Super Rich from Winning a Lottery-Chapter 224 - 183: Calling the Shots

"Life has taken a toll on me," "The director has taken a toll on me" explores the vertical screen drama market, and the interactive drama "The Star Detective: Prime Suspect" and "His Smile" go online, showing the market the potential of interactive dramas.

During this period, to grab users, the three industry giants iQIYI, Tencent Video, and Youku built a pan-entertainment industry chain through ecosystem or cooperation to achieve broader coverage. iQIYI centered around its video business, connecting IP chains including literature, comics, light novels, live broadcasting, gaming, e-commerce, and movie tickets to monetize IP.

In 2018, Tencent’s subsidiary China Literature acquired the veteran film and television company New Classics Media, creating a complete industry chain of China Literature’s IP library, New Classics Media’s production, and Tencent Video’s platform. Based on its social media pan-entertainment system, Tencent Video also boasts unmatched advantages in interaction and joint marketing.

Given Alibaba’s broad entertainment segments, encompassing film, music, literature, sports, and live entertainment, Youku’s membership system receives strong support from Alibaba Entertainment.

For instance, Youku collaborates with Alibaba Pictures and Tao Piao Piao in data analytics and membership service systems, exemplifying business synergy. A VIP event could bundle membership rights from Youku, Tmall, Ele.me, and Tao Piao Piao.

With content payment as the core, major video platforms are shifting towards multi-dimensional payment, expanding membership benefits across different dimensions.

For example, offering high-definition picture quality, Dolby sound, and launching offline events like celebrity meet-and-greets, set visits, and exclusive activities, various specialized benefits attract users to become members.

On the crest of video payment, major video platforms are fiercely contending. In the era where content is king, "one billion" is just a temporary milestone.

"Can video platforms really make money? You don’t need to worry about that. I want to invest in video platforms, and I surely have my reasons. You just need to handle the film and television company well and make quality productions," Yi Anguo said with a smile.

"As for theater lines, they are also a good investment project with great potential for future development."

"The main thing is, I don’t want the films you’ve worked hard on to have no theaters willing to show them. Wouldn’t that mean my investment is wasted?"

"I’m not sure I can run the film company well. What if things go wrong and I disappoint you?" Zhao Liying said worriedly, feeling a lack of confidence and a bit overwhelmed. 𝑓𝑟ℯ𝘦𝓌𝘦𝘣𝑛𝑜𝓋𝑒𝓁.𝑐ℴ𝓂

"Don’t worry, I have great confidence in you. I believe you won’t disappoint me," Yi Anguo said with a reassuring smile.

"I have a knack for spotting talent. Right now, you’re just lacking resources and opportunities for exposure. With my investment in this film company, you’ll no longer lack resources or exposure. Once you gain exposure, you’ll definitely become a big star known throughout the country."

"Really? Why do you have so much faith in me? In the entertainment industry, I’m still just a newcomer, only playing supporting roles. No director would consider me for a leading role, right?" Zhao Liying said, still a bit hesitant.

"What you said is in the past. From now on, we’re the investors ourselves. Who gets to play the lead? Isn’t it up to us? Even if the director disagrees, it’s irrelevant," Yi Anguo said confidently.

"If any director opposes you playing the lead, we’ll replace them until we find one who agrees."

"I refuse to believe there isn’t a single director willing to cast you as the lead and make a great film."