MTL - Reborn Capital Empire-v2 Chapter 728 A three-chip

Chapter 728 A3 Chip

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"If Apple wants to lead the development of the consumer electronics industry in the future, of course, it must strive for perfection and bring the most perfect products to the market!"

Jonathan Rubinstein shrugged. The two bosses said so, of course he would not object.

"Boss, can you show it to me?"

"certainly!"

After learning the charm of this iPhone prototype through the simple demonstrations by Guo Shouyun and Jonathan Rubinstein, Stephen Bryan's eyes were full of anticipation and excitement, as if he had picked up something precious and incredible, all the Actions are revealing a cautious.

"Unbelievable, this is amazing, what an epoch-making product!"

Under Jonathan's guidance, as he learned more and more about the functions of the phone, the more interjections in Stephen Bryan's mouth, the more shocked his face became.

After Guo Shouyun and Steve Jobs looked at each other, proud smiles appeared on their faces at the same time. But compared to Jobs, he felt that he had developed a product that changed the entire mobile phone industry. Guo Shouyun is proud that he has turned Apple into his own pocket.

"Bruce, Mr. Jobs, Apple has developed a great product. I believe that once this phone is launched, it will profoundly change the current global mobile phone industry."

After taking a deep breath and calming down his excitement, Stephen Bryan was still speechless.

"That's what we're looking forward to as well."

"Then when will it be launched on the market?" Stephen asked immediately.

"I can't provide Mr. Bryan with the exact time, because the development progress is restricted by hardware. But I think it should be no more than two years before the launch." Jobs said after a moment of indulgence.

"Two years? Why? Isn't there a finished product now?"

Stephen raised his hand and gestured to the prototype iPhone in his hand.

"This is just a test machine we made to verify the multi-touch technology that has just been developed. It is too big and too thick compared to a full-fledged mobile phone."

"The epoch-making products are not always mature products when they are first introduced to the market. The Motorola 3200 is so much larger than this prototype, and it is not successful. Apple can launch the market first, and then step by step. Improve!"

Motorola 3200 is the big brother that Chinese people often say. A typical representative of stupid, black and rough, but it has changed the pattern of the communication industry and profoundly affected the social way of modern society.

Jobs shook his head, "When the Motorola 3200 was launched, there was nothing in the market that could compete with them. But now it's different, there are many small and excellent mobile phones. If we can't surpass them in industrial design and user experience, Then it will not be enough to disrupt the entire mobile phone industry. The impression of Apple's reformers will not be deeply rooted in the hearts of the people. ... Mr. Brian, the iPhone means more than money to us, but to stand in the hearts of everyone in the world that Apple is the world's top company. It is a geek in the technology industry! It is a disruptor of the industry! It also represents the future of technology!"

Looking at Jobs' proud and confident expression, Stephen Bryan took a deep breath and exclaimed: "Mr. Jobs' pattern is deeper and broader than I imagined."

"Actually, Bruce helped me a lot with this. He's the real designer for Apple's strategic planning!"

Stephen Bryan nodded and smiled: "The Age of Intelligence is regarded as a standard by the global technology community."

Guo Shouyun did not deny the praise of the two.

"Let's go out and talk and leave this to Jonathan! He doesn't like wasting time listening to us chat."

Jonathan Rubinstein shrugged. As a typical engineering man, in addition to the women he is interested in, he prefers to roam in the world of hardware.

Everyone nodded, left the Apple R&D area, and came to the small park next to it. As we all know, Jobs has always liked an open work environment, and enough space to relax. Therefore, there will always be a part of the park surrounded by green trees around Apple's headquarters.

Of course, in addition to Jobs, this has also become the favorite place for Apple employees to come to when they take a break. Occasionally, some company executives put their own business meetings here. Therefore, when a group of people came over, although the place was quiet, it was not empty.

"Steve, how's the iPhone chip development going?"

After acquiring the chip divisions of ARM and Ruby, and obtaining some baseband patents from Qualcomm, Apple, which has greatly enhanced its own research and development capabilities, began to develop its first mobile chip.

"It's still in the experimental stage, and it will take a long time to launch the market."

"Can it catch up with the iPhone launch?"

