PREVIEW
... ture, and she couldn’t help but be moved.
Qinglan Cosmetics was constrained by its initial brand positioning and had always hovered in the low-end market. Sales were there, but profits had always been relatively low. Liu Jiayao had always wanted to lead Qinglan Cosmetics into the mid-end market, but was limited by sales channels, as well as the initial positioning image that had already formed in consumers’ minds. Of course, a critical issue was also financial strength—Liu Jiayao’s idea ...
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