Starting from a Bar to Sign Internet Celebrities-Chapter 62 - 60: The 1.0 Era! The Pure Desire Style’s Killer Move
Lin Hao was sure he had felt sorry for him too soon.
At first, when he saw Lao Cheng being pressured by his fans’ donations into ripping Yinyin’s stockings, getting his stream banned in the process, he’d really sympathized with him.
But now, he saw that the incident had spawned a trending topic: "The Story of the Number One Scumbag and Yinyin, One of Tiao Yin’s ’Three Great Big Pendulums,’ and the Stockings He Had to Rip." It was already causing a huge stir.
The hype and traffic this generated were far more than what a single stream could achieve.
What’s more, this trending topic had also landed him a video ad deal. After the viral success of that pajama ad for Lao Cheng, the price he could command for ad collaborations was now leagues above other influencers.
Simply put, in terms of hype, traffic, and revenue, it was on a completely different level than a single livestream.
"Boss, should we take this stocking ad deal?" Sister Hong asked again. "Stocking ads are a bit difficult to shoot. After all, even the ones shot by big celebrities are lackluster. Take the one Yang Mi just did, for example. It was just shots of her legs in stockings, then her sliding two fingers along them. To make the stockings stand out, they even deliberately made her outfit ugly, which made the overall effect much worse. Oh, and you can’t rip stockings in ads!"
Chen Jincheng thought for a moment, then turned to Yinyin and asked, "Yinyin, what’s the brand of these stockings?"
Yinyin answered right away, "Meng Lu’s Stockings."
Chen Jincheng took out his phone and did a quick search online.
Meng Lu’s Stockings was a decent domestic brand, but it lacked a good gimmick to make it go viral, so sales weren’t high.
So, when he ripped them, the company saw the potential for traffic—they saw an opportunity. They rushed over to propose a collaboration.
Of course, the viral success of Jiang Xiaobai’s clothing ad also played a part, as that video had shown many businesses the advertising power of the Tiao Yin platform.
Seeing that Meng Lu’s Stockings had good reviews, he said directly to Sister Hong, "Set up a time to negotiate with them. As for how to shoot it, I’ll figure it out!"
"Okay, I’ll contact them later!" Sister Hong nodded. Now that the boss had spoken, she wasn’t worried about the filming anymore. After all, her boss had already proven his planning skills.
Even if a star like Yang Mi’s stocking ad lacked originality, she believed her boss could definitely pull it off.
"Sister Hong, next, announce publicly that Second-Life Star is planning to accept advertising deals. A new era is about to begin," Chen Jincheng added, not forgetting to give another instruction.
If he was right, Tiao Yin was about to enter the short-term "E-commerce 1.0" era of ad seeding, just like its counterpart in the other world.
Chen Jincheng remembered that in the other world, it was also after the testing of Tiao Yin’s "little yellow cart" feature that people realized the platform’s advertising potential. It’s just that in that world, there was no Second-Life Star pajama ad. Instead, partnerships were formed with a few product categories from a certain major online marketplace, so the effect was a bit slower.
This time, however, thanks to the viral video he’d shot for Jinghong Women’s Clothing and the hype surrounding its million-plus orders, the impact was far more direct and would be much faster.
This also marked the beginning of the clash between product seeding ads and native advertising.
Native advertising, in this context, refers to the celebrity commercials you see on TV. Product seeding ads, on the other hand, are unique to influencer short videos. They use a viral video to grab attention and then "seed" product experiences, tutorials, consumer reviews, and so on, leveraging that viral traffic.
To give a simple example, take an ad for a used car platform.
A native ad with a star like Sun Honglei would be: a slick, high-end video opens with beautiful shots, then Sun Honglei recites the slogan: "Peanut Used Car Direct Sales. No middlemen taking a cut..."
An influencer’s product seeding video, however, would be different. It might start with the influencer seeing their friend’s new car and expressing envy. They’d praise how great the car is, and the friend would list all the benefits of owning it. Then, the friend would casually suggest the influencer buy one from Peanut Used Cars too, before rattling off the site’s various discounts and perks to deliver the core sales pitch...
Simply put, one is elegant, the other is down-to-earth.
And the result of this clash? A market shake-up. High-end ad campaigns would become even more concentrated in the hands of A-list celebrities. Low-end ads would be completely devoured by the relatable product-seeding videos from influencers. As for the mid-range market, top influencers would ferociously prey on second and third-tier celebrities.
So, if they played their cards right now, it would be the perfect opportunity to build a portfolio of business partners, laying a solid foundation for the "Video E-commerce 2.0" era when the little yellow cart officially launched.
"Okay, Boss. I’ll get it done," Sister Hong nodded.
Lin Hao had been listening on the side, lost in thought. When it came to these things, he knew Lao Cheng had a unique vision. If that weren’t the case, he wouldn’t have listened to his analysis of the future of MCN agencies and jumped into the industry so decisively.
