MTL - My Animation Era-Chapter 69 Take the bamboo shoots
Chapter 69 Winning Bamboo Shoots
The World Expo lasts for half a year.
During the past six months, with the bombardment of various media, the mascot "Haibao" has become a well-known star in the whole country, and no one does not know it.
The exposure is directly full!
With the blessing of this exaggerated popularity, the animation "Sent by Haibao" premiered, and almost everyone will watch it from the ninety-nine down to the just-leaving.
Which leads to…
The ratings of the first episode of the premiere reached 15.74%, almost catching up with the peak Pleasant Goat during the "Weird World Wars".
Produced by Fang Zhonghai Huanyu animation, said modestly through the official Weibo: "This is just the beginning, the world is uncertain, you and I are both dark horses!"
The accompanying picture is a cartoon.
In the cartoon, Haibao stands on the top of the mountain and holds a trophy high. Not far from the top of the mountain, a wolf and a sheep who are climbing are looking up at it.
Good guy!
This picture made Gu Miao laugh.
As for what? "Tianhu" got off to a good start, and the exposure was full. How dare you say it surpassed the ratings record of "Pleasant Goat and Big Big Wolf"?
It is true and whimsical.
There are still 5 days before New Year's Day.
Within 5 days, a dark horse emerged and took away the scheduled annual ratings champion of "Pleasant Goat and Big Big Wolf". This kind of thing, just thinking about it, feels impossible.
not to mention…
Just look at the first broadcast ratings.
It’s not that this data is not important, but for an animation with its own popularity like "Sent by Haibao", the first broadcast ratings are of little reference.
Then what, isn't "Horse Breaking the Sphere" a typical example!
Before the broadcast started, it was announced and released to the sky, and the popularity and exposure were immediately full. On the day of the first broadcast, it attracted countless viewers. As a result, the quality was poor, and it was completely cool before the second episode.
In Gu Miao's opinion.
Although "Sent by Haibao" is more reliable than "Wu Qi Hua Ma", the production level cannot support such an amazing ratings.
It will definitely fall later!
As for how much the drop was, he couldn't tell. After all, the protagonist is the "Mascot of the World Expo", so the enthusiasm cannot be ignored.
Should be around 10%, right?
In fact, not long after the first two episodes of the animation "Sent by Haibao" aired, Gu Miao saw a lot of negative feedback on Moments, Weibo, and major animation forums.
This is a very bad signal.
Not only adults feel "childish", but even children feel "boring". This is undoubtedly a fatal problem for an animation.
"Champagne at halftime!"
Gu Miao doesn't like to make troubles, but when people take the initiative to make faces, how can he pretend that nothing happened?
So, he also posted a cartoon.
In the comics, a character resembling "Haibao" stands on the podium shaking champagne wildly, looking like he has won the "champion". But its position is the third place...
Probably a coincidence.
Gu Miao posted this picture late at night, but at noon the next day, an "enthusiastic" insider broke the news in the comment area: "The ratings of the second episode of "Sent by Haibao" have dropped compared to the first episode." A full 3 points.
"Get the bamboo shoots!"
"This wave, this wave is killing people!"
"Hahaha! My son watched the first episode of Haibao last night, and fell asleep before watching it. The effect of coaxing him to sleep is amazing!"
"I feel like I've been looking forward to the animation for more than half a year, but it's actually like that. It's not that it's not good-looking, but it feels a little lacking in enthusiasm."
"Right! Funny enough, sci-fi not sci-fi, preachy enough, a little bit of everything, nothing perfect..."
These evaluations are fairly objective.
It may be because these comments are all from Gu Miao's fans, and the fans who follow Gu Miao are basically parents.
From their perspective, it is indeed easy to see the problem of "Sent by Haibao".
The quality is acceptable.
After all, it has been polished for more than half a year, and it still bears the title of "Expo-themed animation". It must be a joke to say that the quality is not up to standard.
But the character design of the plot is really too featureless. There are sci-fi, funny and adventures, a little bit of everything, nothing to the extreme.
So it looks a little "boring".
But it’s not a big problem. After all, this is the opinion of adults. For children, it’s good to be able to watch animations. What kind of bicycle do they need?
Words without competitors.
With the production level of "Hai Treasure Sending" above the pass line, coupled with the top popularity of "World Expo", the ratings will drop a few points, and it will be stable at about 10%.
This is also the general view in the industry.
It can’t be called a big hit, and the average ratings of 10% are enough to stand out from the crowd, and compete for the top three annual TV animation ratings.
No matter how you look at it, it’s not a loss.
But this is normal...
This is true if no peers come out to disrupt the situation. But once there is competition, and the opponent is still "Sheep and Goat Games", then the situation is uncertain.
December 28.
On the third day after "Sent by Haibao" was registered on the CCTV Children's Channel and started broadcasting.
Wanbao Animation announced that it will cooperate with five TV stations including CCTV Children's Channel, Red Crane Cartoon and Shonan Children's Channel to simultaneously broadcast the orthodox TV sequel of "Pleasant Goat and Big Big Wolf", the Sheep and Goat Games!
The schedule is from 18:30 to 19:00 in the evening.
What's the meaning?
As an exclusive animation broadcast by CCTV, "Haibao Sends It" is broadcast from 18:00-18:30 every night. But "Sheep and Goat Games" started broadcasting at 18:30.
As long as you are not a fool, you can see the tit-for-tat confrontation between the two animations from this "subtle" schedule.
This is the same stage PK!
One before and one after, the schedules are close together, the first broadcast platform is the same company, and they are both "themed animations". Who would believe that there is no contradiction behind this?
Normally.
Before such a blockbuster work is broadcast, the producer will "ventilate" with the peers in advance to avoid "schedule collision" incidents, which will hurt the peace.
Rarely, two blockbuster works collide head-on, killing you to the death.
After all, peace makes money!
Saying hello in advance can avoid conflicts. Wouldn’t it be great if everyone made money together?
Not only the animation industry, but also movies, TV series, and even product launches will follow this set of unspoken rules. Otherwise, if Huawei, Rice, ov and Apple release new mobile phones on the same day, wouldn't the market be in chaos?
"I don't want to either!"
It is impossible for Gu Miao to not understand the truth that even people who eat melons know. If possible, he also wants to make money with peace.
But the problem is.
When he was in the peer exchange group, Mr. Huang of @环宇动漫, said to him: They are all animation companies in Huaguo, so if you don’t look up and look down, as long as you don’t choose this schedule, next year’s ratings champion will still be yours…
Then, he was muted.
How does this make money with harmony?
He, Gu Miao, as a person with the ability to save face, kindly advises Mr. Huang to be more mature and not to ask for trouble. In the end, good people were not rewarded, and they were silenced, so who can they justify?
Seeking collection monthly ticket support~!
(end of this chapter)
