MTL - Who Can Fall In Love After Being Reborn?-Chapter 591 Group takeout, everything is delivered quickly!
Chapter 591: Group takeout, everything can be delivered quickly!
At the end of March, on the eve of Tomb-Sweeping Day, the temperature gradually increased, and the war in the takeout market was in full swing.
At this time, Pintuan’s branches in four major first-tier cities and fifteen second-tier cities have all established independent food delivery business departments.
It includes the operation team, technical team, local promotion team, business team and publicity team.
At the same time, Pintuan’s internal management system has undergone a major upgrade.
Pingtuan.com’s data backend has been connected, and in-store group buying and community group buying have officially begun to experiment with all-online operation models.
In other words, the sub-site established for group buying is now reborn from the ashes and has entered another realm extremely smoothly.
There are almost no barriers between these two fields.
Soon, the group delivery business group was officially established. The first-tier cities where the business started to develop were headed by Ye Ziqing, Guan Shen, Xing Xiangming, and Dai Zhitao, who directly connected with Jiang Qin.
As for the sub-stations in second-tier cities, they are managed by the former sub-station manager of Pintuan, who also directly connects with Jiang Qin.
As a result, the entire market increased subsidies and expansion speed due to the news of group entry. In the blink of an eye, the entire industry became popular, and the number of people joining the rider industry exceeded 200,000.
Zhang Xuhao drank heavily during the team building event at the end of March.
But when the beating is over and the person on the other side dies, and you find a prisoner to come over and do an autopsy, you discover that almost every punch they punched was on a fatal weakness.
“Team-building is a key focus of major companies. As soon as the news of our launch spread a few days ago, Uncle Ma was so frightened that he immediately invested tens of millions of dollars. Do you know why?”
Zhang Xuhao is probably the next Jiang Qin in the food delivery industry.
Hungry people quickly settled in Kyoto and swallowed up half of their market in an instant.
Lao Ma was in a meeting at this time, talking about the importance of the food delivery industry in Ali’s O2O field. He was silent for a while after hearing the news.
The business style of Pin Tuan is different from that of all Internet companies. They are unorganized and have no bottom line. They usually just punch in and out.
“It’s broken, the dog is coming…”
ˆ Word-of-mouth takeout is currently run by Robin and Luo Ping. The two of them had just eaten most of the fast-food market. When they came back and heard the news, their scalp went numb instantly.
Just like they do with national group buying, all feedback, approval and docking of the entire development process of the food delivery industry will rely on the efficiency of the internal system, linking each department at any time, and the mission will be achieved.
But there is no advertising, no publicity, everything is as low-key as walking in brocade at night.
Group buying and takeout are not the same thing.
“No, what I mean is that the boss is too strong. Facing a strong opponent, one must be more vigilant.”
The four leading websites also started encounters at this time.
Lv Zhichuan raised his head after hearing this: "Will he be targeted?"
However, the grouping is definitely not the same grouping it was two years ago. No matter how low-key a behemoth is, it cannot be hidden.
“A big factory is nothing more than this.”
His vision is indeed good.
But even if they are mentally prepared, many people still feel a sense of suffocation.
Jiang Qin put his hands in his pockets and walked under the shade of a tree: "They will strictly guard me in all fields. If I advertise, they will compete with me in spending money on advertising. If I spend a lot of money to recruit riders, they will spend even more." Too much money stuck in my neck."
The tyrant of group buying cannot let go of the huge market of food delivery. There is no doubt about this.
From team-building to being hungry, the curse of big companies seems to be broken. Resources and capital, these advantages seem to have no effect at all, and grassroots enterprises are becoming more and more outstanding.
But after WeChat entered the market, it was first beaten by Fetion and then almost killed by MiLiao. Isn’t it the same reason?
Exchanged one-third for one-half, and showed off his arrogance without taking action when he was hungry, and the market share reached 45%.
Just like Tencent’s QQ and WeChat, is QQ the social ceiling?
