MTL - Rebirth of the Entrepreneurship Era-v2 Chapter 381 Don't panic or float
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Now, any publishing company in the country hopes to book Han Han's next book.
They managed to contact Han Han in every possible way, and expressed their intentions with full sincerity, and then gave a generous offer.
But they didn't expect that Han Han's reply to them was: he signed a six-book contract with Hanhai Culture, and the next five books will cooperate with Hanhai Culture.
I heard that Chen Xinlin signed Han Han’s contract for six books at once, and other publishing companies collapsed!
Countless colleagues groaned inwardly, didn't she just take over the book business earlier this year? And Hanhai Culture's book business is terrible!
Why did she dig up a big treasure like Han Han as soon as she took over?
Is this woman Sun Wukong? What's wrong with hot eyes? Why are you so sharp?
Even let her seize the potential stock of Han Han, and even directly hit the 300,000 signing money, locking his six books in advance...
If Han Han can ensure that this strength continues, these six books will be enough for Hanhai Culture to eat for six years!
Overnight, Chen Xinlin became a celebrity who was envious and jealous of the national book industry.
Even Chen Xinlin’s father was ecstatic about her brilliant achievements. He really did not expect that his eldest daughter’s ability was so strong. The hotel industry took a few years to do it, but the book industry only used one In two months, there was a big explosion!
This gave him a new understanding of Chen Xinlin's ability.
Chen Xinlin is also very excited herself. She knows clearly that she can unexpectedly get such a huge result, almost entirely thanks to Xu Yiyang.
Without Xu Yiyang's reminder, he would never have thought of going to Han Han for a draft.
If there is no reminder from Xu Yiyang, if you know Han Han, you may have to wait until someone else gets the copyright of "Triple Gate" and makes it into an explosion.
Therefore, she immediately called Xu Yiyang to thank her and thank her. Her gratitude to Xu Yiyang could not be expressed in words.
Both Tong Fangquan and Chen Xinlin did not expect that the rapid advancement of the husband and wife's career would benefit from Xu Yiyang.
In their eyes, Xu Yiyang is simply their lucky star.
After reporting good news to Xu Yiyang, Chen Xinlin immediately applied to the publishing house for a second reprint, and she was ready to print another 300,000 copies! The third day of "Triple Gate" listing.
Yanjing’s booksellers are like the long-term drought and hope for Gan Lin, and they are looking forward to the 30,000 books of the Hanhai culture to fight the fire.
As a result, 30,000 copies cannot satisfy their appetite.
In one day, 30,000 copies were sold out in Yanjing.
Young people in Yanjing even lined up long lines in front of the book buildings of Wang Fujing and Xidan in order to be able to buy a copy of Han Han's "Triple Gate."
That night, the total sales of Han Han's "Triple Gate" exceeded 230,000 copies, this is the third day of the new book listing!
On the fourth day of listing, Chen Xinlin left all his inventory in East China.
She has seen the extreme demand for this book in the market, so there is no need to toss the book to sell in North China or beyond.
The remaining tens of thousands of books can be digested in East China.
As expected, the last 70,000 copies were sold out on the fourth day.
Now Han Han has blown a whirlwind among the young people in China.
From junior high school to university, most students have great interest in "Triple Gate".
The printing factory of Hanhai Culture, like crazy, rotates continuously for 24 hours.
But after all, production capacity is limited.
So Chen Xinlin outsourced a part to other printing companies to help print.
The books printed on this side of the printing house, one hundred volumes per box, were sent out directly to all parts of the country without leaving the warehouse.
Chen Xinlin knew very well that now is the time to grab time with piracy.
The first 300,000 copies can be sold out in four days for three reasons:
The first reason, Han Han's influence is indeed large enough;
The second reason is that stocking is indeed unprecedentedly sufficient. From this, it can be seen that Xu Yiyang's proposal to first print 300,000 copies is simply too prescient;
The third reason, piracy has not yet responded.
Now, pirated booksellers across the country are doing their best to typeset and print, just to seize the opportunity as soon as possible and bring the pirated "Triple Gate" to the market.
The profit of pirated books is very high, because the first is the use of very poor quality paper, and the cost is extremely low.
Secondly, there is no need to pay any royalties;
Once again, there is no need to pay a penny corporate tax.
So for those who do pirated books, the process of grabbing a print when they find an explosive book is no different from fighting a war.
Fortunately, the typography efficiency of the current pirates is not high, which gives Chen Xinlin a longer time window.
Han Han did not expect that he could achieve such an amazing achievement in this book. He thanked Xu Yiyang several times and felt like he was living in a dream.
Xu Yiyang kept telling him five words, stay steady, don't panic or float.
Because, in Xu Yiyang's view, this is just the beginning of Han Han, and he will become stronger and more successful in the future.
