My Lady Always Lacks Ambition - Chapter 278 - 277: She’s Worse Than a God Stick When It Comes to Making Money

Xu Cun, who was reborn in 1977, started from Xiangjiang and built a global entertainment empire step by step.

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- Description from novelbuddy

Some say reincarnation is a blessing, but for me, it's a dreadful curse. Cursed with endless reincarnation, I've been reborn as a villain 137 times. And all 137 times, I've been toyed with and killed by heroes who are far more cruel than the said villains... If I can't win no matter what I do, then I'll crush those so-called heroes at their very roots. - Quality Fan Translations, Made by Fans for the Fans - Villain Takes Over The Academy

When a terminally ill young man awakens in the world of his favorite childhood game, he realizes he isn’t the protagonist, the destined hero, or even a major side character. Instead, he has become an extra—a disowned noble barely clinging to relevance in a world where strength determines everything. Worse, his fate in the game was to die an early, meaningless death.Armed with only his knowledge of the game’s storyline and a common system that tracks his stats and skills, he is determined to survive. But mere survival isn’t enough. He remembers a hidden easter egg from a long-forgotten anime collaboration: the Mangekyō Sharingan—a power limited by game mechanics but unrestricted in reality.With Kamui as his trump card, he walks the fine line between fate and freedom, seizing power from the shadows while avoiding suspicion. As the protagonist and his allies battle against demons and unravel the game’s grand destiny, he secretly builds his own strength—manipulating events, mastering forgotten arts, and even forging ties with villainous factions.Will he remain a footnote in history, or will he carve his own legend in a world that was never meant to be his?

In short, MC inadvertently created a world, but as the creator of the world, he did not know the world at all. He should have lived here like a fish in the sea with some plug-ins that MCs always have. But now he is even stumped by the bugs in the instant world. Luckily, in this world he has found his shadow guard, or his lover? So the daily adventure is getting not so boring…

- Description from Novelupdates