MTL - Rebirth Starts at 7 Million-Chapter 187 Detailed planning
"But the boss still has a problem. After all, users are not professional photographers and lack professional equipment. The clips they shoot directly are easily distorted, and it is difficult for them to do well without a dedicated team.
I'm afraid that our support will eventually come up with something different, and the money will be wasted. "Wang Jing said after thinking about it.
"No, Mr. Wang, you underestimate today's smart phones. Today's smart phones can easily record videos and take photos, which is more than ten times easier than using a camera before and pouring it into a computer. It's just that some low-end mobile phone pixels are not very good.
As long as we encourage creation and people who shoot can make money from it, then a large number of people will definitely participate in the experiment. As long as the number of participants is large enough, even if only 1% of high-quality works will bring us a lot of content. "Rowan said with a smile.
"Boss, I think your thinking is too simplistic. Let's not talk about the equipment. The shooting method is also very important. I am more interested in photography, but I have studied for a long time and have not really started." Wang Jing retorted.
"Since Mr. Wang, you don't trust the user's shooting level, it's better for us to guide the user's content creation.
If the user does not know how to shoot, we will prepare enough information and put it on the official website of Xingyuan, as well as the user's background, free for users to learn.
They don't work with photos, we can teach them to use some ps tools on the market.
If they can't cut videos, our background should also have supporting services in this regard, and it's best to incorporate features such as beauty and background.
To put it bluntly, the only task of our backstage is to alleviate technical difficulties for users, and the only task of these people is to open their minds to shoot funny videos or photos. "
After a moment of silence, Wang Jing nodded and said, "This should be alright, but this backstage may take some time to develop, and our company does not have professionals in video and image processing."
"This is not in a hurry or in a hurry, just take it slowly, the important thing is the quality, not the speed.
As for talents in this field, the video field has been fluctuating quite a lot recently. Didn't Xiaopozhan dig up a lot of video talents from Tudou some time ago!
Mr. Wang, you can talk to Assistant Gao and ask her to borrow a few people for you. It's really not good. You can also dig it yourself. This new project doesn't make long videos, and you don't need many talents of this type. "
Wang Jing smiled when he heard the words, and he and Luo Fan thought about it together.
Today's overlords in the field of Internet video are Youku and Tudou.
Among them, Youku has been listed in December 2010, and the current market value is as high as 3.5 billion yuan.
Potatoes have a slightly smaller market share and are valued at around $2 billion.
In fact, potatoes were originally planned to go to the United States in the middle of this year.
However, the founder of Tudou had a divorce at this time, causing equity shocks, and the company's listing had to be postponed, thus making the company's capital flow in trouble.
What's more outrageous is that with the divorce of the founder, the equity was also divided, and the company's top management began to fight infighting, which caused many employees to leave.
These resigned employees are all at the same time, Penguin Video, iQiyi, Youku, and Xiaopozhan shot at the same time to divide up these talents.
This wave hurt the foundation of Tudou, and also made Tudou lose the opportunity to go public, paving the way for Youku to merge Tudou in the future.
The part that is still in Tudou is the old man who has feelings for the company, and the other part is not looking for a good next home.
Wang Jing thought about it and decided not to ask Gao Meng to borrow someone, but to go to the potatoes and dig a few back.
"Boss, I will contact the headhunting company to dig people there in the afternoon."
Rowan nodded in agreement.
"By the way, boss, the APP made out of this plan is called Neihan Duanzi. What is the special area on the daily headlines called?"
"It's also called Connotation Duanzi. After the special area comes out in the future, a column will be added directly at the bottom of the daily headlines."
"I understand." Wang Jing's head should be.
"Besides this, there is another problem. We can't always use a lot of money to provide support to content creators. After the initial support, we will definitely follow the path of sharing."
"Boss, what are we going to share?" Wang Jing asked.
"It must be divided by the amount of traffic! Traffic is basically equal to the amount of video playback. This kind of division is the most fair, and how much is the amount of playback.
The user's background can see the playback volume, and our background can also see it, which is open and transparent, but there is a big problem with traffic splitting. "
"What's the problem?" Wang Jing asked.
"The most attractive videos are often not funny videos, but illegal content that attracts people's attention, and this type of video is definitely the most viewed.
Therefore, we must contain this kind of video from the beginning. Any vulgar video that does not conform to positive energy, we must kill them in the cradle.
Otherwise, it may attract the attention of the top, and according to your assumption, Mr. Wang, the carrier of connotation jokes at this stage will be the daily headlines. Once there is a problem, it will affect the overall layout of the company. "Roman said in a serious tone.
After listening to Luo Fan's words, Wang Jing's expression became serious.
"Don't worry, boss, I will definitely increase the control of illegal content, but with our current search technology, it is still somewhat difficult for the video field." Wang Jing said.
"We could go with a user-reported model."
"The cost will be much higher for the boss to do this!"
"It doesn't matter, don't just look at the loss in front of you." Luo Fan smiled and continued: "The worst thing in the content industry is that bad money drives out good money. If illegal content is too profitable, it will affect normal content, so That’s the real deal.”
The truth that Luo Fan said was summed up after ByteDance fell several times in the previous life.
Seeing too many of these vulgar but extremely easy-to-browse works will make users lose interest in ordinary works, which greatly affects the spread of ordinary works.
And not only the impact on the work, but also on the platform itself.
In addition to Youku and Tudou, there used to be websites one by one, which, together with Youku Tudou, was one of the three giants in the video field.
However, because of its ineffective control of illegal content, all kinds of vulgar content are flying all over the sky, which were directly taken down by the above and forced to go offline for a month.
This kind of video website cannot be launched for a month, and the impact is too great.
Not to mention a video site, even if the penguin can't be online for a month, in this case, it has to kneel.
As a result, the once giant video website has fallen.
As a reborn person, Luo Fan must not make such low-level mistakes by taking history as a mirror. It is the right way to increase the auditing efforts and prevent the occurrence of such problems.
