Darkstone Code-Chapter 962 - 960: Preparing for Advertising

"Great advertisement!"

Watching the images on the TV screen, Mrs. Trish nodded with great satisfaction.

Satisfaction comes from two aspects. One is that in this series of advertisements, the only two characters that appear, the two female leads, are both women.

This perfectly aligns with the core of the current feminist movement—what men can do, women can do as well, and even better.

In previous TV advertisements, the most central actors were typically men, and although there are now women, their numbers are relatively few, and their roles in the advertisements aren’t as significant as the men’s.

This is quite normal. Since the launch of the feminist movement, throughout its long journey, Laridemo’s top male stars can earn up to four hundred thousand, but female stars can earn no more than three hundred thousand.

Feminist organizations have protested, arguing that this salary grading is full of discrimination and unfair to female actors.

Two actresses, who are keen on various activities, have joined this movement and publicly appealed to Laridemo’s production companies to give female actors equal status in terms of pay.

However, these two actresses haven’t had a movie role since then, not even an adult film seeks them out, and they’ve completely lost their value and future.

In such circumstances, Laridemo’s female stars are even less likely to stand with feminist organizations, ultimately having to fade away gradually, and no one brings it up anymore.

Still, this movement isn’t without benefits; at least production companies and investors now consider adding more female roles to cater to the viewership demand of some "iron women" when selecting scripts.

The market for female viewership is also large, so they need to cater to this demand.

A beautifully crafted advertisement shot by a major company, with positive content, featuring only female performers—is this not a victory for the feminist movement?

It shows that all the efforts in striving for gender equality have not been in vain; the relatively equal society we see today is the best harvest of everyone’s hard work.

Another aspect is the content of the advertisement—competition, struggle, this spirit is often stereotypically believed to only be present in men.

This is a form of discrimination that has always existed, even to this day.

Lynch’s women’s professional sports initiative from three years ago has reached some scale now, but it still struggles to gain attention.

The United Transport Association is unwilling to provide much broadcasting fees, making the management of clubs very challenging.

In the Federation, if a professional sports nature competition club wants to develop healthily, it cannot do so without the help and support of the United Transport Association.

Broadcasting fees, economic subsidies, league subsidies... If a club doesn’t aim to have too many star members or undertake too many projects, relying solely on these can maintain healthy operations.

The role of the United Transport Association is significant, and Mrs. Trish initially cared deeply about it, really connecting with women’s organizations nationwide, wanting to make a big deal out of this.

But the problem is, good ideas don’t work without money in hand.

The annual maintenance of a club costs at least hundreds of thousands, at most millions, and if she wants to amplify it, someone has to spend money, but some people’s purpose for spending money is not for sports, but for athletes.

So women’s professional sports have developed slowly until now.

If these advertisements can slightly change such a situation, it would be fantastic for Mrs. Trish.

Of course, she has some doubts.

"Recently, there are some organizations concerned with social group health that believe tobacco harms the human body..."

The issue of whether tobacco is harmful has always been contradictory and difficult to have a clear conclusion.

Some people are dying of lung disease in their twenties or thirties, and the only bad habit related to the lungs they’ve listed in their lifestyle is smoking.

Yet there are also people who started smoking from their teens, insistently smoking a pack a day into their eighties, seemingly having no major issues aside from occasional coughs.

Without a hundred percent certainty that smoking is closely related to lung disease, there are many such discussions in society.

No one can convince the other, they all have what they consider flawless evidence.

Lynch said, taking out a pack of cigarettes, lighting one up, "Look, I smoke too, I never worry about these issues, you know, I’m really afraid of death, more than anyone, yet I still smoke."

He skillfully took another puff and flicked the ash, "Many things were once considered harmful to people’s health, those chemical congeners."

This is one of the most mainstream viewpoints now, initiated by supporters advocating for primitivist ideas.

They believe that only natural, things from nature are suitable for humans, while those synthesized through chemical processes can only cause severe harm.

Not just limited to this aspect, they also don’t advocate for industrialization, some even, as if their brains were kicked by cows, demand some local governments to dissolve local industrial zones, prohibiting any form of industrial production...

