MTL - Salted Fish Doesn’t Want to Inherit Hundred of Billion Property-Chapter 136 Group buy
Qing Qin put his hands on the table, his sharp eyes seemed to penetrate the fog: "In an era when the three giants are insisting on the pursuit of quality, I want to announce that quantity is king."
"The existing e-commerce platforms have done all the common models, whether it is the mutual transaction between individuals, or the online supermarket model, whether it is the large-scale raw material transaction of enterprises, Or it is personal replacement of second-hand items, whether it is food and beverages, clothing and makeup, or electronic products, cultural and sports supplies, all of which have been involved,” Qing Qin showed the homework done on the PPT, which is huge. The net almost perfectly covers the entire online shopping market.
Thanks to him for his extensive knowledge of many industries for bankruptcy, and in the previous era of online shopping, he carefully studied many bankruptcy possibilities. These notes have become today? understanding.
"So, what is the group buying model?" Someone asked.
Qing Qin smiled: "Group buying means that we gather customers together as a platform. This platform allows customers to form a group to buy, and the order is directly handed over to the manufacturer."
His tone was relaxed, but there was a stern killing intent between his eyebrows: "We don't squeeze manufacturers or make more money from consumers, but reduce the consumption of intermediate processes, To achieve factory direct sales. The first thing you need to do is to have a large enough quantity, 120,000 orders at a time, manufacturers can safely sell at a price slightly higher than the cost price, quickly clear the inventory, and consumers can also get real benefits.”
The thief must instantly understand: this? Xiaoqing has demonstrated a mechanism similar to inviting friends as early as when Dajiao Film was launched. Only by pulling enough people to join the group can you get it Affordable, perfectly circumvents the official restrictions on red envelopes and achieves viral marketing.
"Wonderful!" He quickly applauded, and the rest of the people just didn't know, so they quickly followed suit.
Qing Qinluo coughed a little embarrassedly, his face was slightly red, avoiding the eyes of the thief's worship, and turned the topic to another point: "Besides, our goal is to build a comprehensive ?New business model, C2B model, from consumers to manufacturers, manufacturers do not go through channel providers, directly understand the needs of consumers, and customize and produce according to consumers' needs."
"Will this not be very inefficient?" Someone immediately raised his hand and asked.
"No," Yan Shen replied in place of Qing Qin, "Let's put it this way, this consumer does not refer to everyone, but more to a group concept. ?Data collection and analysis, accurate matching and accurate recommendation, we need to focus on the pain points of the core group, right, Mr. Qing.”
So I said that this group of subordinates is very useful when they are not stabbed. Qing Qin has a vague concept, but it is much taller when Yan Shen describes it.
He nodded: "That's right. In fact, the three giants are also developing in this direction, but they are only in the initial stage. After all, their database is far less than ours."
People from Qibao Technology couldn't help but hold their chests proudly.
"Moreover, this is also a kind of on-demand distribution, which can reduce unnecessary losses very well, which means that we can give consumers the greatest benefit," Qing said. Qin concluded with a smile, "Our goal is only one, to let consumers save money and save as much money as possible. As long as we do it, we will be able to blaze a trail in this e-commerce platform."
This meeting is destined to be recorded in the annals of Qibao. It not only gave birth to Qibao fresh food, but also set the tone for the Tianbao mall in the future. It also heralds the rise of a new online shopping model.
The news that Qibao is about to enter the fresh food market has spread a lot. While eating the melon, the public also felt that this day, I might have to wait for another year or half a year.
However? Just two months after the press conference, Qibao Fresh Food was officially launched, and the APP can be downloaded from the Qibao official website and many shopping malls.
Le Tao Tao naturally rushed to the front line to cheer for Qibao. On the day the APP was launched? Just download it and click to log in.
It is still the most familiar red and white interface of Qibao. You can log in with Feige account, and pay with Feige wallet. It can be operated with one click, which is very convenient.
At the top, the search bar is at the top, and there is a row of categories in the middle, fruits and vegetables, seafood, and freshwater.
Swipe down to display a row of products, with product pictures on the left, price and origin on the right, refreshing, but still only within the moderate range.
"But this rambutan looks good."
The rambutans in the picture are all bright red like fire, and the goose-yellow bristles on the skin are also very cute. The flesh of the fruit will tremble, shake slightly, and be coveted after being gently poked repeatedly.
The biggest difference is probably the ordering page below. In addition to adding to the shopping cart and buying immediately, there is an additional group option - after initiating a group, you can save close to 4 yuan.
Le Tao Tao is not sensitive to prices, and prefers to place orders directly without spending so much.
A row of barrages floated over the phone, Taotao launched a single order, join now~
Le Tao Tao’s heart trembled, and then an option popped up, share the link to the flying pigeon group, and make orders with others.
She began to self-isolate: I should never choose this option, pulling people in the group to take advantage of this? It's too shameful!
Remember, this is Qibaoba, this is a new business model, be brave, Tao Tao, remember your professionalism!