"Ross assured me there was no problem."

Ross Parker, head of Apple's chip division. Now ARM no longer exists as a separate subsidiary, but is integrated into Apple, and like the hardware department and software department, it has become the chip department directly under the leadership of Jobs. The British company was changed to Apple's British chip research and development department.

Guo Shouyun nodded clearly.

Because of the foundation of ARM and the addition of the original chip department of Ruby, the current Apple chip department is not starting from scratch.

Therefore, the design requirements for iPhone mobile chips will naturally be much higher than the previous generation.

After more than four years of development, Apple's chip division has developed two versions of the chip licensed to mobile devices such as mobile phones around the world.

A1 chip design standard is 90nm process, ARM926 CPU architecture, 125 Hz core frequency.

The A2 chip design standard is 90nm process, ARM11 CPU architecture, 220Hz core frequency, WCDMA, GMS baseband.

The performance of the A3 chip under development is naturally higher than that of the A2. The 65nm process, the single-core A8CPU architecture that is still under development, the core frequency of 600 Hz, and the GPU and memory that have not been added in the past will also become necessities. The baseband adopts WCDMA, GMS.

Because there were too many steps between A2 and A3 at once, it also led to the difficult production of the A3 chip. Especially GPU, whether it is giants such as Intel, ATI, NVIDIA, or small and medium-sized GPU companies such as PowerVR, most of their energy is now on the PC market, and the GPU architecture based on mobile chips is far from meeting the needs of Apple's iPhone.

Therefore, the GPU required by the A3 chip is now being developed by Apple itself. Of course, the acquisition is inevitable. It's just that it did not touch those giants that were difficult to acquire, but only integrated some small GPU companies with outstanding R&D strength. Moreover, Apple is not preparing to develop a GPU architecture on the PC side, but only for the mobile side. This can relatively save energy and improve the speed of research and development.

As for memory, we can only wait for Toshiba, Micron, and Texas Instruments to make breakthroughs. After all, no one of the global chip companies can dominate the world. Samsung claims to be one-stop mobile phone manufacturing, but it also uses ARM's CPU architecture.

According to the development strategy of Apple's chips agreed by Guo Shouyun and Jobs, the CPU and GPU architectures were developed by themselves, and the memory and baseband were patented by others. This also means that the famous Qualcomm tax in later generations is definitely inevitable. But fortunately, after Ruby acquired the CPU department of Juji, and Ruby transferred its chip department to Apple, the CDMA patents are all ready, which can undoubtedly take some initiative in negotiating with Qualcomm.

"Steve, judging from Apple's Q3 data, the margin between Apple's retail stores and distributors has nearly doubled. So I think we should further increase the size of retail stores. Also, it's good for Apple to maintain reputation, increase revenue, reduce unnecessary conflicts, especially user experience.”

In the third quarter of 2004, Apple's total sales revenue was $2.139 billion, including $1.253 billion in the US and $856 million in the international segment. Among them, the sales revenue of iPad, iBook and iMac series hardware products accounted for 71.3%. Among them, the revenue of directly-operated stores accounts for 33.5% of the total revenue of hardware sales, and the average quarterly revenue of a single store exceeds 12 million US dollars.

This shows the importance of offline direct sales stores to Apple's sales. Moreover, Guo Shouyun still has a deep memory of the struggle of offline sales channels by many mobile phone manufacturers in China in later generations.

Huaxia, the world's number one in Internet sales, is still like this. The importance of offline channels in the United States, Europe, Japan and other countries does not need to be said.

"Bruce, now we have 157 direct-operated stores in the US, Japan and Europe, which is a lot. And we also need time to find the right stores and train qualified salespeople. After all, Apple is a technology company, not a super company. In addition to our better service quality, Apple's employees must have good professional quality and level. In addition, the reason why Apple's direct-operated stores are now more profitable than distributors. In addition to our better service quality, it is more important that the relatively broad market in large cities provides Apple with enough customers."

"If we expand direct-sale stores to small and medium-sized cities, and the sales market will shrink, it will inevitably increase the cost of sales, especially the cost of human resources. Therefore, the best way is to set up direct-sale stores in big cities and transfer sales in small and medium-sized cities. To the distributor agent."