Well, it’s evident to everyone that these people are not only crazy but also not in their right minds, yet some people tend to believe they’re right, worrying about the chemical substances taken into their bodies.

Someone has commented on their actions—many medications have chemically synthesized components, they should really be treating diseases with horse manure, as it is pure natural.

Listening to Lynch’s explanation, Mrs. Trish finally nodded in agreement with this viewpoint.

She wasn’t really concerned about these things; she just wanted to get into politics, what she is managing now is just a stepping-stone.

"How would you like me to proceed?" she finally asked.

Lynch extinguished his cigarette in the ashtray, "Do you smoke?"

"Occasionally!"

Mrs. Trish was born into a traditional family, otherwise her uncle wouldn’t become a priest—before becoming a priest, nobody knows if they truly had a chance to become a priest, then becoming a bishop or even a shepherd or similar clergy.

In such a family, when women smoke it is seen as a very serious rebellious behavior.

In her adolescence, she attended a church girls’ school, where the nuns managed strictly, they would spank the buttocks of violating girls in front of all the faculty and students. 𝑓𝓇𝘦ℯ𝘸𝘦𝑏𝓃𝑜𝘷ℯ𝑙.𝑐𝑜𝓂

Under such pressure, she did not learn those bad habits, which precisely proves that strict management systems can play a positive role in children’s development.

However, nowadays, she sometimes needs to smoke for social occasions.

"Great, if you need to smoke I hope you’ll smoke Every Moment cigarettes, I’ll have someone send you some later."

"Apart from that, I’ll donate a sum, not too much, around six hundred thousand, to establish a club..."

Mrs. Trish’s eyes brightened, now all departments of the Federation Government are engaging in club development, these private little places are excellent for rallying the hearts of people.

More importantly, the presence of a club reflects the social status of a non-profit organization.

Just look at the Workers’ Union, they have clubs, many clubs, every city and even some neighborhoods have their own clubs.

There are multiple organizations nationwide focusing on worker groups, but why does only the Workers’ Union have the scale it has today?

This actually has a very direct relationship with their clubs, fried chicken, beer, slogans, these are their treasures.

Mrs. Trish also wants to follow suit, it’s easy to open but maintaining one isn’t, it requires funds.

She carefully said, "Establishing a club is easy, but maintaining...isn’t that simple."

Lynch understood her meaning, "I will fund part of the ongoing costs too, I have only one requirement for this club—to make it upscale."

"Only elites among the middle class qualify to enter this club, the real target is the upper class, if this can be achieved, then actually profiting from this club won’t be difficult."

"Eventually, not only will this club not cost you much, but it could also bring you considerable income."

Mrs. Trish’s eyes grew brighter, "You know, I’m not very good with business matters, you have to help me."

"Of course, I’ll help you," Lynch nodded, "and at that time I’ll have Catherine manage some simple tasks."

This is an exchange of interests, Mrs. Trish nodded, "No problem."

Most clubs in the Federation rely on donations to sustain themselves, which is also their most foolish aspect.

Actually, clubs can do many things; they are essentially the realization of "circle" culture.

Many people want to squeeze into the circles of high society, and for this, they can pay a price unimaginable to ordinary people, but if you tell them, as long as they enter a certain club, it’s equivalent to having one foot in high society, would they be willing?

Of course they would be willing, for such opportunities, to know more people of high society, they will be very generous.

Even without these people, some commercial recommendations can still harvest substantial fees.

For example, if this women’s club held a salon-themed on fashion design, discussing fashion design, then allow those big-name designers, luxury brands to bid.

The highest bidder is invited, then they can directly promote their products in these circles of upper-class ladies.

There are many such ways, and they aren’t off-putting, but at this moment, people seemingly haven’t discovered this.

Or they have discovered, but don’t know how to monetize it.

Speaking of making money, Lynch is the expert.

After agreeing on some details, Mrs. Trish went back to prepare, and Lynch also needed to prepare.

Once advertising is on the market, if people cannot buy the products, it will definitely cause a frenzy, good things could turn bad.

So before this happens, a solution needs to be found to solve these problems and let people see Every Moment’s change and determination.