MTL - Rebirth of the Entrepreneurship Era-v2 Chapter 371 Step 1 to increase revenue
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It is addictive to make money and rush performance.
If you invest tens of thousands of dollars to open a store and earn 100 yuan a day, many people may only open the door at 10 am, and close the door early at 6 pm.
However, when I can make 500 yuan a day, I wish I could pass by in the morning, and go home late at night.
When you can earn 1,000 or more dollars a day, you can't wait to stay in the store.
Come back home? What home? What is home? The place where you can make money is your home, and the rest is nonsense.
The same is true for performance.
The higher level requires that one million dollars be fulfilled in a decent manner, and then it will be done in a hurry, and the task will be completed by the end of the month.
However, once suddenly encountered an opportunity to achieve one million a week, people look forward to being able to complete four million, even eight million, ten million in this month.
Tong Fangquan has tasted the real sweetness from the mobile QQ business, so he can't wait to start a new performance growth point.
So he lit a cigarette and talked to Xu Yiyang.
First thanked him for his situation, and then asked: "Xiao Xu, do you think we have a new operation mode with Tencent? I will talk to them this morning. President Ma was on the phone, and he was eager to find some new breakthroughs, but he couldn't understand his clue after a while."
President Ma now looks at the back-end data every day, can't sleep, and his income is getting higher and higher than expected, making him feel a little unreal.
However, like Tong Fangquan, he can't wait for this business to have greater growth.
However, after all, he is just getting started now. He can't even think of a lot of things that Tencent later created, so he can't find any new ways.
Xu Yiyang thought, if you want to cooperate with Tencent, that's too much to play.
For example, let President Ma provide a membership function for Tencent. What online is invisible to them, visible invisible to them, online file transfer, group chat, QQ space, QQ cartoon show, can be used for value-added services, and every income It's amazing, when it's time to sign an agreement with him, all the payment channels will be telecom calls and recharge cards, and the telecommunications side will get a share of the channels, and they will be able to make a lot of money.
After all, electronic payment has not yet sprouted. In the next few years, President Ma and domestic Internet companies, the primary payment channel is communication business, followed by offline point card sales channels.
In short, whoever uses the channel must pay for it, which is the same as paying for tolls for transportation.
This year, the payment channel is not cheap, ranging from 10% to 30%.
When Ubisoft helped Shanda sell legendary cards, the channel fee was 30%.
However, as far as the current situation is concerned, Tencent should not have the strength to develop so many new features.
Product upgrades must be done step by step.
Instead of building Alto today, Audi will be fully upgraded tomorrow.
Moreover, Xu Yiyang did not want to go to the seedlings to help.
In case Tencent is too busy to develop new functions, but ignores the strategic goal of rapid expansion now, isn't it a big loss?
Therefore, he said to Tong Fangquan: "Uncle Tong, to be honest, I can't figure out the problem of the new business for a while."
Tong Fangquan sighed and said: "It seems that it is not so easy to welcome a new wave of growth!"
Xu Yiyang nodded and said suddenly: "But I am a little new idea, can help the mobile QQ business to expand the scope of business and increase information fee income."
Tong Fangquan immediately came to interest and asked: "Hurry up and talk, I'm waiting for you to guide me."
Xu Yiyang said: "You can talk to President Ma. On the basis of the mobile QQ transmission of chat messages, add an online and offline reminder function."
"Online, offline reminder?"
Tong Fangquan asked in surprise: "How do I do it?"
Xu Yiyang said: "It's very simple. Users who have opened mobile QQ can choose one or more users to pay special attention. For example, I set special attention on Yuewei on QQ. If her QQ is online, I can Receive an information reminder and tell me that she is online; if her QQ is offline, I will also receive an information reminder that she is offline."
"This kind of function is very attractive to users who highly value one or more opposite sexes."
"As for the charges, we will charge all according to the package, one tip for a dime;"
"As a result, if I pay attention to Yuewei, she goes online once and goes offline once a day, I will spend two cents of information fee;"
"If she logs in several times a day, then I may spend six cents on the information fee. Even if she averages it once a day, then I will pay six yuan a month to pay attention to her going online and offline;"
"If I pay more attention to a few people, it may cost a dozen or twenty dollars a month, which is very helpful for income generation."
Tong Fangquan hurriedly asked: "Do you think this feature can attract users?"
Tong Yuewei aside said, "Dad, if this feature is launched, it will definitely attract users. At least I will pay attention to Xu Yiyang first."