Immediately afterwards, Xu Yiyang gave Han Han and Chen Xinlin a suggestion, it is best to be able to take advantage of the pursuit and organize a national signing event for Han Han.
The national signing sale can further enhance his influence, and at the same time, the signing sale can be used as an attraction to reduce the living space of piracy.
There are three reasons for users buying pirated books: cheap maps, unavailable genuine copies, indistinguishable genuine copies and pirated copies.
If you engage in offline signing, the latter two groups will be attracted.
And if the first kind of people love Han Han more than the difference between pirated and genuine, then he will definitely give up buying pirated copies, waiting for Han Han to buy the genuine copy.
Chen Xinlin was immediately attracted by the proposal.
In fact, the big book companies have already started to play the national signing, but Chen Xinlin has just come into contact with the book industry and is still not clear about many operating routines in the book industry.
Han Han is also interested in himself. He now remembers a sentence in his mind. Xu Yiyang said to himself that he must succeed.
Only if you succeed, can you effectively fight back against the doubters and give other students like yourself more courage.
Therefore, he felt that his responsibility was very important.
If the national signing can enhance your influence, then naturally you are willing to participate!
So, everyone hit it off and Chen Xinlin decided to start preparations immediately.
...
Just as Chen Xinlin generally competed with pirates and sent more "Triple Gate" genuine books to the country; while preparing for Han Han's national signing, the other three SuperX stores that Lin Tianyi had been following had already entered the countdown for opening.
The opening hours of the three branches are set at 10 am, 12 noon, and 2 pm on Saturday.
However, Xu Yiyang happened to be a plane at noon, so there was no way to arrive.
The three branches opened. Li Xuan just contacted two container trucks and delivered tens of thousands of SuperX jeans and packaging materials stored in Ningcheng.
And she also followed the transportation truck, preparing to participate in the opening ceremony of the three branches, and then hurried back.
After Li Xuan came, Xu Yiyang Zhang Luo took her and Lin Tianyi to have a meal together, and then went to three branches to visit the decoration effect.
The newly opened three stores have the same decoration style as the first store, because they are made by the same company, so there is no problem in details, and they are perfectly in line with expectations.
Xu Yiyang also set a future sales strategy with Lin Tianyi. Four stores are operating at the same time, and each store is still limited to 1,500 items per day.
If the four stores can still be sold out daily, then Li Xuan will have to fight for a certain share with the foundry and strive to produce 10,000 pieces a day.
The focus of Lin Tianyi's next work will be on developing markets in Jiangsu and Zhejiang.
The first batch of cities to be landed are Jinling and Sucheng in Jiangsu Province; Hangzhou and Ningcheng in Zhejiang Province. Among them, two capital cities directly open two stores.
When the six branches in these four cities also open, the daily output of SuperX is estimated to be more than 15,000 a day to meet.
The apparel business relies on running volume. If ten stores can sell 15,000 jeans a day, all of which are calculated at a price of 198, the sales on that day will be 3 million, and one billion a year;
If the number of stores is increased tenfold, sales will be 10 billion a year.
With sales of 10 billion yuan, the net profit can be at least one-tenth of that if you remove hard costs, team costs and marketing costs.
It is not difficult to see why the founder of ZARA can rely on hundreds of stores around the world to lead the top of the global rich list for a long time. UU reading www.uukanshu.com
And what are his assets? Sixty-seven billion US dollars, equivalent to RMB, is almost 500 billion RMB.
However, Xu Yiyang was also very clear in his mind that the account cannot be so idealized. SuperX is now only a little famous in Zhonghai. Whether he can replicate this influence in the field is still unknown.
Both Li Xuan and Lin Tianyi are aware of this problem, so they both suggested to Xu Yiyang that it would be best to find an image spokesperson for SuperX in the near future and then start advertising.
In the future, SuperX can't rely solely on word-of-mouth communication. It must first obtain a certain degree of popularity nationwide or in East China before subsequent expansion can begin.
Therefore, publicity is essential.
The fastest and best solution for clothing promotion is to find a reliable and suitable celebrity endorsement.
Xu Yiyang actually has this idea, but there is a more serious problem: once he is a celebrity endorsement, he must expand the scale and start advertising promotion at the same time, otherwise it is equivalent to playing the water.
Therefore, this time has increased a lot of costs.
At this stage, the endorsement fees of Rising Stars have exceeded one million, and the endorsement fees of first-line stars have to be at least several million.
And advertising needs more money, if you want to build a brand nationwide, you must first prepare at least tens of millions of advertising fees, otherwise it is simply a fantasy.
However, Xu Yiyang is not wealthy now.
He has a total of tens of millions of dollars in funding, and he wants to be a national brand.
Not to mention, at least we must first open dozens of stores in the mainland, otherwise the brand will be launched, and everyone will be wasted resources if there is no place to buy clothes.
Therefore, if more funds are in hand, it becomes a more urgent issue in Xu Yiyang's mind.
