This Is Not a Bug but a Game Feature-Chapter 132 - 112: The Advertisement Is Real

Chen Ba was quite troubled.

The root of his troubles lay in his apparent underestimation of the pricing standards for cheesy game advertisements.

These things are priced based on exposure/click counts, not the actual conversion rate he expected.

A short video ad’s clicks and 15s/30s full views average around 0.3-1 yuan. Averaging to 0.6 yuan as a click cost, 60,000 yuan would only equate to 600,000 clicks or full views.

This is the most basic plan.

There are advanced advertising strategies above this, which, through big data, target specific regions, demographics, time slots, genders, keywords, etc., to place ads, adjusting ad strategies in real-time based on data analysis.

There’s some distortion in this...

If the ad conversion rate is high, there’s naturally not much of an issue. But if the ad conversion rate is extremely poor, with only a few out of a thousand target users going to play the game, then it’s a real loss.

"It heavily relies on big data analysis."

Yang Dong explained, "With this kind of ad placement, the main focus is on the accuracy of big data analysis on user profiling. If the big data analysis is correct and all ads are directed towards the target audience, then it’s not a loss."

"But if the platform’s big data isn’t reliable, randomly pushing ads to uninterested groups, with a very low conversion rate, then that’s another story."

"You’re absolutely right..."

Chen Ba nodded.

After Wang Kun’s engagement party ended, he registered advertiser accounts on mainstream short video platforms, free online novels, and social media platforms.

These were all carefully selected.

He wasn’t daring enough to be certain if the platforms he chose had reliable big data recommendations, so he could only try each one, invest a little money and see the results first.

"Garbage Disposal Fun" is now available on the Fruit Application Store, Tianba Official Website, and Huazi Application Mall, free to download!

Up until now, the game download count just slightly over 100, far from any PC-end games under the studio.

Of course!

This is also why Chen Ba hasn’t notified the fans; if he were to give a shout-out, the download count would surely exceed this.

But there’s no need to notify...

The fans who enjoy playing the old Tianba games are basically not the target audience for "Garbage Disposal Fun." Chances are, they wouldn’t enjoy this kind of mobile game.

So, aside from the core fans who frequently follow Tianba Studio’s official Weibo updates and get a hint from the official website announcement, most people don’t know Tianba Studio launched a match-three game.

This is not surprising.

Most players simply play games; very few treat game developers like their own dads, keeping up with the latest updates constantly.

Mi Family Game?

Well, it can only be said that anime-themed games really are different from regular ones, with a higher concentration of fans compared to ordinary games.

Taking normal games, like the ones developed by TiMi Studio, for example, 90% of the King’s Glory players don’t know that TiMi also has a bunch of other games, including a public welfare game named "See."

Tianba Studio is the same.

"Cold Window Study Simulator" and "Living Under Someone’s Roof Simulator" share some overlapping players, but players of "Star Emperor" and "Divine Grace Continent" are completely separate.

Is there anyone who has played all the games under Tianba Studio?

Surely there is!

Only the number isn’t high, and as Tianba Studio develops more games, broadening the range of themes, the number will decrease.

...

Zhang Jianhua, 55 years old this year.

Born in a difficult era, his parents named him Jianhua, symbolizing the construction of China. He didn’t disappoint his parents, worked hard, and joined the system, now become a... grassroots cadre!

Okay, although he hasn’t become a big official and at his age, he can’t rise anymore, he is very satisfied with his current life.

People have to learn to adapt to their ordinary life; recognizing their mediocrity is the greatest blessing!

His son graduated to become a lawyer, his daughter married an honest and dutiful chef son-in-law, and the family lives harmoniously and happily. Not long ago, they welcomed a lovely grandson, making life even sweeter.

What more could you ask for than a bike?

The Zhang Jianhua family is not extremely wealthy, but compared to many families, it’s already quite blissful.

His salary isn’t high, but beyond smoking and drinking, he doesn’t spend it all. Zhang Jianhua’s favorite pastime after work is browsing various short videos.

Since switching to a smartphone, he’s been hooked on short videos; it’s far more interesting than watching TV!

Just the ads are a bit much...

Having been in the system for many years, Zhang Jianhua has a high level of awareness; when his daughter bought him a phone, he only opted for Huazi, nothing but Huazi.

At that time, Huazi hadn’t yet adopted HarmonyOS, still using Android, and naturally shared Android’s common issues. Browsing short videos, due to accidental touches or accidental clicks, unknowingly downloaded heaps of junk software.

And then, the phone became extremely slow.

Zhang Jianhua was very troubled by this; he still found operating a smartphone rather unfamiliar and didn’t know how to restore it to its original state.

"Daughter, come quickly help mom look; why is the phone so slow?"

"Mom! Your phone is clogged with all sorts of junk, hence the slowdown..."

"Try this ’Garbage Disposal Fun’! Play the game while clearing phone junk; just ten minutes of trial can restore your phone’s smoothness..."

"Really! I only played for five minutes, and my phone is as smooth as when it was new!"

"Click the link below the video..."

Suddenly while scrolling, a short video ad sparked Zhang Jianhua’s curiosity.