Darkstone Code-Chapter 961 - 959: A Father’s Love Is Like a Mountain
Watching two young and beautiful girls fight each other in the ring, even though they had protective gear, the collision of gloves with the body still caused some pain.
The people present couldn’t help but glance in Lynch’s direction, the hobbies of the wealthy, and their pleasures are truly... unimaginable.
In less than two minutes, both girls were panting heavily, their faces showing some redness and swelling, they were genuinely exhausted and took a break unanimously.
Taking deep breaths, beads of sweat dripped down from anywhere they could, they had never been this tired before.
"Don’t include their voices during editing." Lynch called over the editor to express his opinion, "When it’s done, let them re-record the voiceovers, don’t let the original sound leak, you surely understand what I mean."
The editor nodded repeatedly, he understood, the two girls had been cursing each other throughout, calling each other names like "bitch" and "whore" in less than two minutes.
If those fans knew their favorite stars behaved like this, they certainly couldn’t accept it.
Even without overly exaggerated special effects technology in this era, there are strict requirements for the material.
Ultimately, this part presented to the audience would only be about thirty seconds, but their total material collection time should exceed half an hour.
In other words, the two girls needed to continue fighting until the director and editor thought they had enough material, and this scene would end.
The two girls rested for a while and then started fighting again.
The hatred was just igniting, far from being burnt out!
They spent the whole day in the ring, it wasn’t until after eight in the evening that the director and editor nodded satisfactorily.
Forty-odd minutes of material, enough to edit those shots Lynch wanted.
The two girls went from being at odds with each other to now somewhat numb.
"I can’t feel my lips." Penny complained to her broker while removing her makeup, "Lynch is really not human, to treat me like this!"
Touching her lips, which were numb and swollen as if filled with water, suddenly she thought it actually looked quite good—every girl wants blonde hair and plump lips.
"Do you think my lips look good now?" She glanced at her broker through the mirror.
The broker had been secretly amused all along, and now nodded repeatedly, "They look good, very fitting for your situation now."
Penny rolled her eyes and closed her mouth, she vowed to keep today’s humiliation firmly in her heart and to seek revenge someday.
That night, neither of the girls had the mood or energy to bother Lynch, they returned to Lynch’s villa, took baths, and went straight to sleep, probably the earliest they’ve slept these days.
At nine o’clock the next morning, the two girls were eating breakfast while watching the edited film.
"What motivates them to fight?"
The camera panned down from the chandelier on the ceiling, through the gym equipment, and landed on the nearby ring.
A deep male voice accompanied the heavy narration, creating a desire to explore further.
The footage gradually zoomed in, then Penny made a very expressive throat-slitting gesture, followed by Nelly moving.
The editor’s cuts were very well done, processing these materials overnight, making every move look extremely graceful.
Even Penny and Nelly couldn’t believe their fighting poses were so agile, they even had a bit of admiration for themselves.
Lynch wouldn’t tell them that after they left, the gym owner’s two female trainees re-shot cooler looking movements.
All the long shots were done by doubles, though the hits were real afterwards.
"Sweat, pain, struggle..."
In the empty ring, there was only the "xixi" sound, which is a breathing technique specific to female combat.
Combat is an overload activity that puts great pressure on the body’s supply capacity, if one doesn’t have planned breathing at this time, one might quickly feel fatigued due to a drop in blood oxygen, unable to even lift fists.
On the contrary, having rhythmic breathing that matches body movements can slow down the process.
It sounds amazing, but the effect is just that.
Originally able to throw ten punches, now they could throw three or four more, manifested in being able to maintain peak physical strength for another dozen seconds in combat—that’s really remarkable.
But it looks very professional, the two were highly immersed in battling together, very intense and gripping.
Then, as the frame captured the two throwing jabs at each other from below, all sounds disappeared.
The two girls were so captivated by this short commercial, they forgot they were eating breakfast!
They still believed this was truly them, but if they thought carefully, there was no camera below their feet at the time.
Screen switched, a heavy thud was heard as a body crashed onto the ring, the scene shifted to beside the ring where there was a table apparently empty.
