MTL - Who Can Fall In Love After Being Reborn?-Chapter 561 Bodhisattva started a business?
Chapter 561 Bodhisattva started a business?
The next morning the sun was bright and warm.
Dong Wenhao was sitting in the office building of Sohu News Group, drinking coffee and watching the morning light spread over the city.
After this period of wrangling, Lao Dong successfully appeased the anger of Sohu News with "The Art of Speaking". Seeing that the time was almost up and the creation platform was optimized, he finally breathed a sigh of relief.
At this moment, Luffyyu arrived in Kyoto, looking like a coquettish man in a suit and leather shoes, and came to the Sohu Building.
“Lao Lu, why are you here?”
“The boss said that the time is ripe, but the popularity is not yet high enough. Let me show my emotional intelligence.”
"ah?"
Lu Feiyu stepped into the office of the person in charge of Sohu News, his emotional intelligence activated.
Not long after, there was a sound of smashing cups and hysterical curses coming from the office.
The court is open, the court is open immediately!
Subsequently, Sohu News issued another statement, saying that Toutiao not only failed to respond, but the person in charge also had an extremely bad and arrogant attitude, angrily criticizing Toutiao as a rogue company.
It is quite fun for Internet companies to compete with each other. Netizens have different opinions on this, which has attracted a large wave of traffic.
Many people know that Tonight Toutiao is a product of Jiang Qin, which has also gathered some residual heat from the previous public opinion war.
But soon, Tonight Toutiao began to respond on major platforms.
The first is my own apology announcement.
The announcement stated that Toutiao’s infringement of Sohu News was due to the immaturity of the backend review mechanism and was its own responsibility. For this reason, Toutiao will bear all fines for the infringing college students.
To avoid the recurrence of infringement incidents, Toutiao will also impose a fine of RMB 100 to RMB 500 on these infringing college students as punishment.
In addition, they will provide an original creation incentive fund of 3 million yuan to support original authors.
closely followed by Dong Wenhao’s carefully filmed apology video for college students who violated the law.
The whole video showed two words, sincerity. One little girl even cried, saying that she had a weak legal awareness, but she really had no subjective intention to plagiarize.
In addition, he also thanked Toutiao for its help, saying that he is a poor college student and would like to thank Toutiao for the part-time opportunity.
"The article involved infringement, Toutiao took the initiative to bear the fine for the college students involved"
Soon, Toutiao’s pop-up articles followed, and a large number of paid trolls also began to forward them with one click.
As soon as the news was sent out, it immediately aroused a heated discussion in the circle of creators.
Over the years, many content platforms have had infringement issues, and they have always blamed the creators, or directly blocked the relevant authors and settled the matter.
This is the first time they have seen a platform take the initiative to pay fines for creators. They resisted a fine of 350,000, and only asked the college students to compensate between 1 and 500.
What the hell, Bodhisattva started a business?
Sohu News was very angry and immediately stopped, accusing Toutiao of shielding the infringers and encouraging the unhealthy trend of infringement.
Toutiao once again expressed its position: "They work hard to write articles in their spare time, but they only earn 10,000 to 20,000 on our platform. The compensation of 350,000 is unreasonable. There are thousands of mistakes, which are all caused by our lax review mechanism."
?)
Tonight's Toutiao response to the infringement incident quickly became a hot search topic.
But there is another entry, which does not have the words "Tonight's Toutiao", but is highly related to them.
This entry is called [Only earning ten or twenty thousand].
The main purpose of the netizens was to make fun of it, but when they saw this entry, they immediately became uneasy.
what happened?
Writing manuscripts in your spare time, earning a **** ten or twenty thousand?
So the popularity soared again.
“Tonight Toutiao, like Zhihu, is a work-study program.”
“We provide a creative platform for college students in the hope that they can earn royalties through their own efforts and continue their studies.”
“Everyone should know that our boss is a college student. He studies very hard and is the first study star of Linchuan University.”
“He can understand that poor students themselves have difficulties in life and it is difficult to raise 350,000 yuan.”
“The purpose of a student aid program is to allow more people to earn money during their scattered study time, but in turn asking them to pay compensation really deviates from the original intention of our work-study program.”
“Of course, we will not encourage infringement, and the platform has already fined them as punishment.”
Dong Wenhao gave this answer when being interviewed by NetEase News.
A female reporter from NetEase News blinked after hearing this: “Can part-time college students earn royalties as long as they write articles on the headlines?”
"Yes."
“Is it really one to twenty thousand?”
Dong Wenhao lowered his voice: "More or less?"
