Matt questioned for a moment, almost thinking that this was the real event. {See the latest chapter, please go to: ww.Weu} "Le &gt; Wen" novel www.し
But looking up, and then seeing the huge billboard directly above Times Square again, Jake Gyllenhaal's face was unmistakable, he obviously couldn't be the lost child; and Jessica Alba as a Famous new TV star, but also a familiar actor. Well, this means—this is indeed one of the "acquired" propaganda methods.
Matt couldn't help but gasped, and looked at the black mother again. He immediately understood that this was not just a simple parade propaganda. In fact, many of these people in front of him should be extras— At least stage actors, amateur actors, etc. with acting/desire.
The purpose of this move is obviously to magnify the sense of reality to infinity, but at the same time, because of the existence of billboards in Times Square, it reminds people that the real answer is hidden in "the day after tomorrow". This can be called the pinnacle representative of soft advertisements. It is not only clever, but also unimaginable to use the implanted virus strategy to let people into the story in advance!
Matt's first reaction was, when did 20th Century Fox get so smart? If 20th Century Fox had been so smart, they wouldn't have been pushed to where they are now; if 20th Century Fox had been so smart, they wouldn't have made "Titanic" a hit at the box office without making a profit On the contrary, it has retreated steadily; if 20th Century Fox was so smart, they would not be at the bottom of the eight major Hollywood film companies.
So, what happened this time?
From the brewing of the greenhouse effect to the detonation of the Super Bowl, from the foreshadowing of trailers and posters to the stimulation of the collision of the two parades today, the publicity methods maximized their effects almost quietly. The most important thing is that good steel is used wisely, and the promotional expenses are concentrated on the Super Bowl advertising space and Times Square billboards. Just two fees have created unimaginable repercussions.
Matt had to sigh that the propaganda department of 20th Century Fox really recruited a master this time.
In contrast, "Troy" has been overwhelmingly publicized in the past two months. It's more like self-entertainment inside Hollywood, which seems to be lively and vigorous publicity. But it seems to happen in another world, and it is impossible to really awaken people's inner identification with "Troy"—everyone knows that the movie "Troy" is about to be released, but how many people will walk into the cinema? And how many people will feel the desire to watch "Troy"? This is unknowable.
But looking at "The Day After Tomorrow", Matt is sure that environmental enthusiasts will flock to the cinema to express their support for this movie; Cinema, looking for the ending of "Three Missing Children". There was a resonance between the movie and the audience. More interaction has been generated, and the audience has been brought into the story created by "the day after tomorrow" half a year ago.
Smart, wise, sharp!
At this time, Matt noticed a detail again, promoting the three children on the billboard: two boys and one girl, two white and one black. He could even imagine that the three children represented the middle class and the poor class respectively. In other words, "The Day After Tomorrow" has paid attention to political correctness during the casting process. While avoiding various discrimination possibilities, audiences from all walks of life and groups are also taken into consideration to further maximize the influence of the film.
Even if Matt isn't a Hollywood insider. He had to applaud this publicity planner. Relying on his years of keen analysis of securities and the overall situation, the planner standing behind this is definitely a wise man, and at the same time he has a good understanding of the target group of the movie and the market's response. In-depth research, at least more than ten years of research in the film market!
If Matt knew the truth—the person behind the huge publicity plan of "The Day After Tomorrow" was Lance, and it was Lance from the beginning to the end, and all the publicity strategies were planned by Lance alone, then Matt would probably be jaw-dropping. Dislocated because his guesses were all wrong.
This moment. Such was the feeling inside Twentieth Century Fox: shock, shock. Still shocked!
The executives who had originally dismissed Lance's publicity plan looked at the major news pages on May 4th almost dumbfounded. Not only were their glasses shattered, but even their jaws were dislocated so that they almost fell to the ground. They didn't even have time to feel the shame in their hearts, but they were completely stunned by the unbelievable huge publicity effect before them.
The two parades on May 3 lasted a full six hours. The number of parades in Rockefeller Plaza reached 8,000, while Times Square also attracted more than 3,000 spectators to stay for a long time. What's even more frightening is that almost all the media in New York poured out, and more than 400 companies, large and small, flocked to interview the two parades for the first time—because they originally thought it was a real social event. It was discovered after the scene that this was actually just a movie promotion. Many media shouted that they had been fooled, but after reacting, everyone focused their attention on the culprit: the crew of "The Day After Tomorrow".
So, today, sixty-three newspapers, including "New York Times", "Washington Post", "Wall Street Journal", "Los Angeles Times", "San Francisco Chronicle", "USA Today" and so on, have launched two demonstrations The scene was used as the headline on the front page and related reports were carried out. It was the most consistent day of headlines in more than a year since the United States declared war on Iraq last year.