Tong Fangquan nodded his head lightly and said with excitement: "If half of the mobile QQ users can choose to add this feature, it will be 200,000 people, and there will be an additional 3 to 4 million information charges a month. Monthly increasing, and at least 50 to 60 million more information fees can be done throughout the year!"
Xu Yiyang smiled slightly and said: "The problem should not be big, after all the cardinal numbers are there."
Tong Fangquan said quickly: "Then I will call President Ma now."
After he finished speaking, he suddenly came back and said, "Xiao Xu, let me tell President Ma, I'm afraid I can't convey it well."
Xu Yiyang nodded and broadcast a call to President Ma.
President Ma is still working overtime at the company at this time.
When I received a call from Xu Yiyang, I was very happy. As soon as I came up, I said, "Mr. Xu, hello!"
Xu Yiyang smiled and said, "You are good, President Ma."
After finishing speaking, Xu Yiyang said: "I just chatted with Uncle Tong, and I thought of a way to increase the revenue of mobile QQ, so I want to say to you for reference."
President Ma immediately excitedly asked: "What is the way to increase income? I listen to you!"
Xu Yiyang talked about the function of SMS on-line and off-line reminders, and talked to President Ma.
After listening to it, President Ma immediately got excited: "This is something! This is absolutely something! Mr. Xu, you are really a genius, you can think of any function!"
Xu Yiyang smiled slightly and said, "President Ma has won the prize, and I have done my best."
With that said, Xu Yiyang hurriedly reminded: "By the way, when you do this function, you must not violate user privacy. If the user chooses to log in online, she can send text messages to users who follow her, if she is invisible. Log in status, you must not break privacy, tell the other party this news."
President Ma said at once: "Relax President Xu, I will respect the privacy of the user and only remind the online status. After all, the user chooses the online status to prove that she wants others to see her online."
"Yes." Xu Yiyang said again: "In addition, users may have problems with network instability. For example, if you follow me, I will frequently disconnect, and I will probably trigger multiple messages. In this way, you have to find a way to circumvent it. Don’t stop prompting the user and wasting the user’s information fee. This will hurt the user.”
President Ma hurriedly asked: "Mr. Xu, do you have any good suggestions?"
Xu Yiyang said: "You'd better let the user set a filter rule, how often do you log in without repeating the reminder, if the user sets ten minutes, then the online reminder will not be repeated multiple times in the ten minutes, the offline reminder , The user will be prompted only if the user is not logged in again within ten minutes after the user goes offline. If the user concerned is online again within ten minutes, the default is that the other party is always online."
With that said, Xu Yiyang again said: "Of course, let this be defined by the user. If the user wants to pay close attention to the dynamics and decides not to filter, then he will not set any filters."
"Understood!" President Ma said excitedly: "Then we will start working overtime to develop this new feature. UU reading www.uukanshu.com I believe that as soon as this feature is launched, a large number of users should choose to activate it. The information fee can be a huge supplement!"
After finishing the speech, President Ma said again: "Mr. Xu, I really thank you very much, and have been helping Tencent to find monetization channels and increase revenue."
Xu Yiyang smiled slightly and said, "This is what I should do. If it goes well, maybe this year we can achieve our two-year target."
President Ma laughed: "That's really good!"
...
It took only two days for the team of President Ma to develop this new online and offline reminder function.
As soon as this feature came out, it was immediately received by mobile QQ users!
The reason why everyone opens the mobile QQ function is because they have a focus on the object, do not want to miss every communication with the other party, so this function is almost icing on the cake for them.
On the first day of the launch of the new feature, 100,000 people opened the feature, and the average number of users concerned was 2.2.
In other words, 100,000 people have paid attention to the dynamics of 220,000 people.
On the same day, more than 600,000 pieces of messages were posted on the line, and the information fee exceeded 60,000 yuan;
The next day, the number of subscribers reached 150,000, and 920,000 pieces of information were posted on that day, with an information fee of 92,000 yuan;
On the third day, the number of activations exceeded 200,000. On that day, 1.3 million messages were posted, and the information fee was 130,000 yuan.
The sudden increase in information fees once again aroused the attention of the head office. When they knew that Tong Fangquan added a new revenue function to the original mobile QQ, the daily information fee increased by more than 100,000, which was shocking to the world. .
Moreover, this new function continues to create miracles, because its greater value has just been highlighted...
