Starting from a Bar to Sign Internet Celebrities-Chapter 98 - 96: Lei Xiaojun’s Idea
Lei Xiaojun was genuinely surprised after watching Second-Life Star’s power strip advertisement.
He was a marketing expert himself, so he could naturally tell the quality of this power strip ad. From its creativity to its design and other aspects, it was exceptional—good enough to win awards, even.
Although the power strip business was a minor part of Rice Group, an award-winning ad would still add a bit of prestige to the company.
This made him value the ad a little more. 𝚏𝗿𝗲𝐞𝐰𝚎𝕓𝐧𝚘𝘃𝗲𝐥.𝐜𝚘𝕞
He never expected an influencer marketing company to produce an ad of this caliber. He even got the joke at the end when the influencer took off the mascot head. After all, when he’d visited the power strip department earlier, he had seen the buzz surrounding that influencer and the power strips.
The guy’s name seemed to be Chen Jincheng.
Lei Xiaojun watched the power strip ad one more time, and an idea he himself found surprising inexplicably formed in his mind.
’But I’ll have to see if this ad was a one-off fluke, or if they really have this level of consistent advertising prowess.’
"The ad is excellent. Let me know once it’s uploaded," Lei Xiaojun immediately sent a message to Jiang Hong.
In an instant, his impression of Jiang Hong improved because of this ad. It was perfectly normal for someone to send an ad of this quality to him for review immediately.
What’s more, even he couldn’t resist the urge to help build some hype for this ad.
「Second-Life Star」
After receiving Lei Xiaojun’s message, Jiang Hong smiled at Chen Jincheng and said, "Mr. Chen, President Lei is very satisfied with the ad. It can be uploaded directly."
"Then we can upload it as soon as Tiao Yin finishes reviewing our ad contract," Chen Jincheng said, unsurprised by the result.
’If Lei Xiaojun couldn’t even tell a good ad from a bad one, he never would have become the king of commercial marketing in that other world, nor would he have made Face-blind Dong remark with emotion, "When it comes to marketing, none of us can beat Lei Xiaojun."’
「At the same time」
Tiao Yin was already reviewing the advertising contract between Second-Life Star and Rice Group.
Moreover, President Han Shangyou himself was personally leading the review.
The advertising module was indeed Tiao Yin’s top priority at this stage. If this went well, it would lay a solid foundation for the next phase: the shopping cart feature.
It was just that ever since Tiao Yin had started making its move, Second-Life Star had been delivering one surprise after another.
This power strip ad, in particular, would probably raise the ceiling for influencer advertising yet again.
Han Shangyou was visibly surprised. "They’re actually collaborating with Rice Group this time. This is a first for a company of this caliber in the influencer world. The key part is, for every one million likes over the three-million-like threshold, the advertising fee increases by another million. Major corporations are just so generous."
Liu Xian, however, looked as if he’d just swallowed a fly. "That’s just Chen Jincheng getting lucky. He had that trending ’your zodiac sign is a power strip’ thing before. Besides, the power strip business is nothing to Rice Group."
"Most importantly, that ’zodiac sign is a power strip’ trend only got a little over three million likes. Trying to leverage that popularity to drive traffic to this ad has limited potential. At best, it’ll reach the same level of three million likes. It’ll be difficult to go any higher!"
"After all, power strips are a minor business for Rice Group. They’re not going to waste resources creating special hype for it. Even the great Boss Lei probably won’t give this ad a second glance. On the other hand, Sister Feiye has another ad coming out soon. Her personal ad count and sales will continue to increase. She’s the one who’s truly suited to be the benchmark!"
Clearly, he had already thought it through. Only by betting everything on Sister Feiye, promoting her according to the original plan, and succeeding, could he reverse his current decline.
’As for Second-Life Star, I just need to make objective comments for now. There’s no need to rush to target them.’
’As long as the advertising module progresses smoothly, there will be plenty of opportunities later. If the plan for the module succeeds, more and more advertising talent will join, and high-quality ads won’t be exclusive to Second-Life Star. As the person in charge of the platform’s ad operations module, how could I let a ’sole proprietor’ act so arrogantly?’
’So, success or failure all rests on Sister Feiye.’
’I have to urge Sister Feiye to release any new ads quickly to secure her top spot on the advertising leaderboard.’
’If she can’t even hold onto the top spot, my strong advocacy for her will be questioned, its effectiveness will be greatly diminished, and that would be a terrible situation.’
Han Shangyou nodded at Liu Xian’s words. "What you said is true. Barring any surprises, the popularity of this ad will probably peak around there. Unless Rice Group unexpectedly decides to create a wave of hype, then it might be a different story."
Liu Xian laughed at this. "That’s highly unlikely. Rice’s power strip division only sought out Chen Jincheng for an ad because of the buzz from that ’zodiac sign is a power strip’ trend. They wouldn’t waste significant resources on such a minor business."