Almost all the media are paying attention to this incident, not only because the problem of the greenhouse effect has reached its peak in recent weeks, and the voices of protests have been overwhelming; They couldn't tell the difference between the movie and the reality, and they all began to accuse the government of inaction, but the loss of the three children was not taken seriously at all; moreover, because the publicity plan of "The Day After Tomorrow" firmly linked the virtual and the real, the powerful The sense of substitution makes it impossible for people to ignore the existence of "the day after tomorrow". This movie has quietly become the hottest focus in the market.
Some people are discussing the end of the world caused by the greenhouse effect, some are discussing the government's contempt and inaction on the greenhouse effect, some are discussing the importance of family when the end of the world comes, some are discussing the rescue of three lost children, some are discussing The horror and disaster of the end of the world, some are discussing the filth and ugliness of the government, some are discussing the interaction effect between the Internet and reality, some are discussing the ingenuity of movie propaganda methods, some are discussing the collapse of the mother after the child is lost...
Everywhere, discussions about "the day after tomorrow" are almost ubiquitous.
The topic of the greenhouse effect that began to rise again in September last year, after half a year of brewing, and after the catalysis of the Super Bowl, finally ushered in a big explosion in early May, from the United States to the United Kingdom, from Germany to Brazil, from China/China to South Africa, The dangers of the greenhouse effect are being discussed all over the world, and those environmentalists' support for "the day after tomorrow" reached its peak, especially after the two marches on May 3rd.
The trailers and posters that have been released successively since February, after three months of subtle precipitation, finally ushered in the peak in Times Square on May 3rd. The insignificance of human beings in the face of the apocalyptic disaster and the greatness of family affection formed a sharp contrast , with tragic heroism in the face of disaster, and a strong rise—this time not to save mankind or the earth, but just to save his own children.
The greenhouse effect leads to the end of the world, the end of the world leads to the separation of wives and children, and the separation of wives and children leads to the extinction of human beings... This vicious circle is intertwined in a chaotic and complicated manner, which makes people fear the end of the world and the inaction of the government. Rejection, nostalgia for family affection and love are all mixed together, all pinned on "the day after tomorrow", and completely exploded.
The two parades on May 3 echoed, promoted and complemented each other, which not only increased the authenticity and influence, but also increased the pain of sympathy.
So, a miracle happened.
Mark Gordon looked at the more than one hundred newspapers stacked on the desk, the entire desk was covered with layers of layers, and the original color of the desktop could not be seen at all, only the thick pages of the newspaper The teeth are intertwined, and these newspapers are all discussing the two parades yesterday, all are discussing the disaster caused by the greenhouse effect, and all are discussing the movie "The Day After Tomorrow".
Even though the facts were right in front of his eyes, Mark still couldn't believe it. When Lance put the entire publicity plan on his desk, his first reaction was "overreach and arrogance". He and Lance had a fierce dispute, but Lance did not budge. He even persuaded him to adopt this incredible crazy publicity strategy by betting on 10% of the box office dividend.
Mark originally comforted himself ~www.novelbuddy.com~ This publicity strategy only cost him eight million dollars—less than one-third of "Troy", which really couldn't be more economical. That's the only good thing. If the board wanted to blame him, he'd bring it on for that reason. Relying on this belief, Mark stood up for Lance in front of the board of directors, and survived four rounds of bombardment accusations—seeing the overwhelming publicity of "Troy", everyone was confused.
However, after gritting his teeth and persevering, Mark ushered in an unprecedented hearty victory. This was not only the most successful promotion in the history of 20th Century Fox, it could even be said to be one of the most successful promotions in Hollywood history. Although the effect of publicity still depends on the box office data, but at this moment, Mark looked at the dumbfounded faces in front of him, but he felt an indescribable sense of accomplishment.
Mark straightened his back and stood up, buttoning his suit slowly, trying to maintain a calm and elegant tone, and said, "Gentlemen, let us expect more from Thursday's premiere." Let's go." After finishing speaking, Mark left the meeting room calmly, leaving only the stunned and quiet of the whole room.
There was no sound. (To be continued.)
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Chapter 199 eye focus

Matt questioned for a moment, almost thinking that this was the real event. {See the latest chapter, please go to: ww.Weu} "Le Wen" novel www.し But looking up, and then seeing the huge billboard directly above Times Square again, Jake Gyllenhaal's face was unmistakable, he obviously couldn't be the lost child; and Jessica Alba as a Famous new TV star, but also a familiar actor. Well, this means—this is indeed one of the "acquired" propaganda methods. Matt couldn't help but gasped, and looked at...

MTL - Movie Master

Chapter 199 eye focus

MTL - Movie Master - Chapter 199 eye focus