MTL - The Growth of the Richest Man-Chapter 106 milk powder battle (1)
(Codeword activity, the 3rd more)
In fact, as early as the end of 2007, Sanlu Dairy had received reports of some children suffering from kidney disease due to drinking Sanlu milk powder. However, Sanlu Dairy did not deal with these reports seriously. Instead, they tried to suppress the milk powder issue. Instead of making the milk powder issue public, their company's raw milk business department, sales department, and media department had their own division of labor, trying to pass the milk source inspection. , product exchange, increased brand advertising and promotional soft articles, and blocked the related reports of "Sanlu" and "Kidney Stones".
In fact, Sanlu Dairy has been very successful in suppressing the news of these disease reports. If Zhang Yong had not taken measures to remove Sanlu milk powder from the shelves, the problem of Sanlu milk powder could have been suppressed for several months. , is entirely possible.
In terms of Sanlu Dairy, it strongly protested against Zhang Yong’s move to remove all Sanlu milk powder from Renren Mall, and expressed complete ignorance to those infants and young children who became ill after drinking Sanlu milk powder, and cooperated with He Its own milk powder products are completely irrelevant. However, after Zhang Yong gave the iron evidence that they drank Sanlu milk powder on the Internet, Sanlu milk powder was slightly relieved, but he still said that the reason for these infants and young children sick was because of overheating, drinking too much water, and ingesting fat. Too much protein, excess protein, etc., not because of the quality of their milk powder.
According to the relevant person in charge of Sanlu Dairy Industry, Sanlu milk powder was removed from the shelves of Renren Mall, not because of any quality problems with Sanlu milk powder, but because Sanlu Milk Powder was required by Renren Mall to participate in the summer discounts held by Renren Mall. Promotional price reduction activities, and Sanlu Dairy's refusal to participate in the activities, led to the removal of its own brand. As soon as this black-and-white news came out, the entire public opinion circle was in an uproar, but because Zhang Yong is a really good person, there are many more people who believe in Zhang Yong than those who believe in Sanlu Dairy, so the person in charge of Sanlu Dairy said, It didn't get much spread either. It's just that the members of the National Dairy Association felt that they were bullied by their dairy industry. Many milk powder companies have also been secretly instructed by the Dairy Association to boycott Renren Mall.
The rabbit died and the fox was sad. Although various dairy companies were competitive with each other, when a dairy company received such treatment, they also felt that their lips were dead and their teeth were cold, so they responded to the boycott call. Suddenly, in the Renren mall, There is no sales of milk powder. Of course, this kind of boycott will do great harm to Renren Mall; but it will do little harm to dairy companies—because the demand for milk powder is just in demand, and the domestic online sales platform is not only limited to people There are still a lot of platforms they can choose from RenMall. Tengxun Paipai.com has offered a lot of preferential measures to attract those milk powder companies to settle in. I hope that through this incident, Tencent Paipai.com will become bigger in one fell swoop. Become stronger and become the fourth largest shopping mall that can compete with Dibao, Renren Mall, and Jingdong Mall.
In addition, in Hebei Province, which has a good relationship with Zhang Yong, their insiders also secretly sent messages to Zhang Yong. Sanlu Dairy Industry and Yongchang Group are large-scale enterprises with great influence in Hebei. , they don't want these two companies to have a conflict and have a negative impact on Hebei's development
If it is an ordinary person who does not know the historical development process, perhaps Zhang Yong will be subdued by the boycott of the National Dairy Industry Association and pressure from other parties. However, Zhang Yong is a traveler who already knows the historical trend in advance, so he does not accept compromise at all on this matter.
In the previous life, the Hebei Provincial Product Quality Supervision and Inspection Institute announced that the protein, nitrite, and antibiotic residues of Sanlu milk powder were tested for nutritional indicators, physical and chemical indicators, and safety indicators, and the results were all qualified. But in fact, according to the "Sanlu Internal Mail", Sanlu obtained the test results and showed that melamine was detected in 15 samples of 16 infant milk powder samples submitted for inspection, but Sanlu passed crisis public relations and some internal Operation, to suppress the real information.
This time, Sanlu Dairy still did a good job on the surface, and sent samples of infant milk powder to the Hebei Provincial Product Quality Supervision and Inspection Institute for inspection, and was ready to take out similar "official" evidence at any time to counter Zhang Yong's Various reasons. However, Zhang Yong also took countermeasures. He sent the milk powder bought by Li Li directly to the Product Quality Supervision and Inspection Institute of the General Administration of Quality Supervision, Inspection and Quarantine of the People's Republic of China for inspection; in addition, he also sent some milk powder samples to Sanlu Dairy's upstream supplier, Fonterra Co., Ltd., made a complaint.
In addition, in order to deal with the problem that Renren Mall has no milk powder sales, Zhang Yong has cooperated with many milk powder companies in the United States, such as Mead Johnson, Abbott, Garbo, Best Earth and other companies through TF company as an intermediary~www.novelbuddy.com~ , opened a purchasing channel for foreign milk powder, and for a while, the supply was sufficient. It’s just because the price of foreign milk powder is often hundreds of yuan a can, which is not competitive in price compared with a can of domestic milk powder, which is tens of yuan, or even a dozen yuan, so I purchased it through Renren Mall. people, very few. However, Zhang Yong believes that when the milk powder problem further breaks out, most parents will accept the purchase of assured milk powder for their own children, even if it is a little more expensive.
After all, Zhang Yong is a very influential figure in China. Therefore, Fonterra Company attaches great importance to Zhang Yong's complaints about the milk powder they supply. After testing, a large amount of toxic and harmful melamine was detected, and Sanlu Dairy was immediately requested to recall all the same batch of milk powder sold.
However, Sanlu Dairy was completely perfunctory about the requirements of upstream suppliers and made a symbolic recall, but the recalled products were only repackaged and sold again.
In the face of public doubts, Sanlu Dairy also released the inspection report of the Hebei Provincial Product Quality Supervision and Inspection Institute, confirming that its own products are completely fine.
However, Tuanxilan Fonterra was completely dissatisfied with Sanlu Dairy's handling of this matter. This company is a large-scale enterprise that monopolizes 90% of the export of dairy products in the country, and it has a lot of control over the country. After feeling that their company was deceived, they directly bypassed He Bei's official and reported the situation to the highest level of our country.
In addition, the quality inspection results of the General Administration of Quality Supervision, Inspection and Quarantine have also come out, confirming that Sanlu milk powder contains a lot of toxic and harmful substances!