Guo Shouyun nodded, "Instead of agents, I hope that Apple should cultivate franchisees by itself. This will facilitate our comprehensive management of the image, service and design of all Apple stores."

"I'll consider this matter." Jobs nodded after a moment of indulgence.

"You two, Apple is doing well and has a bright future, have you considered bringing it back to market?" Stephen Bryan asked.

He is the CEO of Phoenix Company, and naturally he has to consider the problem from the perspective of Phoenix. If Apple IPOs, with its annual sales revenue of $8.279 billion, a return on total assets of 4%, cash flow of $5.456 billion, and total assets of $8.087 billion, it will undoubtedly become the new darling of Wall Street. Phoenix Bank, the underwriter, will also make a fortune from Apple's listing.

"Listed?"

After Guo Shouyun and Jobs looked at each other, they shook their heads.

For Guo Shouyun, when Apple's iPhone has not been successfully developed and the company's position in the smartphone industry has been completely established, he will not consider relisting Apple.

As for Jobs, in the 1980s when he was kicked out of the company he founded, he was fed up with the board's control over him. Money, he is not short of now. I don't want a board of directors pointing fingers at him above my head.

Not everyone can fit his understanding of future technology like Guo Shouyun, can make accurate and valuable suggestions for the future development of Apple, and give him complete management rights of the company.

"Why? Doesn't Apple's development, especially R&D, need to invest more capital?" Stephen Bryan said.

"Stephen, Apple is not short of money." Guo Shouyun shook his head.

"Yes, we're not interested in going public!" Jobs agreed.

Looking at the firm expressions on the faces of the two Bosses who hold the power to manage and operate Apple, Stephen Bryan sighed helplessly.

"Okay, just pretend I didn't say it!"

Stephen Bryan shrugged.

"Stephen, now you have seen Apple's new product. Now what do you think of what we discussed before?"

"I will sell BlackBerry and Intel as soon as possible."

Stephen Bryan answered affirmatively. Although Apple's iPhone is still only a prototype, it already has the prototype of an epoch-making communication product. In contrast, no matter how advanced BlackBerry's key-press mobile phone technology is, it will inevitably be eliminated.

"Not just BlackBerry, but also the stakes in Motorola, Nokia, all of the mobile phone companies that our asset management division and wealth management division hold."

Stephen Bryan nodded.

Guo Shouyun looked at the time, "It's almost evening. It's rare for us to get together and call the executives who have nothing to do with the company tonight. Let's have a meal together."

"I have no opinion!" Stephen Bryan said.

Jobs also nodded immediately.

"Where are we going? Avenue?"

Avenue is the name of a restaurant ~www.novelbuddy.com~ 2 Michelin star restaurant and Apple's favorite place to go from top to bottom.

"I miss the steak and French-style foie gras there." Guo Shouyun laughed.

There is no need to say much about the dinner party in the evening. Apple executives, including him and Stephen, are family members. It is impossible to play late and play so many tricks like the executives of Google and Ruby. So, everyone sat together for a simple chat, communicated about work and feelings, and then left at around 9 o'clock in the evening.

After arranging Stephen Bryan in the Hanshan Courtyard, Guo Shouyun returned to his home.

The two little ones, Elizabeth and George, had already gone to bed, and only Wendy was waiting for him while reading on the bed in the bedroom.

It was late November and Wendy's belly was already pregnant and huge.

"why are not you sleeping?"

"Waiting for you. Besides, it's not too late now!"

Guo Shouyun smiled and kissed her forehead lightly, then glanced at the books on the bedside table next to him.

""Scietik Prenatal Education 40 Weeks", didn't you read this book?"

"Since I got pregnant, I feel that my memory is much worse than before, so I have to read it several times so as not to miss any key details."

Seeing her serious look, Guo Shouyun suddenly laughed.

"why are you laughing?"

"I suddenly remembered a sentence: the first child is raised according to the book, and the second child is raised as a pig! When a woman is pregnant, the first child is always careful and follows the book, for fear of doing something wrong. When the second child is born, there are Once you get the experience, it doesn't matter."

"yes?"

"You'll know when we have our second child."

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