Reaching the age of thirty, my income randomly doubled-Chapter 752 - 560 Roar and Strike

Chapter 752 -560 Roar and Strike

The incident involving Chen Pingsheng created a huge stir across the entire industry.

In recent years, the higher-ups have been consistently advocating that large corporations should take on the social responsibilities expected of them.

Although these responsibilities haven’t been explicitly detailed, one thing is clear: big corporations should not excessively encroach on low-income business sectors.

For example, selling groceries or competing with family-run convenience stores.

If large enterprises were to expand recklessly, the consequences would undoubtedly be unpredictable.

Although Chen Pingsheng voluntarily stepped back on this issue, it allowed him to take a significant step forward in terms of personal reputation and status.

He was even nominated to be the president of the Magic City Chamber of Commerce. Hearing this news, Chen Pingsheng wasn’t particularly surprised—he simply pushed away the nomination without hesitation.

First, one has to admit a point: while he now has substantial wealth and his contributions to Magic City, including his connections to prominent, hidden families, place him at the top, there is still a considerable gap between him and the number one.

This clear understanding is essential. The disadvantages of such a title far outweigh the benefits.

If he does too much, he’ll be accused of forming cliques and factions.

If he does too little, others will dismiss him as being all name and no substance.

In short, Magic City is a place of hidden dragons and crouching tigers—it’s acceptable to quietly make money.

But flamboyantly asserting your dominance over others is absolutely inadvisable.

If you ask who benefits the most from Chen stepping back, it would undoubtedly be Wang Dao Wen, the mastermind behind the whole ordeal.

Wang Dao Wen is a relatively well-known network marketing strategist who works for a company called Tianzhong Media.

How powerful this online company truly is remains uncertain, but its livestream influencers are infamously audacious in their branding.

Examples include names like “Prince of Macau,” “The Third Young Master of Xiangjiang,” and “Imperial Mentor of Magic City.”

These influencers dress in flamboyant outfits and pretend to be second-generation heirs of wealth.

In their livestreams, they sell cheap goods disguised as luxury products, slashing prices from tens of thousands down to mere tens of dollars.

The hosts, embodying the persona of a ‘Prince,’ flaunt that money is no object, and there’s always someone gullible enough to believe it.

Surprisingly, this approach has made Tianzhong Media quite a bit of money.

Initially, the entire short-video industry scoffed at the concept of celebrities livestreaming to sell goods.

It was seen as a blatant example of utilizing high-level societal resources to crush lowly entrepreneurial spaces.

Wang Dao Wen was among the first to spot this opportunity and directly pitched the idea of launching an online campaign to his boss.

“Take them down!”

The boss, himself born into a wealthy second-generation family, had excellent financial backing. After achieving success in the short-video space, he had grown conceited.

He believed there was nothing he couldn’t accomplish and even went so far as to publicly declare online that if Tengying Entertainment didn’t stop celebrity livestreaming, he would report them daily.

The reality is that many in this industry behave this way. Add to that the fact that he is indeed young—

to have made so much money before even turning thirty—if there weren’t some arrogance, could he still be considered young?

Even with Tengying Entertainment’s valuation in the hundreds of billions, he continued full steam ahead.

From a month of planning to leveraging countless influencer resources during the process—

Tianzhong Media’s push to force Tengying Entertainment out of the celebrity livestreaming business caused enough uproar within the industry to become notorious.

What came as a surprise was that the industry leader, Teng You Media, remained utterly silent.

It seemed as though all of its influencers, including its represented celebrities, were purposefully steering clear from the matter.

With Tianzhong Media at the forefront, other influencer companies followed quietly behind, jumping on the bandwagon.

Of course, not everyone was as bold as Tianzhong, recklessly putting their company’s reputation on the line.

It seemed as though they were almost eager for Teng You Media’s top executives not to notice them.

The arrogance of Tianzhong’s boss over the past few years had grown unchecked.

He sought attention for everything he did, and if things didn’t go his way, he’d call on his parents.

…

When Tengying Entertainment finally stopped its celebrity livestreaming and its stock price dropped for ten consecutive days—

it was then that Chen Pingsheng decided to deal with this matter a little more directly. He had previously allowed Tengying Entertainment to withdraw because it indeed affected the entrepreneurial space for ordinary people.

This much he had to admit.

But for someone else to blatantly push them like this, and then hold a grand web influencer gala to celebrate their success—

even going so far as to declare at the event that Tianzhong Media would one day overtake Teng You Media,

claiming that Teng You Media and Tengying Entertainment were mere juniors—

It was impossible not to comment that Tianzhong’s boss truly mirrored the audacious branding of his influencers.

There was zero respect, as even titles like ‘Prince’ were shamelessly tossed around.

Moreover, this affair propelled Tianzhong Media’s reputation to new heights, igniting aspirations among countless influencers who dreamed of signing with such a “legendary” media company.