...
After settling matters with the power strip ad, Chen Jincheng left the editing department and went straight to the reception room to meet the renowned Sister Feiye.
It had to be said, this top influencer really had class. Her figure was excellent, and she possessed a quality that the typical female influencers, who just struck provocative poses, lacked. Otherwise, she never would have become a top-tier influencer.
Moreover, the mature, intelligent "young stepmom" vibe she gave off was incredibly attractive to men. It was just a shame she hadn’t fully developed this attribute herself.
"Sister Feiye, you’re even more beautiful in person than in your videos," Chen Jincheng said with a smile as soon as he met her.
It was the truth. Sitting face-to-face, her peachy maturity and the feeling of her being so close really intensified that "young stepmom" vibe.
’But if you want a young stepmom like this, you first need a father in his fifties. And that father needs to have substantial assets. Without assets, he couldn’t marry such a beautiful young woman.’
’Mhm, and the crucial part is, your father has to die. You inherit the assets, and the young stepmom, wanting to maintain her lavish lifestyle, gives you the leverage to control her.’
’Watching her, lonely night after night, with a melancholic expression, you start to get other ideas.’
’Finally, one night, and then...’
Chen Jincheng quickly snapped back to reality. His thoughts had almost gone astray. ’If I keep thinking like that,’ he thought, ’I’m afraid the plot of a certain ’educational film’ will fully form in my head, with Sister Feiye in the starring role.’
Sister Feiye, however, shook Chen Jincheng’s hand with a radiant smile. "When other people call me beautiful, I’m very happy. But when the Ancestral Master compliments me, I can’t tell if he’s trying to hit on me."
Chen Jincheng chuckled. "Sister Feiye, you’re so beautiful, any man would want to hit on you, right? I’m a man too, so it’s only normal that I’d want to."
Another woman would probably lose her composure hearing that, but Sister Feiye replied coquettishly, "Then why don’t you give it a try? Maybe I like handsome guys too, especially the roguishly bad-boy type like you."
’So,’ Chen Jincheng realized, ’I’ve met my match.’
’However, this isn’t the right occasion for this kind of back-and-forth. Another day, if there’s a chance, I’ll have her do a romance-themed livestream. I’ll flirt her into oblivion.’
So, he switched to the main topic. "Sister Feiye, since our intentions are clear, let’s let the ad speak for itself. We’ll sign the collaboration agreement for this ad first. Tomorrow, I’ll have my people find a suitable filming location, and we’ll shoot it."
The original video was shot at the base of a wide clock tower, which fit the Audrey Hepburn Style of the clothing. To achieve perfection, he naturally had to find a similar location. Coastal City had quite a few Western-style clock towers.
"Deal!" Sister Feiye nodded.
She found herself somewhat admiring his decisive style and his confidence.
’If he weren’t confident, he’d probably be making empty promises and painting pretty pictures for me right now.’
With the terms settled, Sister Hong brought over the collaboration contract for the ad. This time, the contract was to be signed by three parties: Second-Life Star, Sister Feiye, and Danny Clothing.
It was the same model: a guaranteed 500,000 in advertising fees, with an additional 500,000 for every one million additional likes, and free if it didn’t reach 500,000 likes.
After signing the contract, Chen Jincheng invited Sister Feiye, "Sister Feiye, Second-Life Star has booked a restaurant for a team-building dinner. You and President Hu should join us."
Sister Feiye and Hu Jing didn’t refuse. After all, they had just signed a contract and were now official partners.
As dusk fell, Chen Jincheng led Sister Feiye and her companion to the restaurant.
Just as he was having the food brought out, Sister Hong received a message from Tiao Yin and reported to him, "Boss, we’ve heard back from Tiao Yin. The ad was approved. We can upload the video now."
He immediately gave the order, "Then strike while the iron is hot and upload it. The videos shot by passersby have already warmed things up for us."
"Okay," Sister Hong nodded, and a moment later, she uploaded the Rice power strip advertisement.
Sister Feiye had long been curious about Second-Life Star’s ad for Rice Group. She watched the video the moment it was up. As an influencer with a strong track record in advertising herself, she was immediately captivated by the quality of the ad.
Then, she felt a little crushed. She could sense the gap. Her team could produce a video of this quality, but the creativity, design, and style of the concept were on a completely different level.
Especially the final scene, when Chen Jincheng took off the mascot head—it was brilliant. She got the joke and couldn’t help but let out a snort of laughter.
It was absolutely explosive.
’This ad is definitely going to be a hit.’
It wasn’t just her. After the ad was uploaded, Jiang Hong also informed President Lei at the earliest opportunity.
Upon hearing the news, Lei Xiaojun took out his phone, copied the video link, logged into his Weibo account, and posted something that would shake the entire influencer world.