But upon close inspection, a barely visible brown dot could be seen, when the camera panned over, it revealed itself— a cigarette.
Penny walked into the scene, took off her gloves, with her hands still wrapped in bandages, and casually picked up the cigarette, placing it between her lips, pulling out a label-free lighter from her pocket in a masculine manner to light it.
She took a deep drag and slowly exhaled a puff of smoke.
At this moment, the scene switched again—
A high-end looking tabletop had various Every Moment cigarettes displayed, a cigarette extended from outside the frame and joined an opened pack, followed by a voice.
"Every Moment, always by your side! ①"
Of course, the subsequent scenes showing Nelly as the victor were similar.
This ad didn’t directly provide any reasons or answers, yet it gave viewers lots of ideas.
Some people might think they fought over the cigarette, while others believe the fight between the two girls had nothing to do with it. In any case, everyone who saw the ad expressed unspeakable admiration for Lynch.
This was Lynch’s concept, Lynch’s creativity, the director was merely there to refine the shots.
"A terrific ad!" From Penny’s perspective, it was indeed remarkable; she didn’t know it would be so explosive until she saw the final cut.
In reality, this is an advertisement appealing to women, also aired for men to watch. Lynch would also invite Ms. Trish to view and comment.
Nelly nodded with a smile, but said nothing.
Lynch was pleased after watching, "You performed well, deserving of praise."
"It’s no big deal; given my experience, this level is quite easy," Penny still showed her personality, while Nelly remained silent.
Nelly’s silence made Penny feel like she won, so while having breakfast, she asked, "What are we doing today, or are we done with our matters?"
She looked at Nelly with ill intentions, already considering how to punish this wench, who dared to bruise her lips.
But at this moment, Lynch spoke.
"We’re going to the estate we visited yesterday, I’ve had someone set it up."
Penny was curious, "Are you hosting a party there?" She said with excitement, "Can I invite some people?"
Lynch shook his head, "You don’t think you can win that two hundred thousand in forty minutes, do you?" The tone carried some teasing and mild sarcasm, leaving Penny and Nelly stunned.
"This is a series of ads, ten episodes in total, showcasing the resilience and fighting spirit of contemporary young women in various situations, also in line with Every Moment’s ad campaign."
"Today’s project is..." Lynch thought for a moment, "sports, I call it the new Ironman multi-sport."
"It includes off-road, swimming, running, climbing, rowing, and timber cutting."
"You know, you’ll wear those masculine overalls with suspenders, safety helmets to chop wood, men of all ages in the Federation will be crazy for you!"
As Lynch said, people would go mad, but before that, these two girls might go insane.
Lynch employed all sorts of methods to "torment" them, ensuring they maintained a competitive relationship, just not as direct as the fistfight in the first ad.
Subsequent competitions lacked fighting elements, yet the competitive atmosphere made hearts race even more than in the first episode.
Each one could be called a contest of extreme sports, competition of physical, mental, willpower, and Faith.
Every time at the end, each would have their winning moment.
In the mountains, on the boat, or sitting atop a tree overlooking the sunset, or lying on the boat gazing at the stars, a cigarette always accompanied them.
In ten days, almost everyone involved in this advertising shoot remembered the slogan firmly—"Every Moment, always by your side!"
Brand positioning is crucial.
Compared to the board members whose minds were already rigid, always aiming for the high-end route, Lynch, from the start, targeted women and youth.
This is also a rapidly maturing consumer group; they’re enormous.
Nearly half the Federation’s population are teenagers; once their spending potential is tapped, any company can achieve super-fast profitability.
The board had no objections to Lynch’s decisions, even if they wanted, they couldn’t.
The newly expanded capital allocated ten million for filming these ads and promotions—this doesn’t mean someone embezzled, shooting ads is just part of it, airing these ads still costs money.
TV, outdoor, all require lots of money, the Federation’s outdoor ad spots are limited, some even controlled by the city’s administration, securing these spots requires money.
Ten days later, looking at the two girls who seemed transformed sitting in front of him, Lynch smiled and asked, "Will you still fight in the future?"
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①: All designs are original, using them without my consent will bear legal responsibilities and consequences.
