MTL - The Black Tech Life of Scum-Chapter 183 : To take the high-end route
Wang Beibei's words sounded reasonable, but Zhang Yifan always felt a little weird when he heard them;
Managing luxury goods is something that Zhang Yifan has never thought about and dare not think about;
The building of a brand and the formation of word of mouth are not one or two days. From the beginning, positioning your product as a luxury product is killing.
But Wang Beibei's proposal has great appeal. What does luxury mean? That is huge profits, and extremely high brand value.
One hundred and eighty thousand sets of automatic tea making machines, Zhang Yifan felt that this is a joke, but if it is really worth the money, it will be different.
So can you do a high and low match?
Obviously not. If the main push is cost-effective, it will lower the value of the entire brand. For example, Xiaomi, the main cost-effective, suddenly launched a mobile phone of 10,000 yuan, even the most iron rice noodles, will wait and see there;
On the other hand, we will launch a mobile phone with a price of 100,000 yuan. People who should buy it will still buy it, and people who will not buy it will still not buy it.
Zhang Yifan, who wanted to launch a tea maker at a low price, and then hit the expert Li, couldn't help but hesitate at this time;
Taking the low-price route means that there are many challenges. For example, experts Li said that what is necessary to show guests the sincerity and to have a low-profile status are obstacles;
However, if you take the high-end route like Wang Beibei said, this problem can be circumvented well;
I will use the best tea set to entertain you, and this thing is not cheap, the market price is one hundred and eighty thousand, just to make you a cup of tea .....
Since it is not automatic, it has nothing to do with sincerity. Money is sincerity, which shows its strength and sincerity;
I even use a hundred thousand things to make a cup of tea. Do you still think I have no strength?
At this moment, Zhang Yifan's confidence was instantly full, and the high-end automatic tea maker was not out of reach;
All titanium alloys don't cost much, a mold is only two or three thousand dollars, it is cheaper to make this tea maker, what is 304 stainless steel, and this ratio is weak, the stability of titanium alloy and these food grades Compared to stainless steel, it is not a grade at all .....
Gold-plated or something is too vulgar, but jade can be used in key places. The cost is 10,000 or 20,000. The important thing is the price, which is 99,000. The picture is a long time.
Nor was he worried that he would not be able to sell. Zhang Yifan thought about it. If he could not sell it, he would first blame Wang Beibei, and at least half of his loss would be deducted from him.
It is also responsible to make suggestions. Zhang Yifan has a general idea in his mind, but he will not mention it at this time. Only two people will talk about this kind of thing. After all, there is an outsider, expert Li.
Anyway, the tea maker must be done, and it must be sold to the expert Li who has not changed the ancient times to let him know that the society has improved ...
Actually, honestly, in his heart, Zhang Yifan didn't know anything at all. He didn't know if anyone would buy such a first automatic tea maker .....
Nearly 100,000 yuan. In second- and third-tier cities in Guangdong Province, even a few square meters of houses can't be bought, but this is 100,000 yuan after all, and no one will spend it haphazardly;
People ’s consumption must always be a good value for money. Spending so much money to buy something that looks useless and is still a domestic brand;
Even the rich man with slippers, shorts, and luxury car keys in his pocket will think about it, is it worth the money?
Zhang Yifan doesn't have any good marketing skills. The only thing he can think of is how to promote his products more conveniently. Making money is the first element. Then, let's say more.
Wang Beibei said it is easy. In fact, it is very difficult to complete. It is a great difficulty for customers to recognize brands and products.
It's just that Zhang Yifan and expert Li are on the bar, so he actually has no good choice.
Now Wang Beibei has been brought to this road, it can only be said that the sword has gone off-center, or that it has been off-center.
Maybe thousands of dollars of tea maker can still be accepted, but the tea machine of nearly 100,000 yuan is really difficult to give people an acceptable feeling-too far away from themselves.
People with a monthly income of 10,000 can buy a house with a million dollars because the property rights have 70 years and there is a degree, even if the loan has been repaid for 20 or 30 years, this is just needed;
People with a monthly income of 100,000 can consider buying a million-level car because this car can be driven for many years, which is an early consumption;
However, to get people with a monthly income of 100,000 to buy an automatic tea maker of 100,000 yuan, no one really wants to buy it, because this is not in their consumption plan at all;
Zhang Yifan decided to make 10 of them by hand first. The most elite version was out. If he couldn't sell it, the loss would be half split between Wang Beibei and himself. Anyway, it was his idea.
Just to let him taste this bitter fruit, he had hundreds of millions of assets, lost hundreds of thousands of nothing, Wang Beibei about 10 million, so let him hurt, so as not to lose his mentality.
"Do you think this thing has a problem?" Li expert asked ~ www.novelbuddy.com ~ with a puzzled expression.
"Why not? I decided to get a set of ten very expensive versions first, Xiaobei, you remember, selling well, you have double profits, if you ca n’t sell, you and I will share the losses!" Zhang Yifan was decisive Said quietly.
"Why, most of our company's shares are in your hands," Wang Beibei called Qu Dao.
"Is this suggestion made by me? Otherwise, just follow the shares. If I read wrong, I would have lost my sight," Zhang Yifan said again.
Wang Beibei thought about it very carefully, and finally he lit a cigarette again, and said, "No, let's do as you said before. I lose you and share it with you."
"you sure?"
"determine!"
"No regrets?"
"Never regret it!" Wang Beibei said, vowing vowedly.
"Well, even if this project is started, now you answer me, do you want a luxury version of the tea maker, or a set like this from Li Lao?" Zhang Yifan said with a smile.
Wang Beibei thought about it very seriously, and then replied, "Actually, I think it's almost as old as Li ..."
"Don't you think that a tea set with a set of 100,000 yuan will make you look better?" Zhang Yifan continued to induce.
"I can show the company's technology. I don't need too many external things," said Wang Beibei, snorting and snorting again. "In fact, the real What we need to pretend is actually our customers, and I will definitely work hard to get them. "
"Don't smoke so much, otherwise I'll get you a smoking cessation artifact," Zhang Yifan warned, although Wang Beibei's answer was pretty good.
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