MTL - Fight the Giants-Chapter 857 shoulders of posterity
The daily cheer preparation meeting before the opening of the shop is still going on, and everyone has made suggestions.
"Ma'am, we have too much business these days, and there are also many individual customers, and there are even more people who come to see the excitement. Do you want to set a threshold, or do you only do bulk business? Let's not do individual customer business?" the shopkeeper Yu suggested.
Those individual visitors didn’t contribute much, and they had to spend a lot of effort to greet them. The energy you put in does not match the rewards. It is better to specialize in one field and spend more time serving effective large customers.
Yu is Gen Qi's subordinate and also the manager of Mu Yan's southwest business, Huo Xi asked Gen Qi to mention a shopkeeper, and Gen Qi recommended Yu.
Too many people have flocked in these days, some are looking for goods to buy, and some are purely watching the fun. Because there is no threshold, anyone can come in.
There are too many people, and the real customers are crowded, but there is no space to look at the goods. Moreover, the samples from the foreign goods store were packed to the brim.
According to Yu, these are not their target customers.
The stewards present felt that shopkeeper Yu's words made sense, and all turned their attention to Huo Xi.
Huo Xi thought about it, and felt that shopkeeper Yu's words were not unreasonable. To do business, you must have your own target customer group, and it is impossible to satisfy everyone's needs. It is right to have a clear business direction for opening a shop.
But she did not forget her original intention of opening the North-South Merchandise Store, which was to cut off the Jun family's retreat and break the monopoly situation dominated by the Jun family.
Just when he was about to speak, Yang Fu glanced at her and said, "We have just opened the business, and everyone is curious about it. If we set up a threshold at this time, it will lose the hearts of the people. It is not good for our business. Even if the people who come in Just watch the excitement and don’t buy anything, and tea and snacks cost a lot, but this is also a means of publicity and marketing. The people who come in help us spread our reputation, which is of great benefit to us in opening up business routes.”
The stewards nodded after hearing this.
A steward said: "Although some people contributed little, almost none of the people who came in left empty-handed. We have a lot of goods on the shelves, almost covering the needs of the family, and we can buy them here. Even if you buy half a catty Salt, five grains, dried sauces, or some candied sweets, almost empty-handed."
"Yes, that's right, I found out too. The people who come in eat the free tea we provide, and they are ashamed of themselves. The people are grateful, and almost never go out empty-handed. They will take something away. No matter how low the price is, It's also business."
Shopkeeper Yu was a little worried, "But every time we enter the courtyard, we have set up a gazebo resting place, and the old men and women who live nearby like to come in and join in the fun, chatting and joking around, the nobles actually..."
"Actually, you don't want to be with them?"
Huo Xi spoke out what he hadn't finished.
Seeing shopkeeper Yu nodding, he smiled and said, "It's okay, we are not a place to enjoy the spring in the garden. Let the guards patrol the courtyards more often, and tell everyone to be quiet, don't make noise, and don't cause trouble, so it won't have much impact."
She knows that there are class distinctions in every place, the rich don't want to be with the poor, the officials and nobles look down on the common people, and they are treated differently everywhere. Not to mention the present, it is the enlightened future generations, which place does not have a VIP area?
The world is like this, it is inevitable. It is reasonable for rich people to enjoy a higher level of service.
"Let's start the trial operation for a period of time and then look at it. If there are irreconcilable contradictions, we will find another way at that time. Now the business goal of the first stage is to first open up the popularity, spread the word, attract a large number of customers and attract all kinds of customers. suppliers of goods."
"Yes." The shopkeepers and managers present all responded in unison, admiring the unprecedented north-south goods store opened by Shizi's wife.
They have never seen such a business model anywhere.
Almost all the people in the city have been here these days, right? Here they not only have all kinds of goods, goods from all over the world, which are eye-opening for them, but also have many styles, cheap prices, and good service attitude of merchants.
If you are tired, you can see the scenery and have a place to rest, and you don’t have to run around with heavy goods. You don’t have to go to the east market, the west market, and then the south city and north market. You can buy all your daily necessities here. It’s so good. .
Common people like to come in to shop, nobles prefer to come in, and ladies and ladies come in in groups to buy things.
Because I didn’t settle the money on the spot, I only took sticks, so I didn’t feel heartache. I wanted to buy everything I saw. One basket was not enough for bamboo sticks, so I needed two or three baskets.
The shopping experience has never been more satisfying and comfortable. Let Guangfeng Shuinanbei Merchant Co., Ltd. earn all the money and the people in the city talk about it.
At the end of the meeting, Huo Xi asked shopkeeper Yu to set up a VIP lounge in the last courtyard where jewelry and foreign goods were displayed.
In the VIP lounge, take out the treasures and foreign goods for the nobles to watch, so as to enhance their shopping experience and satisfy their sense of class identity and honor.
After everyone left, only Yang Fu remained.
Yang Fu was a little excited: "Xi'er, I admire your brain so much! How did you come up with the idea to open such a shop? In just a few days, the stock in our warehouse is almost sold out. Fortunately, we have done enough. In order to prepare for a steady stream of goods to be delivered, otherwise the guests will have nothing to pick up. Such a good idea, why didn't you open one in the capital?"
If it opens in the capital, how much money will it earn! Just thinking about it makes me happy.
Huo Xi smiled, it didn't open in the capital, it was purely because she didn't think of this business model before.
The ability to drive it now is purely forced to come up with it.
Sun Chunyang pioneered the warehouse display business model, which can be described as the embryonic form of supermarkets in later generations. More than that, he also pioneered many very special and effective business methods.
For example, the pre-collection system, such as the off-site delivery system.
I don't know if it was the enlightenment given to him by the Bank of China. Banks of bank notes appeared because it was unsafe and inconvenient for merchants to carry a lot of gold and silver with them when traveling across the country, so there were banks of banks and bank notes.
Businessmen traveling north and south to barter from north to south only need to exchange silver into silver bills at the departure point and carry them lightly with them. When they arrive at the destination, they can exchange silver bills into silver or make payment.
Save effort and worry along the way. The silver bills can be carried with you, and you don't need to ask the hussar to **** the silver.
Sun Chunyang’s Nanhuo Store followed the practice of the bank. Buyers, whether they are vendors or customers who buy goods for their own use, can pay money at any store to obtain a delivery certificate, and then take the delivery voucher to other stores to pick up the goods.
In this way, it is convenient for both customers and dealers.
Customers don’t have to worry about the loss and risk of loss along the way, and the dealer doesn’t need to stock up and store and transport back and forth. Both sides save a lot of manpower, material resources and various costs.
Based on such business methods and strict selection mechanism, Sun Chunyang Nanhuo Co., Ltd. opened all over the south of the Yangtze River, and became a wealthy man in one fell swoop.
Huo Xi told Yang Fu about this business model, and Yang Fu was dumbfounded.
It took me a long time to come back to my senses, and my eyes glowed: "Xi'er, how did your head grow! I grew up drinking the water of the Qinhuai River, and you also grew up drinking the water of the Qinhuai River. Why is your head different? With such a method, what is your head? How did you come up with it?"
My sister, you and your brother-in-law must have fed Xier delicious food behind my back!
Huo Xi couldn't help laughing, "I was forced to come up with this too. Telling you this, I also want to discuss with you to see if it is appropriate to open such a north-south goods store in Beijing and Beiping."
That's so fitting!
There are more rich people in Beijing. And Beiping, as the next national capital, will there be less business?
Excitedly, he was about to discuss with Huo Xi, when he heard a message from a servant that someone had come to find his boss.
