PREVIEW
... hou Yuanxin listened attentively.
"Where is the core competitive advantage?"
"Smaller store formats are more flexible, and the rent costs are also lower,"
Lu Jincheng explained.
"Take Starbucks for example. To strengthen their ’third place’ brand concept, they often need storefronts on the first floor of malls, close to entrances."
"Whereas we are not constrained by space. Not only can our small stores be set up in shopping mall atriums, but they can also ...
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