The female reporter smiled slightly: "For college students, ten thousand or twenty thousand a year is enough to live a good life."
“Oh, ten thousand or twenty thousand a month is not bad, right? Our boss is afraid that he won’t be able to help those poor students.”
?)
The female reporter was confused and thought, 10,000 to 20,000 a month? Damn, my salary is not that much.
Dong Wenhao saw this and added: "Actually, Tonight Toutiao's income is based on its popularity. The higher the popularity, the more you earn."
As the incident unfolds, Wang Hai, the head of Baidu Mobile, Zeng Yong, the head of Tencent News, and He Xiaopeng of UC, as well as people from other portals, are paying attention to this matter.
After all, this is considered news within the industry.
It’s just that as time goes by, they feel more and more something is wrong.
Because the direction of public opinion has changed.
Everyone’s focus has shifted from Toutiao infringement to how much money the creators of Toutiao can earn.
Especially that sentence, they definitely can't afford to lose 350,000 yuan. They work part-time and only earn 10,000 to 20,000 yuan.
These keywords are getting more and more popular.
Even, some people began to post the revenue chart of Toutiao’s creation and posted it on the Internet.
Tonight Toutiao’s creative platform has never been open to the outside world before. It only recruits college students through the content team led by Lu Feiyu and gives them registration codes for use.
Hence, the outside world is not clear about the creative income of Tonight Toutiao.
But until this time, many netizens couldn’t help but start making fun of me.
Especially some freelance creators who focus on original fields, or employees of news media, as well as some mothers who are idle at home because of childbirth, are very sour.
College students can earn 10,000 to 20,000 yuan by writing manuscripts in their spare time, so I can do it too!
So many people went to Toutiao’s Weibo and asked how they could work part-time at Toutiao.
Eh, what a coincidence!
We have just developed a content platform that allows everyone to participate in the creation of content. Whether they are office workers, students, elites in the information industry, or mothers taking care of their children at home, everyone can create their own news.
【What you create is the real headline. 】
At around 5 p.m., Tonight Toutiao’s creation platform was officially launched, and the number of creator registrations soared.
He Xiaopeng and other senior executives, who were closely following the trend of Toutiao, immediately felt as if they had been slapped in the face. While their minds were buzzing, they finally figured out what direction Tonight Toutiao was going to take.
Yes, they have no news department or editorial team, and all manuscripts are supplied by part-time college students.
But what if an entire industry became their part-time contributors?
You should know that even news portals such as Sohu, Baidu, and Tencent buy a large part of their exclusive content from creators.
After the impact of this news, countless creators will quickly flock to the headlines.
Coupled with the recommendation algorithm that Toutiao has been studying with great concentration, this is a huge **** combination.
【Just a casual note】
【I'm just a businessman】
【I don’t know anything about this high-end industry】
【I don’t know what the direction of development is, and I want to learn from Mr. He】
He Xiaopeng put his hands in his pockets and couldn't help but take a deep breath. He began to feel a sense of urgency that he couldn't take in all the breath.
Once something appears, you will know that it can go very far.
The development of the Internet has reduced the size of the world, shortened the distance between people, and made the spread of news faster and more efficient.
But what could be faster than writing it in person?
●Especially in the era of mobile Internet, the national economy is the future of the industry.
Tonight’s Toutiao went from being an unprofessional, second-rate platform with many rumors to directly revitalizing the entire chess game with this Toutiao account created by everyone.
The person in charge of Sohu was also a little confused at this time.
They never expected that while the two sides were fighting each other, Toutiao would use them to complete a huge public opinion marketing campaign.
“Mr. He, please take a look at their creative platform.”
"What's wrong?"
As soon as the headline account was released, someone on UC had already registered as a creator.
Then they carefully studied the creation model of Toutiao and found that after the article is written, if the creator wants to publish the article, he needs to select a field and classify it.
The higher the domain verticality of the content, the higher the system will rate the creator.
In addition, each article must select six key words before publishing, or fill in the keywords manually. The more accurately the words summarize the content of the article, the more traffic recommendations will be obtained.
In this way, domain creators are formed and labels are formed.
Combined with the front-end user browsing history, domain matching, and keyword matching, a complete set of recommendation models is formed.
This model can only be used by self-media platforms.
Because it is necessary to match keywords for each article, which is a very huge workload for a platform.
Unless it is a creative platform with universal participation, this matter cannot be realized at all.
“Congratulations to the President, congratulations to the President.”
"What's wrong?"
“Jiaduoji changed its packaging to gold cans and spent 200 million yuan on advertising for Toutiao Tonight.”
(End of this chapter)
