Super Rich from Winning a Lottery-Chapter 384 - 258: The Mad Cash-Burning War (Part 3)

It is said that when Fanfo shut down, only two people left the entire team, one of whom was Zhang Yiming, the founder of ByteDance.

On March 4, 2010, this highly cohesive team set out again and founded Mi Tuan.

And unlike previous history, Mi Tuan received attention from Hualong Investment Company upon its establishment, which proactively invested a sum of money.

However, Wang Xin, who had experienced multiple entrepreneurial ventures, had become very cautious and careful, and did not think that the more funds raised, the better, at the very beginning of the company.

Because the more funds you raise, the more shares you have to give up.

After all, you are a newly established company, and no venture capital company will give you a high valuation without seeing your company's development potential.

Unlike their rivals who were madly staking claims, Mi Tuan's pace seemed unhurried.

Even with the financial support from Hualong Investment Company, Wang Xin did not become arrogant and rashly started money-burning expansion actions.

Wang Xin first strictly controlled expenditures, distrusting the effectiveness of offline advertising, believing the conversion rate was difficult to measure.

As a result, Mi Tuan only invested part of its advertisements online, and the marketing expenses were spent very conservatively, creating a sharp contrast with other competitors.

After all, Tuanbao announced it would spend 550 million on advertising, Nuomi announced it would take out 200 million for marketing, and Dazhong Dianping said it would invest around 400 million.

Meanwhile, Mi Tuan's rate of city openings was very slow, opening only 90 cities after more than a year, even proactively closing some cities and shrinking the battle lines midway.

While all competitors were scrambling to send out triumphant news bulletins, competing over who could open more cities, Meituan's proactive closures inevitably gave an impression of gradual retreat to the outside world.

But retreat, sometimes is for a better attack. Mi Tuan's approach always had a clear main line, which was "rural encircles the city".

This strategy had a bit of the spirit of Tian Ji's horse racing, putting the majority of resources in third-tier cities to avoid the firepower of first-tier cities, focusing on less heated small cities, this approach was very clever.

At that time, competitors like Lashou had secured several hundred million US dollars in financing, while Mi Tuan only had mere tens of millions.

If a head-to-head competition occurred, there was no doubt it would lose, leading to accelerated bleeding and deprivation of its own life force.

The competition in third-tier cities was much less intense. Meituan didn't need to frantically burn subsidies to capture the market. By deeply cultivating here, establishing its stronghold, it might even be able to bring in revenue, conserving ammunition for the future decisive battle.

Soon, the arena was no longer bustling with activity, and the surviving contenders faintly perceived that the decisive battle was approaching.

However, the Thousand Regiments War was still far from over.

Chen Xuejiao and Hualong Investment Group were, of course, intensely observing this Thousand Regiments War.

Yet Chen Xuejiao understood very well that now was not the right time to enter.

However, Yi Anguo had already chosen his side, focusing on and investing in Mi Tuan and Dazhong Dianping.

Although Chen Xuejiao couldn't quite understand and found it somewhat perplexing.

He really believed in Yi Anguo's ability to judge, believing that Yi Anguo's actions must have had its reason.

After all, countless facts had already proven this point.

However, Yi Anguo was not relaxed, even though he already knew the final result after the Thousand Regiments War.

That was Mi Tuan eventually merged with Dazhong Dianping, and the two companies ended with a 5:5 tie, completely concluding the Heavenly Regiments War, becoming the biggest winners.

Nevertheless, the biggest winner was still Mi Tuan because even though they tied at 5:5, ultimately it was Mi Tuan that merged with Dazhong Dianping, not the other way around.

Furthermore, after the final merger, the founding team of Dazhong Dianping was almost entirely out of the game.

So in essence, it was Dazhong Dianping's founders who lost.

Though Yi Anguo knew this result, he wasn't entirely sure whether the course of history might change due to the flapping wings of this butterfly.

"Currently, domestic group-buying websites are fighting tooth and nail. Why don't we take advantage of the situation, advance into the group-buying market with our Fan Tuan website, expand market share, and grab a piece of this big pie?"

After leaving the Chen's family, on the way back together, when Chen Xuejiao and Yi Anguo discussed the current situation of the group-buying war, he couldn't help but ask.