Reaching the age of thirty, my income randomly doubled-Chapter 744 - 552 Development Strategies
Chapter 744: Chapter 552 Development Strategies
As of now, it’s been nearly five months since Tengfei New Energy was listed on the market.
Only two models have been launched: a family SUV called Tengfei P6 and a sedan N6, aimed at young people.
The sales of these two models show that the SUV has a noticeable edge. The advantages of electric cars are clear: quick acceleration, low noise, and a much better driving experience compared to gasoline cars.
However, the drawbacks are also evident; they aren’t suitable for long-distance travel.
Once you drive too far, recharging on highways or various other places isn’t very convenient.
In very cold regions, it can also lead to serious power degradation.
Because he manages the after-sales department directly, Chen Pingsheng is very familiar with the products he produces.
This knowledge mainly comes from the customers.
Customers are everything; this is no joke.
There is another major risk with electric cars, which is that a collision or certain accidents can easily cause a fire.
Although, to date, no Tengfei New Energy cars have caught fire, if such an incident occurs.
It would basically be a disaster, more of a man-made one than a natural one.
Every returned after-sales car undergoes comprehensive quality tests along with crash tests.
Frankly, he doesn’t rely on the little profit from selling cars to make money. For him, the core has always been making good cars, creating a vehicle that users can truly trust.
Because of this principle, he has directly launched a series of policies unmatched by others.
For example, any non-human-caused quality issues within three months, no repairs, just a replacement with a new one.
This policy alone puts them far ahead in the after-sales sector.
The second policy is a battery replacement every 60,000 kilometers.
Current Tengde Era Battery technology can only maintain itself for about 60,000 kilometers, not that there is no loss within those 60,000 kilometers.
But the degree of loss is relatively limited, generally retaining about 70% of the battery’s capability.
This means that if it initially could travel 300 kilometers on a full charge, after 60,000 kilometers, it can only go 200 kilometers.
This level of battery degradation is 70%; if users replace the battery themselves, the cost would be higher than refueling.
So why would they still buy an electric car?
Is it just to save on vehicle purchase tax?
Chen Pingsheng initially organized a team to discuss this at length, ultimately creating the 60,000-kilometer free battery replacement policy.
In a new energy vehicle, battery cost is the most expensive.
If it can have a free replacement once based on 60,000 kilometers, allowing users to travel over 100,000 kilometers without barriers or worries,
It can already be considered a good car.
As battery technology continues to develop and break through, this number will definitely increase.
Eventually reaching 150,000 to 200,000 kilometers.
Once it can achieve a mileage of 300,000 kilometers with no battery replacement or any maintenance issues, that would be a truly good car.
When Tengfei New Energy truly becomes a top-notch good car, then it’s not too late to consider making money.
Admittedly, because he is personally very wealthy and not short of money, the series of after-sales policies he set up is even beyond his competitors’ ability to imitate.
He is genuinely prepared to inject tens of billions annually into after-sales issues and user usage to absolutely guarantee customer rights.
Those new forces building cars with other people’s money simply can’t play this way!
Moreover, he still annually invests hundreds of billions in research and development.
Chen Pingsheng has calculated the costs: he only needs to invest 30 billion to guarantee post-sales, even if in these three years you feel a little dissatisfied with the usage.
I can directly give you a new car.
He uses three years to truly establish his reputation so that one person tells ten, ten tells a hundred, and a hundred tells ten thousand.
No matter how well Lei Jun can market, he won’t surpass Tengfei New Energy.
Frankly speaking, selling cars is different from other things; user choice is extremely cautious, and any car company that can last ten or even twenty years will surely have excellent customer reputation.
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This is what is called heritage.
Like Germany’s Volkswagen, Japan’s Toyota, Honda, etc.
In the range of mid-level cars, these are brands you can buy with closed eyes.
There are also Audi, BMW, Mercedes-Benz, and others.
The reason they can remain century-old car companies is fundamentally not because of massive advertising.
It’s because user reputation has accumulated to that level; even if you try to slander them, those who have driven them will naturally prove it.
What matters most to him now is not making money or advertising worldwide, but accumulating Tengfei New Energy’s heritage, which is this user reputation.
He has declared that any quality issues within three months will result in a replacement, and for any major quality issues not caused by humans within three years, the same thing applies.
It offers a five-year repair guarantee, and three years of free maintenance, only then can users choose a new car company like them.
You can only say that these policies he has set, all put pressure on Tengfei’s executives.
If they can’t achieve the quality of Germany’s Volkswagen, Japan’s Toyota, or even the BBA, Tengfei New Energy will never make money.
Because any problems within three years will keep the after-sales cost high.
There isn’t much profit from selling cars to begin with, and they are spending so much on R&D each year, if after-sales costs can’t be reduced, dreaming of profit is impossible.
Of course, no one dares to propose reducing after-sales costs to increase corporate profits; such an unscrupulous topic.
Because that’s something the big boss directly manages, if you stubbornly want to be smart and bring up that idea.
You’ll see if he fires you or not.
The only way to reduce after-sales costs is to ensure that Tengfei New Energy Cars require no maintenance, even of a screw, in its first 60,000 kilometers.
If they can’t achieve that, they can forever forget about making money through corporate profit.
Because that won’t happen.
It has to be said that this company has yet set the after-sales benchmarks for the entire industry.
Something users might not know is that new energy car companies are actually very strong because making new energy cars is a nationally prioritized supported project.
In local areas, it’s equally an indisputable priority support.
Should a problem arise, just see if the local will protect you, a single user, or the entire car company.
There are very few who truly put user experience first, not to say none, just extremely few.
So few that out of a hundred, no more than two fit that description.
He doesn’t need to manage other departments; just through this one after-sales service department, he can control the entire quality and product strength of Tengfei New Energy.
So far, Tengfei New Energy has not accepted any financing, nor has it taken a cent of local subsidies.
The goal is not to listen to others, and he doesn’t need anyone to tell him how to make cars and earn money.
Apart from Yan Donghui, Zhang Qiming, Xu Dong, and Zhang Zhiyao each receiving 5% original dividend shares of Tengfei New Energy,
All major core engineers and technical leaders in pioneer subdivisions all received Tengfei dividend shares.
Don’t think that this 5% doesn’t look much, you should know that he has invested a total of 140 billion in Tengfei New Energy’s car manufacturing.
Even if you don’t count its appreciation post-listing, just based on its investment ratio, 5% would be worth 7 billion.
Which new car-making power dares to offer 7 billion worth of original shares to reward a single executive of its own?
Not to mention he took as much as 49% of shares to motivate these R&D leaders to work tirelessly to build good cars.
Once they can endure until the day Tengfei New Energy goes public, each of them will possess a minimum of ten billion worth of assets, going up to several hundred billion.
This is simply something competitors cannot mimic.
Because no one can invest 200 billion of their own money into car and battery production like him.
And giving away half of the shares.
This explains Chen Pingsheng’s confidence in building good cars. He is able to spend 200 billion sincerely on car production while giving half of the shares to tens of thousands of skilled technologists to join him in dreaming of creating good cars.
Within three years, he will certainly become the number one brand among new domestic car-making forces.
For this goal, not only he doesn’t doubt, others within Tengfei New Energy don’t doubt either.
This business, you either don’t do it, or you have to at least become the first in the country first.
If you can’t even achieve being the first in the country, then forget about going overseas and competing with VWs, Toyota, Mercedes, and BMW, these century-old car companies.
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