“Did you hear that the group fight ended?”
You can’t even see the sect or the number of methods clearly.
Chen Jiaxin also drank two drinks, and was sincerely grateful that she had resolutely left the public and came to Hungry Not.
After hearing this, Lu Zhichuan subconsciously said, "I know, because the boss is such a jerk."
Yes, Jinyi walks at night, but it can’t stop them from assigning people to keep an eye on your dog’s movements.
What’s more, the three BAT companies have been eyeing the group fight for a long time.
ˆKoubei Takeout and Nuomi Takeout have settled in Shanghai, and their advertisements are flying all over the place. However, in the end, the combined market share of the two companies is only one-third of Hungry’s.
“That’s true.”
Subsequently, group takeout was officially launched.
It is inevitable for them to enter the food delivery industry through group sharing.
How do you defend against such an opponent?
As a result, several large manufacturers are preparing to increase investment, seize the opportunity of the group, and rapidly expand their scale.
“Of course, don’t forget, I dug you here and used you to **** Gao De. Uncle Ma now hates me to death. What’s more, we are really strong.”
Jiang Qin: "?"
“The group fight is over.”
At this time, the group fight was still in the background, as if it had not yet woken up. There were no advertisements or recruitment, as if it was just an app made and placed there.
The strength exposed by group buying in the group buying war is enough to make everyone wary.
For example, Hungry’s market share now exceeds 40%, and group shopping is almost non-existent.
But in the eyes of those people, group takeout is a greater threat than being hungry.
If Jiang Qin takes drastic actions, the money-burning war will break out again, and group takeout will be directly involved.
If you guys pay five yuan for a group delivery order, then I will give six yuan, and if you give six yuan, I will give eight yuan. In short, a tyrant will never be allowed to stand up in the takeout industry, so in this situation of confrontation, Instead, market feedback will be missed by other platforms. Therefore, Jiang Qin wants to try a different strategy than before. This is why Lu Zhichuan is standing here.
It took a month to establish the takeout sub-station, and during this month, in addition to honing his kissing skills with the little rich woman, Jiang Qin also arranged for Lu Zhichuan to talk to Shengshi Advertising about becoming a shareholder.
This advertising company has been Jiang Qin’s staunch partner since the beginning of his business.
Just in the past two years, with the development of the Internet industry, the offline advertising industry has become more and more popular, causing prices to plummet, and the efficiency of factories has become lower and lower.
Seeing that he could not make ends meet, Jiang Qin once again acted as a living bodhisattva and took some shares.
In the following more than half a month, Shengshi Advertising canceled some small orders, freed up three production lines, and started working at full capacity for group sales.
Hengtong Freight’s transport vehicles drove over one after another, packing the newly printed items and sending them to the group delivery sub-station and handed them over to the local promotion department.
When Lu Zhichuan saw the things printed by Shengshi Advertising Factory, everyone was dumbfounded. It seemed that he had never seen such a bad person.
“Boss Qiu.”
“Hey, Manager Jiang, long time no see.”
“Long time no see, how is business lately? I heard that your small shop is doing very well in the takeout industry?”
"Yes, a small store like ours has a small area and a small number of customers. I couldn't make any money doing group buying before. Now it's better. I canceled the dine-in and hired twice as many people to specialize in takeout!"
Jiang Jian, the king of group-sharing sub-stations, nodded after hearing this: "Your takeout packaging consumes a lot of money, doesn't it?"
“Yeah, those delivery guys are like taking aphrodisiacs, they move fiercely and use a lot of strength. Plastic bags of slightly inferior quality will break with just a swing, and customers will immediately give negative reviews.”
Boss Qiu, who makes fried noodles, sighed: "This month, I have bought thousands of plastic bags alone. The key ones are those who sell plastic bags. Seeing that the demand is huge, they sell them every three days." price increase."
“These business people are so **** shameless.”
“Who says it’s not the case? Oh, by the way, Manager Jiang, do you have anything to do with me?”
