PREVIEW

... t saw a noticeable increase in sales revenue.

This was the result of the newly expanded player base—a direct feedback loop from the street promotion campaign.

This large-scale ground promotion had proven to be quite successful.

However, it also came with its downsides—mainly, a very high cost.

Just this one global campaign cost over $300 million.

That kind of money could have funded a top-tier game like GTA V.

While $300 million brought in several ...

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