MTL - Great Entrepreneur Reborn-Chapter 14 Next step plan (below)
Knowing that everyone's enthusiasm has been mobilized, Liu Jian then talked about the sales that he is responsible for: "The fourth is sales. We have to abandon the previous model and wait for customers to buy. We have to go out and actively look for customers. .With a good product and good packaging, but no one else knows about it, what should we do? We need to hype and promote it. We need to use some hype to let everyone know about this wine and make the whole market think it is good. For wine, no one will believe it if one person says it, but someone will believe it if a hundred people say it, and what if a thousand people say it. Now that we are famous, are we afraid that no one will buy our wine? In terms of sales, we need to strengthen and recruit people. To cultivate a strong sales department, I am alone in the sales department, and there is no way to carry out the work.”
Liu Fu nodded. Hearing what Liu Jian said, he also realized the importance of sales, and his expression already agreed with Liu Jian's opinion.
After hearing so much from Liu Jian, everyone knew that he must have other suggestions. Everyone focused on this boy who had just turned 18, and no one regarded Liu Jian as the second generation ancestor.
Liu Jian smiled and said: "That's all I think about. As for the rest, it's up to you. For example, when the equipment in the workshop can be started, how much raw materials are needed every day, and how much wine can be produced every day, that's Director Li Cai's business. As for purchasing raw materials, when to purchase, how much to purchase each time, and how much inventory we need, this is the business of Section Chief Li Wenwu, and Section Chief Li Si, you need to schedule your security guards, how to arrange on-duty time, and how to protect the factory We must have a plan in order to prevent theft. As long as we do our jobs well, the factory will flourish."
Hearing what Liu Jian said, everyone has a clue, and has a preliminary idea of what they are responsible for. Everyone has been together for a long time. Although many things have not been finalized, everyone has a goal and knows the direction of their work.
I believe that in a little while, the problem will be solved, and the factory will soon be back on the normal track.
After the meeting, everyone left, leaving Liu Jian's family of three.
Liu Fu smiled and said: "Xiaojian is really good. I haven't thought about many things, and I don't have any clues. It's because you have thought about it. No wonder you want to be the director of this factory. How come these people's jobs are covered by you. Now that the arrangements are over, how are you going to arrange me and your mother!"
Liu Jian said with some embarrassment: "Dad, don't make fun of me. I only knew it after reading a lot of books."
Liu Fu shook his head and said, "Xiao Jian, Dad is not joking. I thought it would be easy to manage a factory, but after I bought the winery, I realized that I had no clue. I just thought about taking advantage of it, but I never thought about why others don’t take advantage of it. I don’t regret it, but I don’t have the confidence in my heart. Seeing you talking there today, you don’t know how happy I am. I, Liu Fu, are my successors. There are people, and the blue is better than the blue. When you were discussing just now, I told your mother that what I can do now is to **** you. No matter what happens to this winery in the end, as long as you are cultivated, everything will be fine. It's worth it."
Mother Liu also nodded aside and said, "Yes, Xiaojian, why do your father and I earn so much money? It's not for you to live a good life in the future. Your father and I have had enough of hard times. It turns out that we are still in Worried about what you will do in the future, now it seems that this is what you should do. You can do it boldly, and your father and I are your strong backing. But you still have to go to school, I agree with your father now, read the book More is always useful.”
Liu Jian's eyes were filled with tears from what his parents said, and it was the same in his last life. His parents did everything for him. Even after his family fell into ruin and he was chased for debts, his parents never asked him for a penny. Even if my father was reduced to working as a foreman at someone else’s construction site to earn wages, and my mother, who had not worked for more than 20 years, went out to sell clothes, paid off a little bit of debt, and did not sell the house left to him, in the end I still had the set. Only when you have a house, someone will introduce you to someone. This is still the case in this life. Although his parents are not sure whether what he said is correct or not, they stand firmly on his side, and even use their family savings to buy the factory he wants to buy. What is the risk Liu Jian takes? would not know.
Liu Jian nodded, and said with a choked voice: "Parents, don't worry, I will be able to do well. I not only want to run the winery well, but also to develop it. Now Dad, you are a millionaire. In the future, I will Make you a multi-millionaire, even a billionaire."
Liu Fu and his wife looked at each other and smiled. They found that their son had changed a lot, as if he had grown up all of a sudden. I know the difficulties of parents.
But although Liu Jian has formed his own worldview, he is still a little timid when doing things. Sometimes he still wants to hide under the protection of his parents. He dare not say a lot of things directly. Family, no longer express their views.