Moreover, he had used Lao Cheng’s arguments to persuade the old man to invest in him.
Before this, you have to understand, whenever he even mentioned starting a business, the old man would tell him to get lost, as if terrified he’d squander the family fortune just like Uncle Lin’s kid did.
But this time, when he repeated Lao Cheng’s pitch to the old man, his father actually thought it over for a night, then wired him 30 million for the investment and even praised him for having grown up.
’Now Lao Cheng is focusing specifically on Tiao Yin ads. There must be a reason. Following his lead is the right move.’
’Hmm, I could go to the old man’s company and ask for a few product ads to try my hand at shooting some commercial videos.’
The stocking ad deal was just an interlude for the day. The main purpose was still the video shoot. So, once everyone had arrived, Lin Hao’s side started arranging for everyone to order food, as it was almost noon.
The plan was to arrange for the yacht to go out to sea after lunch.
The food at the marina was actually quite good. After all, the clientele there was well-off. Even those who just rented a yacht and some "yacht babes" for fun would spend a considerable amount for a day out.
If you wanted something *more* to happen with the yacht babes, it would cost even more.
After they finished eating, Lin Hao took a call and then said to Chen Jincheng, "Lao Cheng, have the girls change into their bikinis. We can board the yacht now."
"Okay!" Chen Jincheng nodded and clapped his hands to get the attention of Yinyin, Lin Qing, and the other girls. "You heard him. Everyone go change, then we’ll board the yacht for the shoot."
Hearing this, the girls all headed for the changing rooms in the lounge, clearly a little eager.
"Boss, I’m going to go change. I’ll show you in a bit," Yinyin said in a syrupy-sweet voice before leaving with a bag in her hand.
Chen Jincheng smiled and walked over to a spot with the best viewing angle, directly facing the changing room entrance.
’Since we’re shooting this kind of get-you-banned video, and the girls are all changing into sexy bikinis, I’ve got to get a good look.’
"Lao Cheng, you really know how to pick a spot." Lin Hao had even started recording on his phone. After sitting down next to him, he aimed the camera at the changing room entrance.
A moment later, one of the girls came out, having changed.
Qianqian from Ah Hao Media was the first one out. She had changed into a very sexy string bikini. When she came out and saw the special spot where Lin Hao and Chen Jincheng were sitting, she grinned, put her hands on her hips, swayed her butt, and started walking like a model.
With her "Big Pendulum" and that outfit, watching her walk was a real treat for the eyes.
"Lin Hao, this girl’s not bad," Chen Jincheng praised.
"Right? I’ve got good taste," Lin Hao said proudly.
’This was just something to be enjoyed privately, though. He wouldn’t go bragging about it.’
After her, the girls came out one by one. There was a big difference between the girls from the two companies. Ah Hao Media’s girls were all recruited from universities. Except for Qianqian, they were all relatively conservative. Their bikinis weren’t too revealing, and they even seemed a bit shy coming out.
In contrast, the girls from Second-Life Star were all wearing incredibly revealing outfits—all string bikinis. They weren’t stupid; they knew this was a chance to show off their figures, and they flaunted them for all they were worth, just like in a beauty pageant.
Or rather, it wouldn’t be wrong to call it an alternative kind of beauty pageant.
What Chen Jincheng found unfortunate was that, having come from the nightclub scene, most of the girls had tattoos. Even a girl like Lin Qing had a large butterfly tattooed on her lower back.
In this respect, they were outshone by the girls from Ah Hao Media.
Soon, Yinyin came out, too. She stood out from the others. She wasn’t just being revealing for the sake of it or provocative for shock value. Instead, she wore a white string bikini with an innocent-yet-seductive vibe. It was sexy and alluring, yet carried a touch of sophistication. You could say no other girl’s outfit could compare.
She even ran up to him coquettishly, did a 360-degree spin, and showed off her figure with abandon. "Boss, do I look good?"
(Mainly looking at the bikini style.)
"Beautiful!" Chen Jincheng’s eyes did indeed light up when he saw Yinyin’s outfit. What’s more, he was very satisfied that she didn’t have any tattoos. That made her much more pleasing to the eye. She was Second-Life Star’s one truly presentable asset. 𝙛𝒓𝓮𝒆𝔀𝒆𝙗𝓷𝒐𝙫𝒆𝙡.𝒄𝓸𝓶
Once the girls had all changed, Lin Hao called for everyone to board the yacht and led the way. Qianqian clung to his arm, walking right at the front with him.
Yinyin, out of habit, also linked her arm with Chen Jincheng’s, just like Qianqian. When they reached a large yacht, she subconsciously asked Chen Jincheng, "Boss, a yacht this big... it must have rooms, right?"
