Super Zoo-Chapter 697 - 687: Supervising the Rescue

Suming chose to enter the scene at this time in this way for his considerations.

The most important one was the publicity effect.

The online community had already formed a strong opinion due to the "black guide" incident, with discussions boiling over. Making a high-profile entrance now and announcing the employment of the former young owner of Sunshine Travel Agency had the effect he anticipated—it successfully shifted all the attention onto the newly established company.

The surging tide was slightly diverted, focusing entirely on Taoyuan Travel Company.

"Fame" or rather "recognition", is undeniably important for a company. The proportion of money spent on advertising is very large among all expenses, even being the majority for many.

Entering the arena now and drawing the attention of the online community equated to doing a huge promotion for the newly established Taoyuan Company without spending a dime. The effect was even better than paying for advertisements on CCTV, vastly surpassing the impact of paid advertising and making a name for Taoyuan Travel Agency while saving a lot of advertising costs.

The advertising money saved was no small amount. To achieve the current level of publicity through paid advertising, Suming might have had to spend his entire budget of over a hundred million yuan.

It's not to say no money was spent at all. Coverage by Yangchuan City TV Station, Yangchuan Daily, and various media wasn't free; basic advertising fees had to be paid. But relative to the effect achieved, this amount of money was negligible.

At the same time, the target of the publicity was very clear, providing a high cost-performance ratio.

Who were the people paying attention to the black guide incident online? Clearly, they were people with travel experience, or at least those interested in it—in other words, potential future customers. The targeting was very precise, much more effective than spending a fortune on aimless advertising without a specific customer base.

Of course, there were risks involved.

Reputation is important, but what a travel agency needs is a good reputation. Sunshine Travel Agency is an example; once the reputation is ruined, not to mention making money, even normal business operations become problematic, as angry tourists might even smash the storefront.

Yang Tao's identity was a sensitive issue—as the former young owner of the travel agency that started the malicious incident on the North Fourth Ring of Jiangcheng City, it's inevitable that people would worry: if such a person manages Taoyuan Travel Company, could it become the next Sunshine Travel Agency?

Under Suming's instruction, Shen Yan spread some of Yang Tao's and his own information online, which was quickly "dug up" by netizens.

As for Taoyuan's various companies and Suming himself, there's no need to mention. Due to Suming's previous deliberate actions, his reputation at home and abroad was simply flawless. When netizens "doxxed" him, disclosing his information was like doing another round of free publicity for him.

As for Yang Tao, everyone discovered that although he was the young owner of Sunshine Travel Agency, its previous misconduct had nothing to do with him.

On the contrary, both Yang Tao and Yang Lin were victims. In some ways, the damage to the Yang Family was no less than that caused by the driver responsible for the fatal accident.

Sunshine Travel Agency used to have a fairly good reputation. The root of all troubles was the two deceased adulterers. Both the Yang Family and the driver's family were sympathetic victims, and describing them with the phrase "their home was destroyed, and their lives were ruined" was not an exaggeration.

People have both good and evil sides. After venting their dissatisfaction online, the benevolent side of human nature reemerged. Since the driver responsible for the accident and his family were dead, the living Yang Tao became the focus of netizens' concern.

Watching the online public opinion start to move in the direction he needed, Suming and Yang Tao held a private meeting.

After the meeting, Taoyuan Travel Company, speaking through the media in Yang Tao's voice, issued an open letter, announcing Taoyuan Tourism's first measure.

Upon taking office, Yang Tao did not rush to develop tourist routes or attract customers. Instead, he established a "Taoyuan Tourism Supervision and Rescue Department".

As the name implies, this department has two functions. First, it internally monitors the behavior of Taoyuan Travel Company, accepting complaints from the general public of tourists, similar to an "internal discipline commission" within the enterprise.

Any violation of regulations by the newly established Taoyuan Company or events that defraud tourists can be directly reported to this department; second, it provides legal aid to tourists who have been treated unfairly in their travels nationwide.

The legal aid, depending on the case, is divided into paid and unpaid assistance. Even the paid services are very "affordable," only covering costs.

Zhang Si Ming, took the lead in officially establishing a law firm held by Suming. The firm generally does not accept external tasks and is dedicated to serving the strategic intentions of Taoyuan Group and Suming. Since "Taoyuan Group" is currently just a verbal expression and has not been formally established in the eyes of the law, the law firm is nominally an independent company. In essence, it is the legal department of the Taoyuan Group.

Suming held 80% of the shares, while the remaining 20% were allocated to Zhang Si Ming for him to distribute and to attract legal experts and talent, building the initial foundation of the firm.

