PREVIEW

... p> Simply put, once a cultural work becomes popular, it almost always expands across four or five fields: manga, animation, games, film, and television.

Animation and film/television are crucial for expanding an IP’s visibility and cultural influence.

But merchandise sales and game adaptations, more often than not, are the true pillars of monetization.

Although Japan’s animation and manga industries are already massive, the game industry is far larger.

One game al ...

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