He indeed had guts.

Gutsy enough to dare cause such an uproar even after Chen Pingsheng willingly took a step back.

If Chen Pingsheng wanted to obliterate such a person, it would be effortless. He hadn’t even considered revenge before—

After all, it simply wouldn’t be dignified and would evoke the impression of an adult bullying an infant.

But with Tianzhong Media’s relentless actions, even if Chen crushed them mercilessly, no one would object.

After all, certain basic rules of the business world still exist. As someone who could be nominated as Magic City’s Chamber of Commerce president, how could he allow a minor web influencer to tarnish his reputation?

If that were to happen, many standards would fall into disarray.

Chen Pingsheng messaged his secretary, Zhang Wanyi, instructing her to handle the matter.

Previously, Zhang Wanyi had been directed to avoid the controversy. After public polls came out, they were instructed to steer clear even further.

They had no choice—both companies shared the same ownership.

Given how politically sensitive the issue had become at the higher levels, a publicly listed company obviously had to tread carefully.

But now, things were different. After they had already retreated, others wanted to step on their shoulders—

to erect statues for themselves. That was a blatant act of seeking destruction.

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Zhang Wanyi had long kept an eye on Tianzhong Media, a small company that had rapidly risen in recent years.

Leaning on ridiculously exaggerated gimmicks and all sorts of deceptive marketing tactics to profit from product sales.

Without anyone investigating or reporting them, they could continue to pocket dirty money unchecked.

The key problem was that they considered themselves invincible and strutted around with an air of being number one. That simply couldn’t be tolerated.

Did they really think they were ‘Princes’?

Zhang Wanyi began collecting evidence, mobilizing prominent accounts and major influencers under their wing to collectively report them.

The target—Tianzhong’s major influencers.

The reason was straightforward: false advertising, selling substandard goods, and replacing tags at processing factories to mark five-yuan Pinduoduo underwear as 99-yuan items.

They even plagiarized LV designs.

Upon inspection? Ha, wasn’t that an LV pair of underwear?

Tianzhong Media never clarified inquiries, only ambiguously replying, “Bro, you’ve got an eye for quality.”

On top of that, they constantly claimed in livestreams that they were making no profit, supposedly subsidizing billions of yuan.

This completely disregarded advertising laws.

With these tricks, they sold five-yuan Pinduoduo underwear for a hundred yuan.

Claiming original prices of thousands and pretending they only sold at this price to provide value to “brothers.”

This was just one example. When it came to food, the situations were even worse.

Food safety? Nonexistent. As long as they could sell it, they didn’t care if someone fell ill from consuming it.

Small workshop products, slapped with a registered brand, became high-end goods.

It could be said that Tianzhong amassed quite a fortune with these tactics.

The main reason no one reported them was because many livestream sellers in the industry operated similarly.

If you reported them, you risked dragging yourself down as well.

However, Teng You Media had unparalleled resources and was a semi-official entity, with platforms as one of its shareholders.

When it chose to directly target such a relatively small network media company,

the outcome was predictable.

Within a single day, Tianzhong Media faced extreme backlash.

All of its top influencers were banned, and online rumors about refunds with triple compensation flooded trending topics.

Whether it was the self-proclaimed visionary strategist, Wang Dao Wen, or the wealthy second-generation boss of Tianzhong Media,

they crumbled when faced with a true corporate giant.

They had no real ability to resist; they were utterly insignificant.

To prevent excessive negative fallout, the platform swiftly cut ties with all Tianzhong’s influencers.

This was entirely reasonable. The platform had always wanted to branch into e-commerce, but if this was how products were being sold,

then once the news blew up, Tianzhong was bound to collapse.

The platform also suffered some negative publicity, so its best option was to resolve the issue as quickly as possible.

Tianzhong’s shutdown was a minor matter. The critical issue was that they now faced an investigation by the Market Supervision Bureau.

Whether the boss ended up behind bars depended on how much money his father was willing to spend to settle the matter.

This second-generation boss had committed a crucial mistake: his family’s influence was rooted in Yun Province,

yet he had taken his money and run off to Guangzhou, attracted by the city’s more developed online market.

Coincidentally, Teng You Media was the star enterprise and key government-backed entity in this region.

It’s like going to Nanshan and thinking you could take on Tencent—you just can’t win.

No influencer-driven economy company could beat Teng You Media in this locality.

Such is the logic of renowned local protectionism.

Teng You Media could effortlessly use this incident to get him locked up.

If this second-generation boss had set up his company in his family’s stronghold in Yun Province, things would have been completely different.

Even someone as formidable as Chen Pingsheng would struggle to cut him down in unfamiliar territory, where his family’s entrenched network of influence protected him.

If that were the case, Zhang Wanyi might have had to apply for interprovincial law enforcement from Guangdong—

to have him brought back from Yun Province to Guangdong.