MTL - Internet 2010-Chapter 345 Burning Antarctica II
Today, Mengguang holds tens of millions of banana users and relies on the big tree of WeChat. It can be said that Mengguang has a huge voice in the mobile terminal.
Just like the previous role of Qiandu on the PC side, for many companies, as long as a sum of money goes into Qiandu promotion, Qiandu can bring huge traffic and profits. Mengguang, on the other hand, has developed a similar gameplay on the mobile terminal. A sum of money goes into the channel, and the installed capacity and users are there. How difficult is it to make money?
However, as Mengguang's entire price system becomes more mature, channel fees have become an important cost for application manufacturers. Even if the effect is good, 30% of the share is there, and this is not counting the cost of investing in advertising and buying rankings.
A year ago, when the single customer acquisition cost was developing in the banana market, the price was only one or two yuan. But now, such a good day will never happen again. It is an ironclad fact that channel costs have doubled.
Mengguang is naturally moisturizing, and even plans to go public for a few more days, and the one who suffers is naturally the one below.
But in the final analysis, this is the result of market competition and choice. As long as there is a battle in the same field, the channel fee will rise. For example, if Youku potatoes are dry, Youku will give out one piece, and the potatoes will be pressed for two pieces. After Youku feels something is wrong, they will ask for three more pieces.
The market is so big, and whoever can't burn it, will naturally have to hand over the market.
Lu Zhou thought as he walked down the aisle of the company.
Whether Qiandu collects 91, Ali collects peas or Penguin makes Yingbao, there is a reason for this. If channels are restricted, the cost of laying out their own applications will remain high. The deployment cost of applications in the Dream Valley ecosystem is naturally much lower than that outside.
And he remembers that in the next few years, the customer acquisition cost of a new application can soar to tens of yuan, and even hundreds of dollars in some areas.
So here comes the problem. The channel cost is 40 to 50 yuan. I don’t want to directly subsidize it to the user for 20 to 30 yuan. The application growth has momentum, and the cost has been reduced a lot.
Lu Zhou shook his head and smiled. In fact, the gameplay has always been there. What is the difference between giving money to channels and subsidies? If it works well, that's a good way.
He walked to Cheng Xuyuan's place, "Old Cheng, the original plan will be completed within two weeks, can the time catch up?"
Cheng Xuyuan saw Lu Zhou coming over, he smiled and said, "Time is not a problem, 'Xiaoweixin' has been adjusted and can't be adjusted anymore, and it can't be cut anymore. As for the function of WeChat payment, it is quite simple, and it can be used in a week. But after all, it involves subsidies, and relevant safety tests still take more time.”
Afterwards, he asked again, "That is, why do we need to be in such a hurry on WeChat?"
After hearing this, Lu Zhou smiled, "It's not like you haven't dealt with penguins. Try to eat up the margin in this operation. If you don't open up, I'm not at ease."
As of now, the total number of WeChat users has broken through the 100 million level early, but this is not the number of active users. Although it is claimed that WeChat is over 100 million early, many of them are dormant users or tools of the navy.
The number of mobile phone netizens in Huaxia today is only 400 million, and the order of users of smart phones is even more difficult. What Lu Zhou has to do is to eat the users of the s60 part and the new part.
Cheng Xuyuan shrugged slightly, "Yes. China is growing by hundreds of thousands of smartphones every day. Even if it breaks the s60, it is estimated that it will take several years to maintain."
......
Two weeks later, "Xiaoweixin" was launched. platform, s40...
Low-end models support logging in, registering, and sending and receiving personal messages.
No group chat, no voice, no circle of friends, no official account. It's really just the function of sending and receiving messages. Probably the only gimmick is that WeChat can be unimpeded between mainstream mobile platforms and send and receive messages for free.
This is considered by the market to be a "return to the ancestors" process of WeChat. It doesn't matter if you are still using the s40 today, you may not know whether the user needs to change the phone after rushing. This WeChat is really pressing step by step.
Of course, for WeChat users, this is not really news, at most it is a sigh, "It's so miserable, you can only chat with me! You are not even qualified to like me!"
And just another day, WeChat Pay has a new function.
The s60 users who usually have many grudges have found that this time WeChat is particularly cool, and the three platforms of Apple and Android s60 are flying together. You must know that most s60 users have been unhappy with WeChat for a long time, why every new function of WeChat is the first launch of Android and Apple, and it will only arrive on the s60 after two or three months.
An air of conspiracy!
"Ho?!"
Invite friends to register and activate WeChat and bind a bank card to send a one-yuan call coupon? Not capped?
Some people feel that it is not painful or itchy, and naturally some people play it seriously.
At a certain moment, even the mobile phone users of the s40 became fragrant buns.
Oops, using an s40? It's okay, register WeChat on your mobile phone, and I will lend you a mobile phone to tie your bank card! Experience the smoothness of a wave of Apple and Android, and a wave of the power of Nokia!
On the third day of the whole event, this kind of "borrowing chicken and tying cards" was discovered inside WeChat.
After hearing this, Lu Zhou shrugged for no reason.
Originally, the registration was tied to the card, and the first thing was to digest the market margin and increase. Wechat estimated that it was a hundred million energy. After all, the size of the market is there.
The cost of adding a new user is lower than that of using the Mengguang product line for promotion. Because the entire Dream Valley has no products with a wider coverage than WeChat users, and promoting WeChat on other applications, the effect is far less than the initial period.
But just this event with "Small Wechat", Leng Shengsheng has turned into a huge event for s40 users to experience the new platform...
Of course, Lu Zhou didn't stop this "opportunistic" funny thing.
WeChat's routine, of course there is.
There is no time limit and no limit on the number of single-user credit coupons, but they can only be used 10 to 1. That is to say, you can use one coupon for ten yuan at most. Recharge also takes a day to arrive at the account.
In just three days after the event was launched, one of the most popular users has already obtained thousands of coupons. This can cost tens of thousands of yuan, an ordinary person is 100 yuan a month, and this coupon can cover his recharge behavior for the next ten years...
This user, quite shyly, posted a picture to the circle of friends~www.novelbuddy.com~ and was then transferred to the scarf, which suddenly became an anecdote.
"Phone Bro"
"A man who was contracted by WeChat for ten years of phone bills"
"One thousand for three days, three hundred for one day, twelve for one hour, one for five minutes"
The words of praise are endless...
In fact, also because of this "special restriction", WeChat's increased expenditure due to call coupons in that month was not too scary. And this effect is what Lu Zhou wants, smashing it into a fat man? I'm just afraid of being stabbed to death by the wool party.
This move is sorted out, and the penguins and the like will have to do it. After the opponent has learned it, it will not be too late for Lu Zhou to change his move.
For example, one piece becomes one piece five, one day to the account and several days to the account, and when Menggu payment e-commerce is launched, backhand throws a bag of coupons...
Lu Zhou: Well, it's a lot of work, so there's nothing wrong with it.
