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Chapter 603 – Medical Plaster strategy
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Chapter 605 – Partnership with Quanjude Part 2 of 2
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... e also trying to damage their branding. The concept of Band-aid = Plasters which they built over the years was shredded to pieces.
But luckily for Band-aid, their brand’s influences were not easily removed from the consumers’ minds. They do not even need to do market research to know that their plasters were still the first choice of consumers.
But little do they know that the village market segment which they had been trying to develop was taken over by Bing City Pharmac ...
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