"What method?"

Wu Ren’s eyes lit up.

"Don’t get involved randomly."

Gu Youtian had been disappointed by Gu Ruinian many times.

He feared that Gu Ruinian’s method would let him hit rock bottom again.

Wu Ren had a great impression of Gu Ruinian. After all, he was a student, a child student, and Wu Ren naturally had a positive view of such young people.

"Youtian, let’s first hear Ruinian’s method." Wu Ren turned to Gu Youtian, "I think Ruinian is quite smart. What if his method works?"

With Wu Ren’s support, Gu Ruinian boldly said, "Uncle Wu, Dad. We’ve tried all sorts of methods, but actually there’s one very effective method, and that’s low margin, high volume."

"What is low margin, high volume?" Wu Ren, not having done business before, didn’t understand.

But Gu Youtian understood.

He also wanted to do it, the key issue was that if they did it this way, Wu Ji’s profit wouldn’t be enough to share.

Gu Ruinian ignored Gu Youtian and continued to explain to Wu Ren, "Low margin, high volume means we lower the prices, and many people come to buy because of the low prices. When there are a lot of purchases, the overall profit increases."

Wu Ren immediately felt this was a good method.

Then lower the prices. Isn’t Jufu Supermarket attracting people by offering a 20% discount?

"We have to lower the prices even below Jufu Supermarket’s." Gu Ruinian said while taking out a piece of paper from his pocket and handing it to Wu Ren, confidently saying, "This is a list of prices for our shop’s items at Jufu Supermarket. If we set our prices slightly lower than theirs, we can attract customers."

Gu Ruinian thought it’s just a price war, right?

Although he hadn’t eaten pork, he had seen pigs run. In the world he lived in, business giants always rose by winning price wars.

Like Group X, Group Y, Group Z.

The price war’s ultimate winner takes all.

By then, they could make a significant profit, covering the initial losses.

As for whether they could beat Jufu Supermarket, he believed that if the strategy was right, it was not impossible.

Compared with Jufu Supermarket, Wu Ji is a small business and can afford to lose money. Jufu Supermarket, with such large premises and so many products, couldn’t keep undercutting prices for long.

However, he really hoped Jufu Supermarket would fight back, as that would allow him to drag Jufu Supermarket down.

Looking at the customers outside lining up at Jufu Supermarket, Gu Ruinian said, "Uncle Wu, you see, all those lining up at Jufu Supermarket for free repairs on pots and pans are people who just want bargains. If we announce the price cuts, we can surely attract customers."

Holding the list, Wu Ren said to Gu Youtian, "Ruinian is right, let’s cut prices. I can’t believe we can’t attract these bargain hunters in."

Gu Youtian frowned and said, "Lower prices will mean lower profits."

Based on his understanding of Wu Ren over the past few days, when profits were low, Wu Ren would feel the responsibility was on him, Gu Youtian.

They could lower prices, but he had to make Wu Ren understand that lowering prices could lead to losses.

Gu Ruinian said, "Dad, we can’t hesitate anymore; first lure them in. If customers don’t come in, how can they develop a shopping habit at Wu Ji? We have to get these customers used to walking into Wu Ji now."

Gu Ruinian thought that perhaps in the future, Jufu Supermarket’s customers would end up benefiting Wu Ji.

Finally, Wu Ren made up his mind and said decisively, "Alright, lower the prices. For any item in our shop that Jufu Supermarket also sells, we’ll price lower than Jufu."

Since Wu Ren said so, Gu Youtian had no objections.

In fact, Gu Youtian thought his son was right, price promotions should be used to lure in customers first.

Right now, customers don’t know about Wu Ji, so they have to let customers know Wu Ji.

But he couldn’t implement the price promotion decision himself, in case of losses, Wu Ren would blame him entirely. He just wanted Wu Ren to make the decision.

Since now it’s Wu Ren insisting on lowering prices, losses have nothing to do with him.

Gu Youtian, being experienced in business, quickly figured out how to spread the news about the price cuts.

No need to do much, just focus on the common goods customers often use.

Such as needles and threads, bowls and chopsticks, whetstones, hemp ropes...

These common items, people are familiar with and sensitive to the prices; once the prices drop, it’s easy to attract customers.

So he had the clerk shout out the prices of needles and threads, bowls and chopsticks, in the crowd...

This move indeed worked, once people heard it was cheaper than Jufu Supermarket, they were tempted to check Wu Ji out.

After all, Jufu Supermarket hadn’t opened yet, so they thought they’d take a look at Wu Ji first.

Soon, some customers turned to Wu Ji.

Gu Ruinian smiled, realizing that this opportunistic father still needed his ideas.

If Wu Ji were his to run, he would definitely use a bigger move.

The big move was that for any items bought at Wu Ji, if the same items at Jufu Supermarket were cheaper, Wu Ji would refund the difference.

With this tactic, not only would it attract all of Pingchuan County’s people, but the mere gimmick would make Wu Ji famous in Pingchuan County.

Just wait, once Wu Ji has steady business, Wu Ren will trust him more and more, by then, he can sideline Gu Youtian, and Wu Ji would be his to control.

Not for pride but for vindication, he wanted to make Gu Youtian regret underestimating him.

Seeing customers continuously flowing into Wu Ji, Wu Ren was overjoyed.

Two clerks weren’t enough. Gu Youtian ran to the back, calling Gu Fengnian, Mrs. Wei, Gu Honglian, and others to the shop to attract customers. Even the Wu Family lent a hand since better business would benefit them all.

Wu Ren praised Gu Ruinian a few times, making everyone aware that the reason customers were coming into Wu Ji was because of Gu Ruinian’s idea.

Mrs. Jia looked at Gu Ruinian with pride. She always said her younger son was smart, and it turned out to be true.

It was Qinghe Bay that stifled her younger son. Once he left Qinghe Bay, he succeeded in whatever he did.

The more Mrs. Jia thought about it, the more she believed it was the case. From birth to age ten, Gu Ruinian had been ordinary at Qinghe Bay. But leaving Qinghe Bay and going south, he suddenly became smart. Originally, everything was fine in the south until the eldest brother passed away, and the younger son returned to Qinghe Bay for the funeral. Returning south, his idea caused the family’s shop to fail. Not to mention, since returning to Qinghe Bay, all the misfortunes had befallen her younger son.

It must be Qinghe Bay jinxing her younger son. Mrs. Jia resolved to keep Gu Ruinian in Pingchuan County.

"Sister-in-law, look, this basket cloth and comb are definitely cheaper than at Jufu Supermarket. Trust me, if Jufu’s prices are lower than Wu Ji’s, come find me for the refund." Gu Ruinian wasn’t aware of Mrs. Jia’s thoughts and was focusing on persuading a straightforward-looking middle-aged woman.

The middle-aged woman was touched by his sincerity and said, "Alright, I’ll buy a set of comb and basket cloth."

She had seen the exact same comb at Jufu Supermarket yesterday, and it was indeed slightly more expensive than Wu Ji’s.

Originally, she wanted to buy it yesterday, but unfortunately, there wasn’t any left. The items on display weren’t for sale, and they asked her to come back today, promising to reserve a set for her.

But now Jufu Supermarket hasn’t opened yet. She couldn’t wait any longer; she had to go home and steam buns.

With his first sale, Gu Ruinian was in high spirits and suggested to the middle-aged woman, "Sister-in-law, I won’t charge you for the basket cloth. I’ll even give you an extra piece of cloth. I do have one favor to ask though, would it be okay?"