MTL - My Animation Era-Chapter 70 Don't thank you Sanshui brother?
Chapter 70 Don't thank Sanshui brother?
PK on the same stage is not terrible, whoever has low ratings will be embarrassed!
Huanyu Animation refused to listen to persuasion and had to squeeze together with "Sheep and Goat Games". Everyone thought it was a top-notch showdown like "Mars hitting the earth".
After all, it is the theme animation of the World Expo. Even if the plot is a little bit interesting, it should be able to do two tricks with "Pleasant Goat", right?
result…
As many statistical agencies released the national rating statistics reports for December 28-29, a shocking scene happened.
The average ratings of episodes 5-8 of "Hai Treasure Sends You", broadcast exclusively by CCTV Children, fell precipitously to 8% from the teens in the first two episodes, and the ratings share was less than 30%.
Meanwhile, "Sheep and Goat Games" performed well, breaking the "curse of sequel ratings" that has shrouded the industry for many years. The ratings of the first four episodes dropped by 17 points, and the ratings share reached an astonishing 85%.
It will break when you touch it!
The audience's eyes are really sharp, and they can see who is "Shock Wave" and who is the real **** at a glance!
can only say…
Your uncle is still your uncle!
When the IP of "Pleasant Goat and Big Big Wolf" has no obvious "decline", any voice that bad-mouths this animation will eventually become a clown under the "wolf-sheep hegemony".
Some people may ask, is this wrong?
"Sent by Haibao" is broadcast from 18:00-18:30, while "Sheep and Goat Games" is broadcast from 18:30-19:00.
It is reasonable to say that even if Haibao sent it, there would be no sheep and sheep sports to attract people. Due to the "time" relationship, it will get a little light after all, right?
This is not in the back.
If "Sheep and Goat Games" is broadcast in the first half hour, then after watching "Sheep and Goat Games", the children may switch channels directly and will not watch the next "Haibao Sends You".
Can be ranked in the front is Haibao.
Then why didn't Haibao get popular, but the ratings plummeted instead?
The reason lies in other TV stations!
"Sent by Haibao" is the "exclusive premiere" of CCTV Children's Channel, which is the so-called exclusive broadcast.
The "Sheep and Sheep Games" was premiered on five TV stations together. Although CCTV Children's Channel is scheduled for 18:30-19:00, other TV stations do not have this schedule!
"Misunderstanding cleared!"
Director Wang smiled brightly and said: "You asked us to head-to-head with "Hai Treasure Sends", I thought you were using us as cannon fodder."
Never thought.
The flamingo cartoon scheduled for 18:00-18:30 is the most "full" meal. The same broadcast was "Sheep and Sheep Games", and its ratings were higher than those of the other four TV stations.
Director Wang's smile faded.
A few days ago, when everyone was discussing the premiere schedule, Gu Miao made a suggestion: In addition to CCTV Children, several other companies can consider the time point of 18:00-18:30.
At that time, no one agreed to this plan.
Those three TV stations all felt that if they confronted "Hai Treasure Sends" head-on, they might suffer a lot. Even if it wins the ratings, the ratings share will not be too high.
Might as well move it to eight or nine in the evening.
"You're timid to fight, aren't you?"
Gu Miao was very dissatisfied with the "cowardly" mentality of these three TV stations, but she couldn't criticize them. After all, the suggestion I made looked like a bad idea, and it was normal for them not to believe it.
Director Wang believed it.
As the person in charge of the TV station who was the first to contact Gu Miao, he had great confidence in Gu Miao. Although this proposal is very unreliable, he still decided to take a gamble.
It turns out.
Gu Miao is right, choosing this time slot to broadcast, not only has no impact, but is a great benefit.
Because many children obviously don’t like to watch "Sent by Haibao", but there is no better choice at the same time, so they can only bite the bullet and watch it.
The appearance of "Sheep and Goat Games" gave them an additional option of "changing channels".
That is to say...
A large part of the ratings that the flamingo cartoon ate up came from "Sent by Haibao".
One goes up and down the other!
"Sheep and Sheep Games" itself has a good audience base, and with the "neutral audience" attracted from "Sent by Haibao", the ratings share will increase.
Instead, it was eight or nine in the evening.
Because of the "fear of war", several TV stations all get together to broadcast in this time period. Although "Sent by Haibao" is avoided, it will also cause the tragedy of "brother killing".
so…
On the whole, among the five TV stations that premiered "Sheep and Sheep Games", Red Crane Cartoon is the most full, followed by CCTV Children's Channel, and finally the other three.
The same animation has the lowest bid and the highest ratings share, no wonder Director Wang is laughing like crazy.
"Don't thank you Sanshui brother?"
Gu Miao couldn't bear to see this smug look, so she couldn't help complaining, "Without my reminder, could you have eaten this cake?"
"thanks?"
Director Wang asked curiously: "Who do you send it to? I should be most grateful, isn't it Huanyu Animation?"
Gu Miao: "..."
That makes sense!
The one who should be most grateful is indeed Universal Animation. Without their support, the audience would not feel—wow! It turns out that "Sheep and Goat Games" is so good-looking?
This background board is too miserable.
Originally, it was a well-known and well-known Huanyu animation in the industry. After this failure, it has almost become a pillar of shame in the industry.
Colleagues really can't accept it.
Obviously with a good hand, it can be called Tianhu's start, but he played so badly in the end. An animation that has been meticulously "polished" for half a year, lost to an animation that was approved for less than half a month?
Typical "high salary and low ability"!
Actually, the performance of "Hai Treasure Mailed" is not too bad, with an average rating of 8% this year, it should be ranked in the top five.
But this is the "Expo" themed animation!
The B+ bottom team said, "Success in the playoffs."
But Team S+, the much-anticipated Galaxy Battleship, also said "Success in the playoffs", isn't that pure disgusting person?
Everyone's mentality collapsed.
As the top animation production company in China, Huanyu has no shortage of money or people. With the authorization of the "World Expo", it has the right time, place and people, but loses out to Gu Miao, who can't even use Photoshop.
This kind of thing... Dabaa!
Gu Miao has also heard a little about the hot topics among colleagues.
But the focus of his attention is not how badly Huanyu Anime has been scolded, but why he can't use Photoshop?
Spreading rumors, right?
Although he is a TV drama director who has changed careers, he is not very familiar with animation production software, nor can he even know how to operate basic PS software.
Is this inappropriately embarrassing?
In order to find out who is spreading rumors behind his back, saying that he doesn't know how to use PS, Gu Miao deliberately opened a small account and mixed in various industry communication groups and forums.
In the end, he really caught him!
The person who said this was none other than his right-hand man and confidant, Ma Kui, who is known as one of Wanbao's "Four Maggot Brothers", Ma Kui...
(end of this chapter)
