Guild Wars - Chapter 1177: Radiant Lineage!

When Simon dies, it turns out there's more to combat than lightning reflexes with his controller, and the path to becoming a hero is more brutal than he can imagine as he descends into The Pit. Death after Death is a dark, time loop/Isesaki story with roguelike elements, that explores some of the common tropes in a different light.

Reincarnated into a land of cultivation, Yuan Zhou uses his Earth knowledge and assumptions to become a genius under the heavens for both business and cultivation. However, he walks the path of defiance, exceeding all rational cultivation bounds. His business ideas struggle against the stagnant culture that pervades the land, but the things he doesn't lack are his drive for immortality and power.

The hero who was killed by the demon king ended up reincarnated as the son of the one who killed him! Thus began the life of the hero who donned in the mask of the ideal demon prince to topple his own kingdom while doing his best to prevent anyone from discovering his identity―― But to do that and blend into the demon tribe society, he had to kill his former comrades. Nevertheless, to become stronger, to save humanity, he had to walk through all kinds of paths of carnage! This is the tale of the demon race’s fake prince destroying his own kingdom.

O Hero, Trample Those Who You Should Protect!

TN: Most part of the other character in the novel is depicted from a non-human perspective so expect something that is completely different from the common sense of human.

Wealthy, powerful and handsome; Gu Jingze is the cream of the crop in the entire country. Every guy wants to be him and every girl wants to be with him. His life is perfect… except that he has one tiny secret that keeps him from getting close to any woman—apparent impotency.