Han Lie opened with a simple statement, then clasped his hands behind his back and walked towards the main hall.

Slowly sorting through the knowledge in his mind, Han Lie found that with an Intelligence score of 89, acquiring new knowledge was amazingly efficient.

A casual glance would immediately propel related insights to spring forth, as if he had been born understanding them.

Thus, Han Lie walked along, narrating as he went.

"Croce mentioned in the ’Principles of Aesthetics’... Well, that’s a bit too deep...

Hmm, there is a woman named Ms. Tang in our country who combined various ideas into a book called ’Fundamentals of Aesthetics’, summarizing various explorations of beauty in the history of aesthetics and the nature and characteristics of aesthetic activities. 𝒻𝘳𝘦𝘦𝘸ℯ𝒷𝘯𝘰𝑣ℯ𝑙.𝘤𝑜𝘮

Simply put, the basic elements that constitute beauty are nothing more than lines, proportions, structures, colors, and other naturally existing things, which stimulate our physiology and psychology, and through the sublimation and imagination of imagery, ultimately form our understanding of beauty.

The so-called physical forms, rituals, and prayers are the origins of art.

No matter what kind of beauty it is, the beauty of landscapes, poetry, architecture, art, or even mathematics, the basic premise is human individual perception.

If one does not understand Chinese, or lacks literary cultivation, they will not appreciate the beauty of Tang poetry and Song lyrics.

For example, can that illiterate primary school dropout celebrity ever appreciate the grandeur of ’The waterfall plunges three thousand feet, like the Milky Way falling from the Ninth Heaven’ or the broad-mindedness of ’Could I have thousands of houses, to provide shelter and bring smiles to all under the heavens’?

No, he wouldn’t understand.

So you see, the expression of aesthetics is up to the author, the transmission of aesthetics depends on the work, and the experience of aesthetics is with the final audience.

Returning to our own villas.

Seven classic European styles, attentive to every detail—perhaps you feel aggrieved—why don’t consumers recognize their value?

You and Mr. Luo are eager to pull the consumers’ ears to tell them, our houses are really exceptional!

But have you considered that appreciating a form of beauty requires corresponding cultural awareness?

If you show a masterful piece of Suzhou embroidery, any older Chinese person, whether knowledgeable or not, would find it truly beautiful.

This is the passive perception brought by cultural awareness.

Now here comes the question—can you yourself explain what exactly is good or beautiful about Tudor culture in Britain, and where it surpasses our own Ming Dynasty culture in Huaxia at the same time?

Alright, let’s assume you can feel it, but what about your target homebuyers?

Can they feel it?

Take a look at the current decor, using a lot of white, blue, and bright yellow, colors that are soft and bright, with elegant and fresh furniture, plus continuous arches and colonnades, filling every inch of space with Mediterranean flair, free, natural, romantic, and passionate.

But I can’t accept it.

I know where each detail is sourced from, what it tries to express, and how much thought was invested, but I don’t find it beautiful—I just find it tedious, dull, doctrinal, and ridiculous.

What does the enthusiasm and romance of Spaniards and Italians have to do with us Huaxia people?

The aesthetics they developed under the Mediterranean climate, and Mediterranean scenery, with the dual oppression of royal power and religion, could it bring the same sensations to Huaxia people?

Impossible!

Forgive my bluntness, this isn’t about aesthetic preferences—it’s a matter of cultural accumulation rooted deep in the genetics of a nation.

In the words of teacher Li Zehou: Aesthetics is reasoned emotion, emotions and sensations accumulated with imagination and understanding, and it’s also the form accumulated with content.

An aesthetic work is precisely a ’meaningful form’.

Take for example this Mediterranean-style villa before us—it’s a carefully crafted work. The form is right, and the meaning is right, which might leave a classical artist of Italy amazed and moved, but it doesn’t move me, nor the vast majority of Huaxia entrepreneurs.

Because it is inherited from the 16th-century Mediterranean, not only is it outdated, but it also doesn’t align with Huaxia people’s cultural awareness.

You might feel wronged—Tan Palace is also European architecture, so why does it sell well while yours is considered aesthetically inferior?

Mr. Luo!

Tan Palace launched in 2004, being unprecedented at that time.

Back then, many Chinese still had some curiosity and yearning for the Western world, and the price was less than 100 million yuan, so it’s understandable why it sold well.

Ten years have passed—do you know what changes have occurred domestically in that decade?

Regarding interior decoration alone, ten years ago, European pastoral style was all the rage, but now all young people are chasing modern minimalism—how many generations have evolved in between?

Even if your company didn’t target young people, the problem is, traditional businesspeople have all turned to new Chinese style, while the newly emerging internet nouveau riche, financial elites, and high-tech manufacturing tycoons clearly prefer modern avant-garde, modern minimalism, and tech-forward styles.

Who exactly are your target customers?!

Your company’s villa design was already a step behind the times at the project initiation, and it’s only going to fall further behind!

Such a scarce location, such a vast space, such difficult sales, the lack of aesthetic vision of your company’s decision-makers is inexcusable!

Finally, let me mention a small detail—

A 5-acre plot, and yet each villa only has three parking spaces—one for the owner, one for the wife, one for the servant, and any additional collections can only be parked on the roadside...

Old Luo was clearly lacking in foresight when finalizing the project!