Online opinions about this so-called 'Aid Department' vary, debating its potential effectiveness and whether it might devolve into mere formality.

Most people think the idea is good, but since the Aid Department is also a part of Taoyuan Tourism, how could it possibly investigate complaints against its own company? The outcome is sure to be unresolved. As for providing legal aid on a national scale, that's even more challenging. Whether it comes to evidence gathering or suing, implementing these actions is fraught with difficulties.

A minority believe it's worth waiting to see what this department will become. Regardless of the outcome, Taoyuan Tourism has at least shown a positive attitude and pioneered a path in the national tourism industry, providing a channel for customer complaints.

Suming isn't in a hurry; how the Inspection and Aid Department will turn out requires time to prove. For now, compared to other domestic travel agencies, Taoyuan Company has taken the lead. He doesn't need everyone to fully trust the efficiency and capabilities of the department from the start, but through this department, to give people a vague impression: Taoyuan Tourism cares about the customers' feelings unlike other travel companies.

In a national climate growing resistant to travel agencies, the newly established Taoyuan Tourism's acquisition of such a positive impression has fulfilled Suming's goal.

After the establishment of the Aid Department, the first thing that happened was Yang Tao personally stepped forward and donated one hundred thousand yuan to the parents-in-law of the previously convicted driver Li Zhuangfei. Li's own parents had passed away early, and his spouse's parents were still living, both retired workers. They had only this daughter, and both daughter and son-in-law had died; especially with the son-in-law carrying a charge of 'intentional homicide', it had been a huge blow to the elderly couple.

This money wouldn't make a big difference, but it was a gesture, a slight consolation for their hearts. Although Li Zhuangfei's action was extreme and questionable, he was not a bad person, but a victim.

This move won a bunch of praise online, and those few who jumped out to criticize Yang Tao for fishing for fame and compliments were quickly drowned out by the overwhelming positive responses.

"Su, are you planning on getting involved in charitable work too?" Wang Hao, half-jokingly, sensed something and asked Suming.

Suming just smiled; he indeed had an idea in mind.

The domestic development strategy for Taoyuan Group was twofold: earning money and social influence. Strictly speaking, both aspects are equally important.

Companies must have a sense of social responsibility; this isn't just an empty talk. In terms of both national and public sentiment, to ensure steady and healthy corporate growth, a positive reputation is necessary for protection.

For businesses and individuals alike, a good reputation is not only a talisman but also a golden signboard that attracts customers.

Given a choice, customers will definitely opt for the conscientious enterprise. Customers aren't fools; relying on deceitful tactics to earn ill-gotten gains might work temporarily but is not a long-term strategy.

Mere charity work itself is also about doing good deeds and feeling content. At least Suming feels it's better to have the capacity to help others and genuinely relieve their troubles, than to be in need of assistance oneself.

Legal aid is one aspect, and Suming doesn't expect to make money from it; instead, it will surely cost money.

What he wants is Taoyuan Group's future good reputation, as well as a positive image that abides by the law, and resolves all matters through legal means.

This tourism legal aid is just a trial, and might expand in the future to cover various aspects—not only limited to tourism, but also making the entire Taoyuan Group equipped with a professional and extensive legal background, preparing Taoyuan Group to deal with domestic and international legal challenges and offering rare training and promotion opportunities for lawyers.

Similarly, the hundred-thousand-yuan charity donation follows the same principle.

Taoyuan Company has always collaborated with Kaiyuan Temple in assisting poverty-stricken, out-of-school children; however, control has always rested with Kaiyuan Temple. While a benevolent cause, it involves many complex issues.

Sooner or later, Taoyuan Group will establish its own charity funds.

Given Suming's current financial resources and influence, establishing a charity fund is premature; this modest donation is still an exploratory step and a groundwork for a future fund, which then wouldn't seem too abrupt.

At Yang Tao's request, there was no donation ceremony; he went with the money directly to the home of Li Zhuangfei's parents-in-law.

Nevertheless, the TV station still sent reporters to follow, film, and report the event.

After the news aired, the newly established Taoyuan Travel Company and Yang Tao himself again became a minor focal point, mostly receiving positive reviews.

"Old Yang, I'll leave the tourism matters to you from now on. You're the expert, your father's the veteran expert, I won't interfere too much,"

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Suming pointed to a cottage at the foot of the Ink-wash Garden hill, next to the Lure Community, which looked quite simple but was ridiculously spacious and well-equipped, saying, "In the future, your dad will be here, resting and recuperating in peace."