After some psychological construction, Le Taotao shook her hands and shared the link with the Hupendog group of friends. She found the welfare section and shared the haggling link. go out.
There was a burst of laughter in the group.
"Peach, you? What activities are you doing? Cut a knife and save a dollar hahahaha."
"Four dollars, emmmm, let me do it a favor."
"This? Is this Qibao's new APP? It's too stingy. Would Taotao come to my house to eat fruit?"
Le Taotao is so ashamed that she can't wait to grab the ground with her head.
"Help me or not, hurry up!"
"All for me to join the group, we will form a group to eat fruit."
"Babe hurry up, big? What's the man's ink?"
After a lot of hard work and waiting for the matching mechanism of the APP itself, Peach Peach finally pulled up a group, placed an order smoothly, and made some fruit delivered to your door.
At this time, two hours have passed since she decided to sell fruit, which is indeed a arduous project.
Fortunately, the fruits are shipped soon after the order is placed, and all the way through the huge logistics network.
One day later, the staff of the Blue Bird Alliance knocked on Peach's door and asked her to sign for a huge foam box.
Le Taotao simply recorded the unpacking process as the material for the next video.
When she opened the foam box with a small paper knife, she couldn't help laughing and complaining about the tediousness and difficulty of the whole ordering process. The process is very troublesome, but the delivery speed of Qibao itself is first-class, and you can see that this box is also strong, and there are no signs of bumps on the surface."
While she was talking, she had already opened the box, and in the middle was a tinfoil box, with ice packs on both sides, showing a chilly air.
Rambutan is of excellent quality, with bright colors like burning clouds, slender thorns, and it can be called fluffy in the fruit world.
Le Taotao washed it with water and unscrewed it? One, the skin was thin and the flesh was biting down layer by layer, sweet and juicy: "The taste is really good, a few days ago? I was greedy for this, but the fruit shop downstairs went around and didn’t see it, and finally turned to the Internet for help. At this time, I would like to thank the development of online shopping and logistics platforms, hahaha.”
"In this kind of hot summer, eating such a mouthful of fruit is probably happiness." She ate another one, sighed comfortably, and put all the rambutan After the parts are washed, they are placed in a small celadon plate to form a small pyramid, and they are pushed and summarized in front of the camera.
This time is a collective action, and several other anchors have more or less added the unpacking process. It's a surprise tasting session.
This? The first video successfully praised rambutan. A row of people in the comment area immediately bought rambutan. Some of them were people who lived in the production area. It’s delicious, a few people have used Qibao Fresh, and I don’t forget to complain that the function of ordering is cumbersome, but the delivery speed of this one is really fast.
This? All the public opinion reactions are under the concern of Qibao?
Publicity, they quickly followed, expanding rapidly in the same way as before.
The thief must be anxious, tossing and turning for two days? Without sleeping, he knocked on the door of Qingqin's office and saw Mr. Qing who was reading a report on the garment industry.
"Mr. Qing, the response to the launch of the APP this time is not very good. Do we need to increase our promotion efforts, such as posting more advertisements on the Internet."
Qing Qin nodded: "Okay, contact the local station or the central station, can you buy an advertisement for a minute or two during the prime time."
"Mr. Qing!" The thief must be shocked, "Now everyone likes to use mobile phones and the Internet, and TV will soon withdraw from the stage of the times!"
No doubt, this time he planned to make good money.
In any case, under the guidance of Pan Dao’s studio, Qibao Fresh’s advertisement appeared in prime time smoothly. The advertisement was directed by Qing Qin, and it was extremely simple:
Every day? The mother who ran to the vegetable market 20 kilometers away to buy vegetables finally couldn't bear the current life, opened the APP, and saved half the price. It didn't take long before the doorbell was rang. , the courier in the uniform of the Blue Bird Alliance delivered the goods to the door, opened the box, and the whole family cheered.
The last is a slogan, cheap and fresh, all in Qibao.
In the industry, most people express their disapproval? Well, a few giants are silent and do nothing.
However, some sunspots who often attract people's attention? Posted a blog post?: "Our marketing geniuses are always exhausted, are they too poor, this kind of advertising, only fifty years ago? It's advanced."
The more mean villain said bluntly: "I hereby subsidize Qibao one yuan, and show your CEO a good look? Look at your brain? This car accident is really a sin."
These people are inevitably refuted by Qibao lovers. Le Taotao doesn't like Qibao fresh, but still drives a trumpet charge in the front line, but suddenly sees their own The message sent by my mother: "Click the link of Qibao Fresh, and tomorrow I will make a fruit platter for you."
Peach: ?
How does the little old lady who seldom shop online know? Knowing that Qibao is fresh?
The author has something to say: fresh food is a springboard, and finally it is the pdd mode.
To be honest, I don't like pdd nor dy, both are super annoying.
Of course, Mr. Qing's weakened version of pdd will be less evil and more beneficial.
