MTL - Rebirth in a Perfect Era-Chapter 1737 Establishment of joint venture
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Googleearth is a very interesting satellite map product. It not only provides global satellite maps, but also makes it a 3d display effect of a globe. Users can see high-definition satellite pictures and road networks of most parts of the earth. The important thing is that you can build your own icon points on this product and share it with users around the world.
Li Mu did not know the context and history of googleearth, but after hearing Larry Page's words, he understood.
Google's map service is to acquire keyhole, integrate all keyhole data and technology, and derive its own Google map, and then derive Google Earth and navigation services based on this complete set of ecology.
In China, there is no market for Google Maps. Most domestic users use Gaode, Baidu, and Tengxun maps. Interestingly, Gaode was originally a Chinese company that went public in the United States, but supported by Ali around 14 years ago. Xia completed the privatization and became a wholly-owned subsidiary of Ali.
That is to say, Huaxia ’s mobile navigation and map products in the past life are the same as China ’s Internet camp. They are also bta three-pointers. Of course, Baidu has gradually weakened, and it has fallen out of the domestic big three sequence.
However, overseas, Google Maps has the world ’s largest market share, because its map data is supported all over the world. If you use Gaode, you can only use it in the China map. This is because Gaode Maps have no data overseas. support.
The world is so large, it is basically impossible to survey and map on your own. In addition to Huaxia, if you want to support maps and navigation services in overseas markets, you must purchase map data from local companies. It is a very large cost, and domestic navigation such as Gaode has no market share overseas. If you spend large costs to win the right to use overseas maps, not many users will really use it.
However, Google has done this ruthlessly. They have been enough to support global maps and navigation services in the middle and late stages, so that Apple ’s map support for a long time has been Google, and then slowly has its own Apple map.
Now, the navigation industry has just begun to sprout, and no Internet company has set its sights on the navigation industry. Even Google has only this plan and has not yet begun to take action.
From this point of view, entering the navigation now is an excellent opportunity for Makino Technology and the future Makino Automobile Group.
keyhole?
Li Mu doesn't know this company, but it seems Larry Page still knows it very well.
But the problem came again.
It is not impossible to cooperate with Google to acquire keyhole, map and navigation industry, but how to operate?
In the future, if the issue of rights and interests is involved, it will be uncomfortable.
But then again, it ’s enough to leave Google alone. First of all, the keyhole is already targeted by Google. Since Google has followed, it proves that it already has a general idea of operation. It is unprepared and can't be ambiguous.
Even if you lose your face and steal the keyhole directly from Larry Page, you do n’t have a comprehensive business plan or a team that can absorb the keyhole technology. The adaptation cycle will be very long.
If you cooperate with Google and pay for it yourself, it is also a good choice. The key is to understand the proportion of shares and the division of equity.
So Li Mu asked Larry Page: "Brother, don't hide from you, I also have an idea to engage in map and navigation business. With this, we have a little collision on both sides!"
Larry Page nodded. When Li Mu said that he wanted to buy navigation, he was a little surprised, but then he thought that Li Mugang had reached an acquisition agreement with Ford.
So he said very eloquently: "Mr. Li, why don't we just talk about it together? The keyhole is not large, and the two of us will invest together to buy it wholly, and then set up a Makino Technology and Google to jointly share Joint venture. "
Li Mu's eyes brightened, okay, Larry Page, after running to Huaxia last time and being abused by himself and giving up resistance, the whole person got on a lot! From the initial rigidity to the later compromise, there is already a tendency to develop in the direction of dog legs.
It stands to reason that anyway, it is also a big man who has created hundreds of billions of market value enterprises, why has it become so irritating now?
However, if you think about it, it is easy to understand that Makino has 30% of Google's shares. Makino has nearly half of Google's traffic. Makino has taken Android ahead of time and built an enterprise cloud data service ahead of the world. Like a powerful dome, covering Google inside, Google's future development space has been greatly restricted.
Now Larry Page ’s mentality has also changed a lot. I never thought that Google could reach a market value of hundreds of billions of dollars. Now Li Mu has gotten one. Although he sacrificed a lot of shares, he did get the other way. Greater recognition of the capital market. Now that he has considered himself a member of Li Mu's ship, it is natural to do things better.
