System: Master Your Life-Chapter 828 - 203: Xu Lin’s First Money-Making Game, On the Verge of Going Viral (Part 3)
In fact, later Xu Lin would upload clothing DLCs, beauty DLCs, luxury car DLCs, and various other DLCs.
Some games on Steam look cheap on the surface but may actually cost at least a thousand once you get the full set.
Moreover, Xu Lin would set up an in-game store similar to free games, where you can top up and buy items.
These are special items, for example, ’Front Saint’ is actually a kind of aura item that can enhance your aura in some important occasions, giving the protagonist a mysterious guru vibe. Using it once costs 10 dollars.
Finally, the most important part.
Xu Lin has also incorporated self-thinking model formulas.
With these formulas, the characters in the videos generated by Xu Lin can simulate human thinking. Note, it’s simulating human thinking, not actually engaging in human thought processes.
However, this is still quite terrifying.
Xu Lin used his five formulas to develop a new game.
Going back, because these characters can simulate human thinking, every player’s interaction with every character in the game might be different, just like if you go out for a meal at a restaurant downstairs today, the conversations you have with the owner or waitstaff might be different each time, as will the interactions.
These are all generated through Xu Lin’s formulas, something that no other game in the world can currently do, only Xu Lin can.
It can even be said that it’s equivalent to a semi-true, semi-false parallel world within the game.
At precisely four in the morning, Xu Lin uploaded the game. Uploading a game on Steam requires passing an audit, which generally takes three to five days.
Xu Lin took a shortcut and bypassed these audit policies, hacking the backend to upload it himself.
After uploading, you still need to promote it, otherwise, how will people know about your game?
So, Xu Lin turned to Douyin.
This time Xu Lin created a video advertisement for promotion.
But Xu Lin wasn’t reckless.
His target audience is middle-aged men.
And middle-aged men are a large group.
However, Xu Lin would filter them.
Douyin’s search function is very useful. You can search for anything you want, like how to study for the CET-4 and CET-6 exams, how to learn IELTS, what food or fun places there are in Jiangdu, how to exercise fully with a pair of dumbbells... and so on.
Middle-aged men also have their own issues: what to do about high uric acid, what to do about erectile dysfunction, what to do when time is too short, what to do if your parents are getting old, what to do if you suspect your wife of cheating...
Xu Lin’s target audience is the men searching for questions like "what to do if my wife cheated?".
As long as these men search for these kinds of questions, big data will continually push similar videos to them, and by then, there will be a whole bunch of middle-aged men who resonate with them.
In short.
This is the power, even the terrifying aspect of big data.
It can accurately lock everyone into their own information cocoon.
And Xu Lin can just take advantage of this, and push the advertisements directly to them.
Xu Lin’s ad is also very simple. It’s a short video, showing the game content, with an AI-generated beauty that looks as real as a real woman, and a brief introduction to the game.
A core question: Reaching middle-age, unemployed, wife cheated, life failed, what to do?
Not everyone will click in and even go to Steam to purchase the game. 𝐟𝕣𝗲𝕖𝕨𝗲𝐛𝗻𝗼𝐯𝗲𝚕.𝗰𝚘𝐦
However.
If out of a hundred people, three to five people purchase it, it’s already stunning.
How large is the group of middle-aged men in the country?
Assuming unemployment starts at thirty-five, counting from thirty-six to fifty, spanning fifteen years, the number of middle-aged men exceeds three hundred million.
With the current affluent internet conditions, this group almost all use the internet, and Douyin, being the largest in traffic, captures a large portion of them.
Xu Lin conservatively estimates at least one hundred and fifty million at the starting line.
Then, reaching middle age, at least half of them face various marital dilemmas. Some might still be married but are actually leading separate lives or sleeping in different rooms. There’s a saying: for middle-aged couples, one kiss can give a nightmare for several nights.
"Set a small goal, I’m not greedy, this game, give me one million people!"
A game priced at 29.9 yuan, with the in-game store casually adding some items and occasionally releasing a DLC, the revenue is considerable.
If everything goes smoothly, Xu Lin making one billion isn’t impossible.
As for anything beyond that, Xu Lin doesn’t think too far ahead.
First of all, he isn’t greedy.
Slightly past four, Xu Lin started streaming it.
At this time, many people are still asleep, Xu Lin wasn’t in a rush.
He also went to sleep.
And while Xu Lin was sleeping, his game began to gain traction. Rapidly.
Because of the high degree of freedom in the game, for instance, the characters inside are as vivid as if they were acting just for you in a real-life drama.
How does the game start?
It begins with character creation. Besides the ten ordinary middle-aged male images set by Xu Lin initially, players can also take their full-body photos to upload. Later in the game, the image is of yourself, if you dare.
However, even if the image is you, it won’t always be the real-life version because as the story plot progresses, the protagonist needs to work out, groom himself, get a perm, style himself, etc., allowing you to create the most perfect version of yourself.
Grooming oneself is also part of personal growth, and it’s very important. It’s impossible to define so-called counterattack just by making money; it must be all-around, particularly through exercising to maintain a good physique, respecting appearance before respecting personhood when out in the world.
