PREVIEW

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Of course, this didn't interfere with the current pace of game development—everyone continued with their usual work. The campaign was primarily handled by the business and marketing departments.

Only Belred, head of the Battle.net platform, and the heads of console and handheld game sales needed to remain actively involved, since all promotions would be based on those platforms.

Initial promotions focused on which games would be part of the sale. All first-party titles from G ...

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