Super Rich from Winning a Lottery-Chapter 357 - 247: Yi Xiaolin Wants to Resign (3)
Afterwards, Yi Anguo also focused on the issue of sales, mentioning that exclusive shop locations shouldn’t be overly concentrated. In big cities like Beijing and Shanghai, it’s possible to open several. But for some second and third-tier cities, there’s no need to open too many.
The main direction for future sales should be focused on internet sales.
Recently, with the booming market for rosewood furniture, many large and small rosewood furniture factories have been opening exclusive stores in busy urban areas.
However, opening a rosewood furniture store in a bustling urban center requires considerable space and upscale renovations. Moreover, rent in the city center is not cheap, significantly increasing costs.
Right now, business is good and the hot market isn’t a problem, but when this wave of market cools down, the pressure of operating a store will be immense. If you aren’t selling a couple of furniture sets a day, but you’re still incurring costs like rent, labor, and electricity?
Once business starts declining, the ultimate fate of these stores is closure.
Yi Anguo understands this well; he has witnessed too many rosewood furniture stores thriving before, but when the industry downturn came, they eventually closed down.
So Yi Anguo emphasized that one should never blindly open stores but rather layout strategically. Cities like Shenzhen which are economically advanced can handle more stores. Even if operating a store becomes difficult later, it can be converted for other uses or rented out.
For a store in a good location, if it can be bought, don’t rent at all. Considering that Anguo Furniture now has ample funds, buying these store properties is considered an investment. 𝚏𝐫𝚎𝗲𝕨𝐞𝐛𝕟𝚘𝐯𝚎𝗹.𝕔𝐨𝗺
But in some second and third-tier cities, there’s no need to open too many stores. In fourth or fifth-tier cities, opening one store is good. In economically poor fourth or fifth-tier cities, there is no need to open stores.
In cities with struggling economies, there is barely a market for high-end boutique rosewood furniture—it is simply too expensive and people can’t afford it.
Those few who can afford it can order online or purchase from stores in big provinces or cities.
Actually, the reason why rosewood furniture is currently booming is largely due to public spending.
Some local departments or municipal departments, or administrative and business units, when buying office furniture, they prefer rosewood furniture which looks more upscale, so they purchase some rosewood office furniture.
There’s also gift-giving—for example, if you want a promotion or to win favor with a leader, giving them a set of rosewood furniture often yields unexpected results.
After all, leaders typically have some age and a fondness for rosewood furniture.
But after the second half of 2012, a vigorous nationwide tiger crackdown will occur.
Under this storm, administrative units begin to emphasize anti-corruption efforts. What unit would dare to spend heavily on expensive rosewood office furniture?
And recipients of such gifts naturally won’t dare accept them. The market for gifting declined sharply, hence leading to a sharp drop in rosewood furniture market.
By 2015, the rosewood furniture industry can be described as desolate, with many factories closing down and stores shutting their doors.
Even many rosewood timber dealers have been forced to change industries because business has become too bleak and the market too sluggish to sustain.
Yi Anguo must guard against future risks. Rapid expansion now with many stores would inevitably suffer later.
Therefore, it’s now crucial to control expansion strictly, return to rationality, and conduct detailed research into local economic development to evaluate the necessity of opening a local store.
After the meeting, Yi Xiaolin followed Yi Anguo into his office. After Yi Anguo sat down, he smiled at Yi Xiaolin and said.
"Is there something you want to tell me?"
Yi Xiaolin rubbed his head, looking a bit embarrassed, somewhat awkwardly saying.
"Anguo Uncle! I want... I want to resign."
"..." Yi Anguo froze, opened his mouth to speak but found himself unsure of what to say.
He truly didn’t expect Yi Xiaolin would propose a resignation at this time.
"I want to try making my own way. You’ve taken great care of me these years, and I’ve learned a lot from you. I want to venture out on my own, to see if I can make something of myself." Yi Xiaolin continued.







