Starting from a Bar to Sign Internet Celebrities-Chapter 179 - 150: The - of a New Era Is Here

Chen Jincheng carefully read the system notification from Tiao Yin.

It was a notification about the beta launch of 30-second and 60-second long-form videos.

Major influencers and MCN guilds could apply for access.

Essentially, Tiao Yin wanted them to test the new feature and see how it performed compared to the standard 15-second short videos.

At this point, Tiao Yin itself was a little uncertain. After all, it had built its empire on fast-paced short videos; they were its main selling point. Long-form video was the domain of other major video platforms.

Even though their meetings and strategic analyses suggested it was highly feasible, no one knew what the outcome would be until it was actually implemented. There was always a sense of apprehension.

Once these influencers and guilds finished helping with the testing and the results proved positive, the feature would be fully launched. Then, any user with over a thousand followers could enable it.

But he had to admit, in the other world, the launch of the long-form video feature was a key turning point that allowed Tiao Yin to decisively pull ahead of its main rival, Kuaishou.

With the launch of the long-form video feature, Tiao Yin’s content entered a golden age of creativity.

More importantly, the debut of long-form video also marked the beginning of an explosive boom for MCNs. Agencies from every major platform swarmed to Tiao Yin, and new MCNs popped up like mushrooms after a spring rain.

Wuyou Media, Dayu Network, Qunfeng Culture, Erka Media, Jiasang Media, OST... they either founded new operations or moved their existing ones to Tiao Yin, igniting a war for influencer talent. All sorts of brilliant new strategies and concepts began to emerge.

What followed was a battle of titans, which lasted until the handful of 5-star Guilds eventually emerged.

"A new era has arrived," Chen Jincheng said with a smile as he read the system notification.

Before long-form videos, PK streamers were the platform’s main attraction. But with the explosive boom of MCNs and the continuous emergence of high-quality content, user interests began to shift. The emotional appeal of PK streamers, with their catchphrases and "family" dynamics, started to diminish, becoming rather lackluster.

Resonating with high-quality content became a more fulfilling experience.

Simply put, the audience’s taste evolved from inhaling secondhand smoke to eating fine cuisine.

Once you get used to fine cuisine, your palate becomes more discerning.

While PK streamers and the PK feature itself never disappeared, the market landscape changed dramatically.

As things progressed, it became impossible for a streamer who *only* did PK battles to reach the top tier.

In the other world, right before he transmigrated, people like Lin Changmao had been banned, and others like Shengzai had semi-retired to protect themselves. At that point, you couldn’t find a dedicated PK streamer among the top-tier influencers, let alone at the very peak.

Take female PK streamers, for example. Before this shift, they would never have bothered to film quality videos. They would just sit there shouting, "Family, if you have votes, send them over! Let’s show them the power of the XX Family army!"

But afterward, a female streamer would first have to film some sultry videos. She’d have to let her "brothers" admire her legs and her chest, giving them a little "perk." Only then would they be willing to send her virtual rockets. You don’t want to provide any perks? Plenty of other streamer girls are more than willing.

Once the rat race started, if you didn’t participate, you were doomed to fail.

And in the other world, the first to capitalize on this new trend were the major MCN guilds, who did so with plot-based videos.

For example, Papi Jiang moved to Tiao Yin and amassed ten million followers in a short time. Then there was Detective Xiaoyu, who gained seven million followers with just five videos.

And Uncle Qi became a top-tier creator in the first generation of scripted content by making videos about a "simp"-like good guy. Although his popularity later faded, his records—an average of over six million likes for his first three videos and an average of over 2.5 million likes for thirty consecutive videos—have yet to be broken.

Influencers like Mo Ye, Young Master Ye, the Crazy Sisters, the Guangdong Couple, and Zhu Xiaohan, who had over twenty or thirty million followers, were also in this category. Even Brother Dayuan, who blew up right before he transmigrated, was in the same lane.

Even the famous Three Sheep blew up after they pivoted to hilarious, family-style scripted videos about an internet-addicted son getting a two-on-one beatdown from his father and brother.

As for others, there were countless accounts with tens of millions of followers, like Iced Americano, Sanjin Qiqi, Qin Lan, and so on.

Therefore, Second-Life Star had to get a piece of this pie.

This was where Lin Leqing would come in handy.

But as valuable as she was, he was even more interested in her cousin, Li Muchen.

Not only was she more beautiful than Lin Leqing, but her acting was also better. In fact, before he transmigrated, she had been the hottest actress in short-form dramas, hailed as the "Goddess of the Genre" and even called "the Zhao Liying of short dramas."

With her on his side, he wouldn’t have to worry about finding a female lead who could carry a series when the age of short dramas arrived.

However, for the 30- and 60-second video application, he’d have to have Sister Hong contact Tiao Yin tomorrow and get it processed directly through the backend. Otherwise, waiting in the review queue could take forever.

As he was thinking, the CLICK-CLACK of high heels sounded.

Cen Ning had arrived at the car. Seeing him, she happily opened the passenger-side door and got in.

However, she didn’t buckle her seatbelt. Instead, she looked at Chen Jincheng with a coy expression. "Boss, can you help me with my seatbelt?"

Chen Jincheng looked at her with an ambiguous smile. After glancing at her employee information, he knew exactly what she was thinking.

Name: Cen Ning

Loyalty: 90

Status: ’The boss may be a scumbag, but I have to fight for that emotional value. I can’t get nothing out of this, right?’

If it was just a bit of emotional value she was after, he was more than willing to provide it. He smiled, leaned over, and reached for the seatbelt.

Cen Ning felt the distance between them shrink to almost nothing. Staring at his handsome face from so close, her heart began to race. As someone who was all about looks, she boldly leaned in and pecked him on the cheek. "Thanks, Boss!"