My beautiful CEO - Chapter 2218

He was able to repeatedly reincarnate due to the effect of the Nine Lives Reincarnation Spell, which allowed him to have nine lives. After defeating the Hell-Blood Demon who drove the entire murim to chaos, the patriarchs of the Seven Great Clans betrayed him and killed him. Following that, he was reincarnated for the ninth time as Baek Mu-Gun. Now, his last journey across murim begins.

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This is the story of an orphan, Lu Shu. He is not any regular orphan, but a metahuman experiencing the changes in himself, his country and the world during the dawn of the magical era. Watch as Lu Shu embarks on a journey to hone his peculiar abilities together with his sister, the adorable and charismatic Lu Xiaoyu. Along the way, they’ll encounter supernatural events, obstacles and even the most powerful people in their country. How will Lu Shu make the best of his abilities and oust his never-ending list of rivals and opponents?

[Infinite Regression Genre] In any fantasy novel, regression is a guaranteed cheat key!What if it’s the ability of [Infinite Regression]?There’d be no need to worry about any bad endings. After all, the protagonist would eventually reach a happy ending.“Cheat key, my foot.”I tried it myself just to find out otherwise.The myths of regressors’ success depicted in all those novels are actually fake…It was all just vile propaganda!“This run is doomed too.”This is not a story of success; it’s a tale on the aftermath of failures.Thus begins the heartfelt documentary of a man with 1183 runs of experience!Writer: UndertakerEditor: Oh Dok-seo

“I curse you to never die in peace!”

Thus, Shang Ke started a never-ending (forced) cycle of constantly throwing away his miserable life.

He would always show himself as a martyr while letting others cry over his death.

It was because of a woman’s curse that Shang Ke was hit by a car and turned into a human vegetable. This led to him becoming bound by an unlucky system in which he was cursed to die. The most unfortunate part was that he never cheated on anyone’s feelings. The reason for why he was cursed by a woman was because of a guy named Qi Chen. Qi Chen was a ladies man, and he would always use Shang Ke as an excuse to break up with any woman that he was with. As a result, Shang Ke was always blamed for the breakups. Since then, the main character could only be forced to cross into different worlds. He would thus experience for himself, the hero’s “thrill”.

- Description from Novelupdates