBay. What really created this new way of shopping for humans is eBay. The reason why it finally surpassed eBay is that one is a product of an era under China's reform and opening up.
Without the Chinese government's loosening and support of relevant policies, Taobao would not have been established. If mainland China is still stuck in the era of one person raising more than five chickens, even if it is an era of capitalism, everything is water without a source and trees without roots.
The second is the opportunity brought by China's demographic dividend to Taobao. With a huge market of more than one billion people, there is naturally the soil that can create miracles.
Taobao focuses more on the needs of the urban population. At this time, if you want to achieve online shopping, you must not only have a computer and network, but also have the cooperation of express delivery.
In mainland China at this time, all this is still under rapid construction. As for the vast rural market in China and the needs of those at the bottom of the city to fill the gap, we can only wait for Pinduoduo to appear.
Proposed the strategy of targeted poverty alleviation in China, JD.com, Taobao, etc. have all gone one after another. In the end, all have little success.
Only Pinduoduo went, not only did it work, but it also became popular. Pinduoduo's business strategy is to aim for low prices. As for not being good, that's another matter.
Anyway, Chinese people generally understand a truth, one penny, one goods. You can't expect to eat real shark fins just for the money you eat from the fans!
Let Masayoshi Kishimoto really feel that the most awesome thing about Alibaba is that Yu’e Bao was officially launched ten years later, Huabei was officially launched twelve years later, and borrowing was officially launched fifteen years later.
Yu’e Bao has just been launched, not only the annualized interest rate is much higher than the bank’s one-year time deposit, but also you don’t have to wait for the previous year to get the bank’s fixed interest, and taking it midway will not be considered better than nothing. Current interest.
This move has caused the deposits in the large and small banks in mainland China to drop rapidly. In the end, she forced Mother Yang to come out of the platform and changed a series of existing rules. The main purpose of this is China's financial security.
The official launch of Huabei means that you have needs, but you don’t have money in your hands. It doesn’t matter. I will lend you money to buy them. Later, when it expires, pay it back.
It is not enough for one-time payment, and it can also be repaid in installments. If the installment is still not up, then you have to take it easy when you buy it. This is the brainwashing advertisement from Huabei.
Huabei is limited to online shopping such as Taobao, Tmall, etc. under Alibaba. Later, it is possible to make a full-scale consumption online and offline.
To be able to do this is the support base for mobile payment, that is, the speed and popularization of smart phones and mobile networks, and we have entered the 4G era. This is due to Huawei, not China Mobile, China Unicom and other communication industry monopoly giants.
Actually, Huabei is a disguised credit card, consumer loan. However, relevant government policies stipulate that e-commerce platforms are not banks and have no right to issue credit cards directly.
After another N years, JD.com only obtained the license of online virtual bank in Hong Kong, China. It's also just one of several.
The official launch of Baibai is probably also due to the popularity of consumerism in mainland China and the surprisingly prosperous loan market.
This directly means that you can borrow cash to go out. The daily backlog of cash flow on Alipay alone is already a huge amount in units of 100 million. With Yu'e Bao, the number is even bigger.
This trick can not only revitalize the cash flow accumulated on Alipay and Yu’ebao, but also more effectively cover the places that Huabei cannot set foot in.
Whether it's JD.com, Tencent, or Suning, none of them can achieve Alibaba's acme in this field, because they don't hold the dominance of online shopping with the left hand like Alibaba, and hold a lot of money with the right hand. cash flow.
Although JD.com is also an e-commerce platform for online shopping, it is a rising star. It can stand out, or it lies in its own powerful logistics platform.
Even if the number of white bars is generally much larger than the quota of Huabei, not everyone can pass. This also shows that its own funds are insufficient.
As for Tencent, its main revenue is still in online games. Suning relies more on its own early offline physical stores.
forms a closed loop model, whether it is using Huabei or borrowing, it is all from Alibaba Group. In the end, I will go back to Alibaba Group.
This is more or less through it whether it is online or offline shopping, or whatever. Even if you spend the cash borrowed from Jiobei, it will be deposited in the bank by others, and then transferred to Yu'ebao.
After all, the interest rate is still higher than the one-year fixed deposit of the same period of the bank, and the interest is calculated every day, which is common to the whole audience. Computer withdrawals will not exceed 24 hours.
So fast and convenient, there is absolutely no reason not to use it. It's not like a bank at all. When you save money, the branch counter likes you, and when you withdraw money, you are always unhappy.
Who puts pressure on others to take deposits? This cannot complete the given task, not only does it have a guarantee, there is no bonus or commission, but even the job cannot be kept.
There are as many reserve troops as there are undergraduates in ordinary universities. It can be said that there are as many as you want. In the eyes of most people, work related to bank branches is still a decent and good job.
(end of this chapter)
