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... ining from scratch what brand positioning was or which were marketing strategies. Talking about these things then would not only be incomplete but also likely to confuse them thoroughly, leaving them without a clue as to what should actually be done.

She could only use the simplest, most straightforward and safest method to solve the problem—she took full command and then used facts as the basis to clarify the pros and cons for them.

At times, all-member participatory decision-ma ...

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