Becoming Rich with Daily Scavenging APP-Chapter 550: See You on the Highway

This time, the marketing campaign by Li Xiang really went overboard.

While Chen Long hasn’t counterattacked yet, the netizens watching for fun have already started creating content.

Chen Long: If you have guts, come to the highway. I don’t believe it!

Someone replied under this comment: When they reach the highway, Chen Long’s driver might just think the opponent is a speed bump.

Another onlooker said directly: Let the boss of Chen Long and the boss of Li Xiang sit in their cars and crash again. Not only to see who is better, but also to determine life and death.

"This is really hilarious."

Chen Yiyang talked about this matter on the phone with Zhao Feipeng, saying, "Li Xiang really chose the wrong opponent for this test. There wouldn’t be any big problem with the materials of any popular domestic truck; it would’ve been better if he had chosen a foreign truck for the crash test."

"Why is that?" Zhao Feipeng didn’t understand what Chen Yiyang meant. "Why wouldn’t domestic trucks cut corners?"

"Because for trucks, cutting corners means a decrease in performance, and a decrease in performance means they can’t overload or will easily have issues from prolonged overloading.

In the domestic transport industry, which truck doesn’t overload!"

"I completely forgot about that." Zhao Feipeng understood why Chen Yiyang would say that.

In the automotive industry, the truck sector is definitely among the best in terms of materials used.

Because most trucks in actual operation will overload by one or even two times.

In this scenario, various truck brands go to great lengths to ensure their materials are solid, fearing that overloading might cause quality issues.

A truck that can’t be overloaded won’t sell in the domestic market.

For example, a certain Japanese auto brand selling trucks domestically limited the load capacity, going to idle when overloaded, so even during the glory years of Japanese car brands, they didn’t sell well here.

The farce by Li Xiang this time earned Yiyang Automobile, which made honest promotional videos, some goodwill.

But whether this goodwill will be converted into orders, Chen Yiyang isn’t sure.

After handling Yiyang Automobile, Jiang City from Kuxing called Chen Yiyang about the recent situation in the milk tea and coffee industry.

"Starbucks can’t keep it going in Huaxia; they’ve valued their Huaxia business at 9 billion US Dollars, intending to sell it."

"Wow, is Starbucks really selling?"

Chen Yiyang hadn’t paid attention to the milk tea and coffee field for a while, and didn’t expect that Starbucks, always positioning itself as high-end, can’t keep it going now.

Actually, not only is Starbucks in the coffee field selling, but Haagen-Dazs, a high-end brand in the ice cream field, is also preparing to sell its Huaxia business and leave.

Previously, Chen Yiyang introduced affordable ice cream that not only defeated Zhongxue Gao, which tried to upscale, in the public opinion battle, but also severely impacted the original high-end Haagen-Dazs.

In many countries, the only reason high-end brands can survive is because the local industry and supply chain are not developed, making it difficult for low-end brands to operate systematically and unable to significantly outprice high-end brands.

But the domestic supply chain is too advanced, with various companies continuously optimizing supply chain and leveraging advanced industrial production capabilities to reduce costs.

This has widened the price gap between high-end and low-end brands, but from a usage experience perspective, the difference is smaller than the price difference.

In this scenario, especially in the food industry, high-end brands naturally can’t sustain.

After all, the price doesn’t match the experience, relying solely on niche market preferences hardly supports a big company.

If Haagen-Dazs’s departure is due to overall industry issues.

Starbucks’s departure is purely because it was played to death by the joint effort of Kuxing and Mishu Ice City in marketing.

In recent public opinion and trending topics, Kuxing and Mishu have held an absolute dominant position, while Starbucks, which should have been the most willing to spend money on marketing, only appeared when mocking Shanghai people in fights.

This has led to Starbucks being unable to attract new users through marketing, while its old users are drawn away by the low-priced milk tea and coffee activities sparked by the flash sales.

Faced with this situation, Starbucks obviously felt despair.

Hence, the parent company behind it plans to sell the business and leave Huaxia while the Starbucks brand still has some value.

"Mr. Chen." Jiang City said. "Should we at Kuxing talk to Starbucks about taking it over? 𝑓𝑟𝑒𝘦𝓌𝑒𝑏𝑛𝑜𝘷𝑒𝘭.𝒸𝘰𝑚

Though Kuxing is currently operating in the low-end, it has already revitalized the supply of raw materials. If we take over Starbucks, the operating costs would be much lower, and by slightly reducing prices, Kuxing could gain a foothold in the high-end market."

"I don’t think it’s necessary at all." Chen Yiyang declined Jiang City’s proposal.

"If Starbucks is taken over by another foreign-funded entity in the future, it might still survive in some cities relying on niche preferences.

Of course, scale will inevitably decline significantly. But if Kuxing takes over, it would damage both Starbucks’s and Kuxing’s image."

Chen Yiyang is too familiar with the manners of those niche groups domestically.

When membership-based supermarkets bring in domestic brand cheap items to sell, they say there’s no value and accuse them of being profit-driven, claiming it’s because they changed to domestic managers.

But they don’t consider that even if all foreigners are noble, don’t they also make money?

To make money, one must find ways to sell things with high kickbacks and high profits.

Getting domestic people as bosses is just to have a scapegoat to throw the pot after the fact.

If Kuxing took over Starbucks, even without making any changes, those niche Starbucks fans would believe Kuxing changed Starbucks’s formula, switched to cheaper raw materials, making Starbucks less tasty than before.

Chen Yiyang has no interest in spending money to give himself a heap of trouble.

Naturally, he wouldn’t have any idea about Starbucks.

After sending Jiang City away.

A long unseen Tengxu executive, Wu Changxun, came to Lin’an and arranged to meet with Chen Yiyang.

Chen Yiyang recently has been too lazy to go out, so he arranged to meet Wu Changxun at home.

"Coming to Lin’an can’t be for tourism, right?" Chen Yiyang hadn’t seen Wu Changxun for a long time.

Mainly because after the flash sales war and the automotive industry battles started.

Chen Yiyang had a somewhat awkward relationship with Tengxu.

Because the competitors in these two fields have all had large-scale investment from Tengxu.

Wu Changxun took the initiative to reduce meetings with Chen Yiyang probably also to avoid suspicion.

So this time Wu Changxun proactively reached out, and Chen Yiyang assumed he definitely needed help from him.

"There’s a troublesome matter for which I need someone to help." Wu Changxun said embarrassingly, "But it’s a personal request, nothing official."