PREVIEW

... ’t place much emphasis on him. At that time, Kobe had just had a contract dispute with Adidas and was released, and he was brought to court with his reputation ruined. The Lakers didn’t even make the playoffs last season... Nike executives could never have imagined that Kobe would become the king of popularity this season!

Nike quickly changed their website homepage and the posters in all their major stores, elevating Kobe to the central position.

However, they changed it too soo ...

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