The Omniversal Merchant-Chapter 240: The Boss Plans to Shape a Cultural Revolution

On the Azure Continent, entertainment was nearly nonexistent.

For ordinary cultivators, life revolved around eating, drinking, sleeping, and cultivating—a monotonous cycle.

As for common folk, their leisure activities were limited to listening to storytellers, watching performances, or reading songs.

And traveling for pleasure?

That was nothing but a fantasy.

The uninhabited lands beyond the cities were teeming with monstrous beasts.

Unless accompanied by a powerful cultivator, stepping into such places was a death sentence.

In Luo Chuan's eyes, despite the mystical energies of this world, its cultural development barely surpassed that of ancient feudal China.

In short—it was incredibly boring.

Having spent so many days in this world, Luo Chuan was starting to miss Earth's internet.

Perhaps... he should start by introducing entertainment?

As the thought took root, countless possibilities flooded his mind.

---

"Boss? Boss?"

Yao Ziyan's voice snapped him back to reality.

"Huh? What's the matter?" Luo Chuan replied, masking his thoughts.

"Boss, are there more songs like that?" Yao Ziyan asked eagerly. "I really liked it."

Luo Chuan nodded. "Plenty. I'll write more for you later."

"Really? That's great! Thank you, boss!"

Yao Ziyan beamed, her smile radiant.

After chatting for a while, she returned to Origin Mall, leaving Luo Chuan to lounge in the sun.

Yet, his mind continued to churn.

To be honest, an interesting idea had crossed his mind earlier—

What if he made Yao Ziyan a celebrity?

With her stunning appearance and gentle voice, if she released a song, she could easily become a sensation.

However, the thought barely lasted a moment before Luo Chuan dismissed it entirely.

Knowing Yao Ziyan's personality, she would never agree to something like that.

Besides...

As his clerk, why should she sing for others?

She should only sing for him!

---

At that moment, a familiar mechanical voice echoed in his mind—

> "New task issued. Please check the details, Host."

Luo Chuan was startled.

Had his random musings actually triggered a system mission?

Opening his personal panel, a translucent screen appeared before him.

At the very top, a new mission notification stood out—

> [Side Mission]:

As the store owner, you are responsible for ensuring the safety of your staff at Origin Mall. Prepare to defend against an impending powerful enemy.

Reward: One Special Draw.

Luo Chuan's eyes narrowed slightly.

A powerful enemy?

His gaze shifted to his main mission progress—

> [Main Mission]: Achieve a turnover of one million spirit crystals.

Time remaining: 37 days.

Reward: One Draw.

Current progress: 550,000 / 1,000,000.

In just a week, he had already earned over 300,000 spirit crystals.

Initially, he had been slightly concerned about failing the task, but at this pace, he would easily complete it within two weeks.

Another draw opportunity awaited him.

Luo Chuan was already anticipating what he might receive...

But for now, his attention shifted back to the side task—

A special draw as a reward?

His excitement sparked instantly.

After all, his last special draw had granted him Jade Nectar Dew, an elixir so rare and powerful that it bordered on defying the heavens—even if it had a limited stock.

Perhaps this time... he would receive something even greater.