"I’ll do it! I already announced the ad yesterday. If I don’t show up, everyone will call you a scammer!" Luofeng said. "By the way, are you planning a prize draw during the New Year?"

Liu Hanyan shook her head. "No, according to the plan, the prize draw won’t be arranged until after the Spring Festival."

"Then let’s go big with today’s prize draw!" Luofeng laughed.

"Big King, keep your cool! If we go too big, we can’t break even!" Liu Hanyan warned. "You know, setting up two grand prizes and a bunch of smaller ones is an easy way to make money. But too many grand prizes and too few smaller ones might bring in the numbers, but it’s mostly going to be at a loss!"

Luofeng considered it. This task involved profitability, so he really had to consider her suggestion.

"So how should we arrange the rewards?" Luofeng asked.

"The first prize is RMB 880,000. It looks almost the same as a million, but with the current revenue split, we can reduce our cash flow pressure by about RMB 200,000. The second prize will be RMB 300,000, and there will be only one such prize. In the penultimate round, the second prize will be the highlight. Of course, the final round’s highlight should be the first prize, with no need for a second prize, thus saving one reward slot!"

Luofeng helplessly shook his head.

This Little Fairy, Luofeng mused, she really has done her research. She understood all the details so thoroughly.

Soon, at 7:50 PM, Luofeng logged into his account. He had renewed his Emperor subscription thirty times yesterday. He had 990,000 Gold Bean Coupons in his account, and these coupons were valid for three months. Luofeng started sending Treasure Maps to Liu Hanyan.

A series of banners quickly appeared in the Live Streaming Room. Treasure Maps are the most expensive gifts, and each time one is donated, the platform broadcasts an announcement. So, it wasn’t long before people followed the link and flooded in. The VIP count jumped to 200,000 in no time.

"Damn it! Is that guy really back?"

"Congratulations to Million Brother on his return!"

"I thought Million Brother had checked into a sanatorium!"

"If he can splash cash, it means he isn’t squeezed dry yet!"

"Which ’squeezed dry’ are you talking about?"

"I can’t wait for today’s prize draw!"

Luofeng didn’t read the bullet screen comments. Instead, he addressed everyone directly, "Today I’m subbing for Little Bear, so let me start with today’s perks! Although the perks have increased, all the rules were set by Little Bear. Don’t ask why—Little Bear is right beside me. If I break the rules, Little Bear bites."

And how does Little Bear bite? Well, Luofeng added, let’s just say you might want to familiarize yourselves with the Billion Descendants Prop Card.

"Damn! That was unexpectedly slick! Almost threw my old back out!"

"An open move is easy to dodge, but a stealthy flirtation is hard to guard against!"

"So, having money means you can do whatever you want? Even casually threaten that an animal will bite?"

"Million Brother is really Million Brother! No matter the news, I just want today’s first prize!"

"In this Live Streaming Room, could someone really make a million a month just by bringing a dog?"

"And all she supposedly does is put a book there!"

"How can you make a rich woman happy?"

Luofeng started the prize draw and said with a smile, "Trying to please a rich woman? That’s nothing compared to this prize draw. Win just one, and you can live like a tycoon for a day—go to a KTV and stay all night without singing a single note!"

"HAHAHA! Did things just get suggestive?"

"Let this bullet screen be my witness: if I win, I’m going out for a whole night and not singing a single note!"

The first round of the prize draw commenced: another grand prize of RMB 100,000 and ten lucky prizes of RMB 10,000 each. The total cost was RMB 210,000. The turnover pressure was about RMB 370,000. In just ten minutes, the turnover reached RMB 300,000. It seemed breaking even wouldn’t be an issue, and making a profit was also likely.

Indeed, that was the case. After the first round concluded, the turnover reached RMB 640,000. The profit was an astonishing RMB 150,000.

This result made Liu Hanyan, who was covering her mouth to stifle her glee, so happy she almost wanted to duck under the computer desk.

Now, why would someone get so happy they’d want to duck under a desk? Don’t even ask. If you really want to know, it’s because Luofeng’s presence today created this amazing effect. Shouldn’t Brother Feng be rewarded for that?

The second round’s prizes were still a grand prize of RMB 100,000 and another ten lucky prizes of RMB 10,000 each. This time, the turnover was even more staggering, reaching RMB 860,000. Million Brother indeed had far more clout than Little Bear. This round yielded a profit of RMB 250,000.

After two rounds of prize draws, they had already made a profit of over RMB 400,000. Incredible.

Seeing such profits, Liu Hanyan muted her mic, cheering, "Wow, Big King, we’ve made a lot of money this time."

Saying this, she kissed Luofeng’s neck. 𝒇𝒓𝙚𝒆𝔀𝓮𝓫𝒏𝓸𝙫𝓮𝓵.𝓬𝙤𝙢

Luofeng felt a tickle and nodded. "Yes. Okay, let me distribute the rewards first. Stop fussing!"

Although she had muted the mic and wasn’t on camera, kissing and all that... Could we please not? Luofeng thought. What if there’s a malfunction with the equipment? That would make big news!

The third round removed the RMB 100,000 prize and introduced a grand prize of RMB 300,000, while keeping the ten prizes of RMB 10,000. This round, the cost was RMB 400,000, with a turnover pressure of around RMB 700,000. When this prize draw concluded, the total turnover was RMB 1.13 million. This translated to a net profit of RMB 200,000.

This showed that a higher cost didn’t necessarily mean a higher profit. With a smaller cost, they had made RMB 150,000, but with a larger cost, they had only made RMB 200,000. So, Liu Hanyan’s research clearly had merit.

The final round of the prize draw began. The cost for this prize draw was quite high, nearly RMB 1 million: a first prize of RMB 880,000 and ten lucky prizes of RMB 10,000 each.

Liu Hanyan felt a bit nervous. For the first and second rounds, she was confident they would make money due to the low costs. But with this final round costing RMB 1 million, it was uncertain whether they would profit or incur a loss.

Even if we lose money, it won’t be much, that’s for sure, she thought. But still, who doesn’t want to make a profit? Then again, we’ve already made over RMB 600,000 in the first three rounds. If this part of the event loses a little, it’s still acceptable.

Ten minutes passed, and the turnover from gifts for the draw reached an astounding RMB 1.78 million. Twenty minutes in, and it surpassed RMB 2 million!

Honestly, Liu Hanyan wasn’t feeling excited; she was holding her breath, anxiously waiting for the final result. She was too nervous to feel the thrill.

In the final five minutes, the gift donations for the prize draw surged dramatically again. The final turnover soared to an incredible RMB 2.95 million.

After taxes, she would receive RMB 1.65 million, meaning this round alone generated a profit as high as RMB 650,000. Adding the profit of over RMB 600,000 from before, they had made a total of RMB 1.25 million this time.

"HAHAHA! Big King, not bad at all! We’ve made a million!" Liu Hanyan muted her mic again and excitedly threw herself into Luofeng’s arms.

Luofeng was also very pleased. Two hours of live streaming, mostly without speaking, and he had helped make over a million. For Luofeng, this wasn’t a huge sum of money, but he was happy nonetheless.

This is why it’s often said that rich people find it easy to make money, while those without find it difficult. Consider this: without the foundation Luofeng built through those initial, loss-making prize draws, could any of this have happened? Having money gives you the confidence and capital to dare anything. No money? Want to copy Luofeng’s moves? You’d better just wash up and go to bed.