Seeing their son talking eloquently today, the two were very excited, and decided to take this opportunity to reveal their thoughts to Liu Jian, and let Liu Jian do it without worry.
Liu Jian continued: "Dad, I have already considered the name of the wine. I think we can produce two brands of products in the current market. One is low-alcohol wine, which is about 38 degrees. This is an ordinary wine. Banquets and shops have the most demand, we can name it "Xi" wine, with a red trademark and red packaging, it looks festive, as long as we publicize it well, we will be well-known, not to mention anything else, just get married , Birthday celebrations far exceed our production capacity."
Liu Fudeng smiled and said: "Okay. If your plan is successful, son, we can revive the winery just like this. Not to mention 24-hour production, it's almost the same. You said two brands, what is the other one? "
Liu Jian went on to say: "The other is to produce high-strength wine of 58 degrees. Now the high-strength wine is generally 52 degrees. We can distinguish it from other wines when it reaches 58 degrees. This kind of wine can be called Panshi Laojiao. We can Announced the discovery of the wine cellars of the original Manchurians, and stored some hundreds of years of cellar wine. By re-studying these cellar wines, we found the formula and can produce it. And this is exactly the reason why we bought the winery. The wine's We can go to Jingdezhen, where porcelain is produced, to make special orders for wine bottles, and ask for exclusive production for us. Even if you don’t drink alcohol, you have to let others see the wine bottle and think it is high-end wine. We produce less of this kind of wine, and we must ensure the best Good quality, best packaging, and the most expensive price in the end. We will never sell it if it is not a high-end hotel or a high-end shopping mall. Find an opportunity for Uncle Chen to do some publicity and make Panshi Laojiao our city. I believe that special wine for hospitality can not only bring us high profits, but also improve the value of our brand, so that everyone will think that the wine produced by our winery is good wine, which has a long history and has been handed down. Our brand value can also drive the sales of our low-alcohol wine."
Liu Fu didn't know what to say for a while. He was shocked by Liu Jian's thoughts. Is this really his son who couldn't even pass the entrance examination of a key high school? How come there are so many ideas, some things I have never heard of, I glanced at my wife at the side.
Liu Fu remembered what Liu's mother said last night: "Xiao Jian may be born to do business, and he may not be able to go to school, but it is absolutely fine to be a big boss."
At that time, Liu Fu thought that his wife was a self-proclaimed wife selling melons, but now he felt that what his wife said was too true. Perhaps the one who knew Liu Jian best was her mother.
Liu Jian went on to say: "Dad, we need to register the new wine name as soon as possible, and then publish the trademark. UU Read Book www.uukanshu.com these are the first things to do, and if the wine bottle is made in Jingdezhen, you need it now Let's go. Regarding the wine bottle, I drew a sketch by myself. You can take it to the master over there to see if it can be produced. But Dad, there are too many porcelain factories in Jingdezhen. We would rather spend more money than find For a factory with good quality and reputation, we are looking for a long-term cooperation partner, and price is not the most important factor.
Liu Fu nodded and said: "Well, the name of the wine will be changed according to what you said, but the matter of the old cellar, since it is going to be a show, I will do it completely. I will find a few people to operate it and make a wine cellar. Xiaojian Sales If you are short of someone, go and recruit, your mother and I will fully support you."
Liu Jian nodded in agreement and said, "Dad, I need to recruit a few more salesmen. I will use performance as the standard, and we will eliminate those who fail. Before taking up the job, I will conduct a training for them. I plan to focus on young people as salesmen. .Young people are energetic, motivated, and they have the spirit of fighting. Older people are not good in this respect.”
Liu Fu asked worriedly: "Is it okay if they are all young people? Will there be no problems if they are inexperienced?"
Liu Jian shook his head and said: "I would rather find some young people to cultivate slowly than recruit old people. Problems can be solved, and there is no experience to accumulate, but if there is no energy, there is no way to cultivate. Our factory has to start again. What is needed is vigor, confidence, and vigor. If there is no vigorous vigor, how can we talk about development and change if we are lifeless all day long."
Liu Fu nodded and said, "Okay, let's do this."
Liu's mother said: "Xiaojian, it's okay, you go back to school first, don't skip classes all day, your dad and I don't have time to take care of your studies now, you take care of it yourself. Don't ask your parents someday , we don't want to listen to the teacher's lectures, we have listened to enough in the three years of junior high school."
