After Marrying the Officer-Chapter 1158 - 64
Upon hearing Qian Qianqian’s words, Meng Xingmang nodded and said, "If the TV series becomes a hit, it’s not a loss-making deal, but..."
"Chuyi, if the movie we place our products in is not good and doesn’t have many viewers, wouldn’t our money just go down the drain?" Meng Xingmang raised a concern.
It has to be said that Meng Xingmang’s question was very constructive.
Nowadays, every company, every manufacturer, sets aside a large amount of funds specifically for advertising and promotion.
Even so, that big investment might end up with no returns whatsoever.
However, Xia Chuyi is someone who came back from a rebirth.
So, she might not know which movies didn’t become popular over the years, but she certainly knew which did, and which became super hits.
"Rest assured, I have my strategies in mind regarding this," Xia Chuyi said, then started considering that it might be time for her to visit the Beijing Film Factory.
Because, if she remembered correctly, in these recent couple of years, the Beijing Film Factory made a movie reflecting the life of an ordinary family in old Beijing called "Struggle."
The plot of this movie tells how the protagonist’s family became wealthy by running a small business.
In terms of era, this movie was made by the Beijing Film to encourage people to engage in business.
So Xia Chuyi recalled that while this movie didn’t become a classic hit, it did cause a small stir by giving people the dream of becoming wealthy.
By placing her store "Youwei" into such a movie,
Xia Chuyi’s shop could receive ample promotion.
It also effectively prevented her product integration from ruining the plots of other classic movies.
So why did Xia Chuyi decide to place her product in a movie instead of a TV series?
The reason is simple. At that time, not many households owned a television.
However, many people carried film projectors around China, charging ten or twenty cents to screen movies in open spaces.
After making the decision, Xia Chuyi went directly to the Beijing Film Factory.
"What? Product placement? No way, no way!" The people at Beijing Film, who were all salaried government employees, felt she was trying to bully them with money when she mentioned product placement, which displeased the director greatly.
Xia Chuyi, however, remained very amiable, saying to the director, "Director, how about you come and inspect our shop?"
"Perhaps my shop is particularly suitable for your movie shoot!"
Seeing Xia Chuyi’s sincerity, the director reluctantly agreed to inspect "Youwei."
Once he arrived at "Youwei" and tasted its flavors, the director gave a thumbs-up.
However, he worried that accepting money for product placement would make others see him as mercenary.
Then, Xia Chuyi promised, "Director, as long as you agree to the placement, ’Youwei’ will provide the crew with braised pork rice every day during filming!"
With that condition, the director immediately agreed with pleasure.
"Alright, it’s settled then!"
Thus, Xia Chuyi’s "Youwei" was confirmed to be placed into the movie "Struggle."
Interestingly, during the filming, the crew next door watched the "Struggle" crew eating braised pork rice every day and couldn’t help but feel envious.
Then, the director of the neighboring crew approached Xia Chuyi, saying he agreed to help her with product placement, in exchange for her providing braised pork rice for their crew as well.
