Dominate the Super Bowl-Chapter 1541 - 1540: Ambition Ablaze

Ambitious!

Li Wei made no attempt to hide his grand plan, which could even rival the NFL’s official global promotion plan, aligning his own ambitions with those of the entire League. It’s far beyond mere astonishment and shock.

On the surface, Haas remained calm, but internally he was shaken to the core.

Haas stared quietly at Li Wei, "This is a very large plan."

Li Wei, "I know. So, I am inviting Mercedes-Benz to join this great plan, to accomplish a feat that will amaze everyone."

Haas: ...

Unexpected, very unexpected, it was not until now that Haas truly saw Li Wei in a new light.

Generally speaking, when someone devises such a wild, grand, astonishing plan, they tend to get swept up in the grandeur of standing at a historic crossroads, naturally taking credit for themselves.

Just as Caesar’s famous saying: I came, I saw, I conquered.

Boldness exudes!

However, Li Wei did not.

Upon closer inspection, Li Wei’s words—inviting, collaborating—placed himself and Mercedes-Benz on equal footing, even willing to share the credit and spotlight with Mercedes-Benz—

A surge of emotion.

Even someone as cool and rational as Haas couldn’t help but feel invigorated.

More importantly, why do major brands go crazy sponsoring stadiums or events?

Ultimately, it’s about the advertising effect, truly allowing the brand to penetrate people’s lives, and title sponsorship is undoubtedly the most impactful.

Now, Li Wei played to Mercedes-Benz’s preferences, hitting the nail on the head.

The heart thumped wildly, an overwhelming roar echoed in the ears.

Haas applied the brakes, struggling to regain control, constantly reminding himself, they were not discussing a one or two billion US Dollar project, it could potentially exceed ten billion; impulsive and reckless emotions were the least needed.

Haas, "Why Mercedes-Benz?"

Li Wei was not surprised, "If I said, because I like Mercedes-Benz, would you believe me?"

Even in such a tense and crucial moment, Li Wei still had room for jokes.

Unfortunately, Haas was not buying it.

Li Wei spread his hands, revealing an expression of resignation, "But that’s the truth."

"Our cooperation has always been very pleasant, and I believe our values align, so every time there was a situation, you stood by me, which is undoubtedly very important."

"Of course, that’s not all."

"I believe Mercedes-Benz is the most suitable brand for the training camp title, I need you, and you need me, our collaboration is a match made in heaven."

"You’ve already named a stadium in New Orleans, but that’s clearly not enough. Imagine, when people first encounter Football, when people re-explore Football, when Football enters the lives of ordinary people in different ways, Mercedes-Benz is among them."

"Mercedes-Benz Li Wei Training Camp."

"Undoubtedly, this is a moment of disruption, just as your vehicles penetrate every aspect of life, now you will also fill a crucial gap in everyday life."

"I believe Mercedes-Benz can see this without my reminder."

Calmly, the topic was handed over to Haas again, Li Wei’s eyes bright and focused on Haas.

Haas remained expressionless, raising doubts about the extent of his facial nerve paralysis, "Indeed. I can see, this is truly a great opportunity."

Li Wei struck while the iron was hot, "But?"

Haas stared blankly at Li Wei, their gazes intertwined, neither denying, "But," Haas could see the smile in Li Wei’s eyes, a mischievous joy, even in such tense situations, Li Wei remained completely relaxed, one had to admire, "Why Mercedes-Benz?"

Unaffected, Haas posed the same question again, aggressively.

But this time, Haas elaborated.

"I mean, why not other brands? I believe if you appear to endorse, there are countless companies willing to personally write a check."

Li Wei spread his hands, "But Mercedes-Benz isn’t one of them."

Those eyes, bright and candidly staring at Haas, showed no sign of retreat.

Haas, "More precisely, what about Nike?"

Li Wei replied directly, "I didn’t ask them."

Haas patiently waited for the follow-up.

Li Wei, "Firstly, they aren’t interested; their marketing strategy is to build their own brand, rather than spending time sponsoring other venues or training camps, they prefer to establish a space exclusively theirs."

"Like the LeBron James Museum."

Just last year, soon after Nike signed with Li Wei, LeBron James was evidently dissatisfied with the special treatment Nike gave Li Wei. Subsequently, both sides reached an agreement where Nike would create a whole new brand for LeBron James. 𝒻𝘳𝘦𝘦𝘸ℯ𝒷𝘯𝘰𝑣ℯ𝑙.𝘤𝑜𝘮

This includes a comprehensive building, containing state-of-the-art training research facilities and the publicly accessible LeBron James Museum—

This is a privilege even Jordan didn’t receive.

Haas was expressionless, "Clearly, he’s not worth it. Nike might as well build a Li Wei Museum."

Li Wei laughed outright, "Look, my relationship with Nike is not that close either."

"Secondly, I also don’t want to be tied with Nike, because Nike is a sports brand. If the training camp is co-branded with Nike, people would easily misunderstand it as a subsidiary of Nike, then other brands’ sponsored players might not consider our training camp—

Even if that’s not our intent."

"But such misunderstanding isn’t beneficial for the training camp’s marketing and promotion."

Haas rarely raised an eyebrow, seemingly showing some emotion, "So, is this mutual dislike?"

Li Wei, "Haha, another form of mutual pursuit."

The atmosphere instantly lightened.

"Don’t get me wrong, I appreciate Nike; there haven’t been any issues in our partnership. I still hope to convince Nike to sponsor the equipment for the training camp, but the naming rights are unrelated to them, Mercedes-Benz is my first and only choice."

Haas stared into Li Wei’s eyes, without saying a word.

Li Wei comprehended, "You must think I say this to every brand representative, and Mercedes-Benz might be the 101st target."

Haas, "Not quite, maybe...third?"

Li Wei showed some interest, "Oh? It seems Mr. Haas does have other choices in mind. The first one is Nike, then who’s the second?"

Haas was caught off guard, not expecting Li Wei would pull a surprise move, instantly turning the tables, but Haas’s usual poker face showed no emotion; amidst the panic, he still managed to control himself barely.

Li Wei decided not to pursue further upon seeing a trace of wavering in Haas’s eyes, shifted the conversation, and brought the topic back.

"But this time, Mr. Haas guessed wrong, Mercedes-Benz is indeed the top choice, you are my first face-to-face sponsor negotiation partner, because I believe we will be perfect partners."

"Mr. Haas, what do you say?"