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... portant difference between a customer and a merchant.

That was basically, the customer approached the merchant with trust, but the merchant approached the customer with distrust.

Most customers who simply wanted to buy goods didn't consider things in detail. They bought the goods based on feelings, and wouldnt care even if the price was a bit high, or even if there was an obvious trick in how the product was being advertised. Even if they noticed it, they would talk it out in mod ...

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