PREVIEW

... an Olympic gold medal representing their nation holds unquestionably higher social status and influence domestically than a boxer who has won world championships from any of the four major organizations.

This is the difference between Xiong Chaozhong and Zou Shiming, both of whom are world champions in lower weight classes, yet Zou Shiming is known by tens of times more people than Xiong Chaozhong.

In terms of earnings as well, Olympic champions make more money through endorsemen ...

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