Li Mu thought for a while and said, "Larry, setting up a joint venture is a very good idea, and it is also in the common interest of both of us. I have a few ideas, if you have any comments, you can come up with them."
"Okay, please."
Li Mudao: "First of all, the joint venture company is controlled by Makino Technology. Makino Technology must hold more than 60% of the shares, so we simply hold 60% of Makino Technology and 40% of Google. After the establishment of this company, it will no longer accept any The capital and the company's shareholdings, we will always maintain this proportion and keep this company owned by both of us. "
Larry Page knows that Li Mu has a strong desire to control, and the possibility of setting up a joint venture and letting himself control is basically zero, so he has no opinion on Li Mu's request, and it is left to Google 40%, which is not small for him. .
So Larry Page said cheerfully, "General Manager Li, I have no opinion on this."
"Okay." Li Mu nodded and continued: "In the future, the company's patents and technology, we will divide the right to use, for example, I give you all the rights and interests of the web side, that is, you can use this The company ’s patents and technologies were established and launched on Google Maps, and I will not apply this set of technologies to my web products. "
A delight in Larry Page's heart, he was also worried that yy maps were online. In that case, using the same technology on both sides but becoming competitors, it felt very embarrassing.
Now Li Mu gave the entire web to Google, and Google itself is a web product. In Larry Page's view, Li Mu has taken care of himself.
Li Mu went on to say, "However, the right to use the automobile and mobile fields belongs to me."
It goes without saying that Google didn't even think that it would engage in the automobile industry at all, so Larry Page could give this business to Li Mu without blinking.
However, the mobile world is a bit uncomfortable.
Although mobile phones are not yet smart, Larry Page also believes that mobile phones will definitely become more and more intelligent in the future, and the penetration rate of smart phones will also become higher and higher. This is the trend of technological development. Like a private car.
If all this business is given to Li Mu, in the future, if the mobile terminal flourishes, will Google not suffer?
When Li Mu saw Larry Page hesitated a little, he smiled slightly and said, "Larry, I will give you the entire PC terminal and the rights of the terminal. Google can launch its own PC platform or platform based on this technology. Software applications, and I, just car and mobile. "
At this stage, Li Mu ’s product front and user mass no longer need a web online map to supplement it. This is like having a strong carrier battle group. At this time, a conventional submarine with a very low displacement, Dispensable for yourself.
As for the PC-side software, Li Mu is not very optimistic. Although the mobile Internet is booming in accordance with historical laws, there are still several years to go. However, the PC-side seems to Li Mu to be a sunset industry. There is no need to chase it all. .
Larry Page thought carefully. Although the mobile terminal has a lot of imagination, the map and navigation services on the mobile terminal are also a relatively niche market. Since Li Mu wants it, it does n’t make sense to insist on not giving it. Give it to him, and you can change your favor.
At present for Larry Page ~ www.novelbuddy.com ~ The core of everything is also based on the Google search engine, and the others are side by side.
So he made a decision in his heart and said to Li Mu, "Mr. Li, just follow what you say, I have no opinion!"
Li Mu was relieved.
It seemed that Larry Page had flickered again.
The mobile terminal belongs to itself. In the future, the mobile navigation market will have nothing to do with Google. This thing is done. It is universal and has a wide audience. Besides mobile navigation applications, almost all mobile applications need the support of map products.
Social software needs maps, o2o software needs maps, and other software also needs maps. Without map services, you ca n’t even locate the rider and user with a takeaway software.
However, Larry Page is not a god. In this era, he is far from seeing the mobile market in the future.
What is most satisfying to Li Mu is his own joint venture with Google to set up a new company. In the future, this company will only provide technical and data support, and the casing is completely free to his own wishes.
Therefore, future Google Maps will become Makino maps in the future.
Imagine that Makino maps are supported by smart phones and maps around the world. Makino navigation is also used by global mobile phone navigation users. This market has a very promising market.
Moreover, with the exclusive right to use the car side, it will be very difficult for car friends to catch up in the future, and then it will be compatible with Android and ios car end systems to absolutely kill all car friends in the world.
In the future, Mercedes-Benz, BMW, Audi, Ferrari, Lamborghini, Bentley, and Rolls-Royce, who want to use the on-board system to adapt their own Android or iOS system, will only give them four words: "Daydreaming!"
If you want to use your own Makino navigation technology and data, you will only give them three words: "Roll the calf!"