Jiang Jian waved his hand and asked the bronzes behind him to push two boxes in: "I have a batch of plastic bags and packaging boxes sold directly by the manufacturer. There are no middlemen to make profit. The quality is good and the price is less than half of yours. .”
Boss Qiu’s eyes lit up instantly: “What a great relationship!”
“It’s just a little problem…”
“Haha, I knew there was no free lunch in this world.”
Jiang Jian waved his hand immediately: "It's really a small problem. There are some prints on these plastic bags. They were suddenly rejected by other companies after ordering them. So they were sold at a low price. You can check the quality first."
Boss Qiu opened the box, pulled out a plastic bag and tugged at it twice. He was instantly interested: "Good guy, the quality is so good? Is it a lot?"
“If there are many, just give me a cost price.”
"Okay, okay, then I will order from you from now on."
Jiang Jian reached out and opened another box: "There are also plastic boxes, which are also a little printed, but it is because of this that the price is so affordable. I will give you a batch first. You can try to see if it works. If it works, just call me. Telephone."
Boss Qiu looked at Jiang Jian’s retreating figure and raised the corner of his mouth: “Living Bodhisattva…”
As soon as I finished speaking, a bunch of delivery riders arrived.
Hungry, glutinous rice takeaway, word-of-mouth takeaway...
Three riders were smoking at the door while waiting for their meals. After getting their meals, they immediately got on the car and rushed to their destination.
In Wangjing, which is lined with office buildings and crowded with thousands of companies, delivery workers sit in the elevator and run up and down to deliver takeaways to customers.
Xiaobai is a copywriter for an Internet company. After getting the takeout, he glanced at the line on the plastic bag, and his eyes showed a trace of confusion, as if he had seen a ghost.
“Group takeout, everything can be delivered quickly?”
“Isn’t that right? I seem to be hungry when I order something? Why is it a group takeaway?”
“Is it a hallucination?”
Xiaobai was eating fried noodles, staring at the eight characters, puzzled, and always felt like he had changed the stage.
At this moment, the colleague at the next table walked over and patted him: "You guys, are you eating takeout again?"
“The discounts are very strong now. Look at this fried noodles, it costs six yuan in the store and only three yuan for takeout.”
"real or fake?"
“I lied to you to get candy?”
The colleague pursed his lips, turned to look at the four big characters on his packaging bag [Group takeout, get everything delivered quickly], and reached out and took out his mobile phone.
The cost of packaging bags is actually very low, but for some small merchants, if they are used too much, the cost will be considerable.
Since there are cost-cutting channels now, who wouldn’t want to use them?
So in just one week, a total of one million plastic bags and 100,000 plastic boxes were released to the market through group-buying and delivery. No matter which platform consumers ordered from, all they received were group-based takeout. !
Compared with the cost of TV advertising, this cost is only a drop in the bucket.
Many people will be confused after seeing the words on the takeaway packaging. What’s going on?
I obviously ordered takeout from xxx, but why was it delivered in the end as a group takeaway?
After careful consideration, some smart people suddenly felt that they might have been deducted from the price difference by other platforms. The takeaways they ordered from other places actually ended up being part of a group meal, so they were frightened and immediately ordered a group meal to take a look.
As a result, the number of users of Pintuan gradually began to accumulate without advertising.
There are also some people who don’t care at all whose takeaway they order, they just care about eating enough.
But after a vague glance, they also remembered the group takeout brand, especially the meals they ordered and the meals ordered by their colleagues. Most of them had the word "group takeout" on them, which made them a group. spread effect.
As we all know, Tuan Tuan also offers takeout.
Furthermore, the current food delivery war is intensifying, and the sudden end of group-sharing has led to increased capital investment in this industry.
Plastic bags will fly when exposed to wind. Jiang Qin discovered this scientific truth when he went to attend the New Year’s Fair. However, some rich second generation and big bosses do not understand this truth.
(I had a dream last night, the sky was full of monthly tickets, I was so happy...)
(End of this chapter)
